Program Overview

Major: Marketing - Digital Marketing

Overview

The Bachelor of Business Administration (BBA) in marketing with an emphasis in digital marketing from WSU's Barton School of Business combines its AACSB-accredited program with unmatched opportunities for applied learning and internships found in Kansas' largest city. As a high school student, you'll be eligible to compete for some of the state's largest business scholarships. Additionally, as a business student, you can build a professional resume and make connections that lead to your dream career, while you’re still in school!

Applied Learning

At Wichita State, applied learning is everything. In fact, every degree we offer has a guaranteed applied learning or research experience built right into it equipping you with the relevant skills and experience to make you workforce ready before graduation.

Admission to the Program

To be admitted to the Barton School of Business, you must first be admitted to Wichita State.

Curriculum

Digital marketing uses social media, search engines, and websites to promote products and drive sales in an organization. It expands organizations’ reach by enabling them to promote to national and international markets while tailoring their promotions to specific audiences. Commonly used strategies include search engine optimization (SEO), paid search, and social media marketing. Digital analytics tools enable organizations to evaluate the success of these strategies by providing real-time data about their digital campaigns. In the digital marketing emphasis, you’ll learn how to use these strategies to help an organization grow.

The program also offers a data-driven marketing and intelligence emphasis, a real-estate emphasis, and a minor in personal selling.

Careers

A marketing degree from Wichita State will give you the knowledge and skills that open doors to successful careers in advertising, public relations, business, management, and more.

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