Program Overview

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Digital Marketing BA (Hons)

Overview

Succeed in a digital world, explore current digital technologies, innovate, and create digital campaigns. From day one you develop the key skills to become a digital marketing expert.

Study Options

• Full-Time (BA) at Queen’s Park, Chester
• Full-Time with Foundation Year (BA) at Queen’s Park, Chester
• Full-Time with Placement Year (BA) at Queen’s Park, Chester

Level and UCAS Code

• Level: Undergraduate
• UCAS Code: N520

UCAS Points and Start Date

• UCAS Points: 112
• Start Date: Oct 2025, Oct 2026

Duration and Location

• Duration: 3 years
• Location: Queen’s Park, Chester
• Location: Queen’s Park, Chester

UK and International Fees

• UK Fees: £9,535 per year for a full-time course (2025/26)
• International Fees: £14,450 per year for a full-time course* (2025/26)

Level and UCAS Code (with Foundation Year)

• Level: Undergraduate
• UCAS Code: N521

UCAS Points and Start Date (with Foundation Year)

• UCAS Points: 72
• Start Date: Oct 2025, Oct 2026

Duration and Location (with Foundation Year)

• Duration: 4 years
• Location: Queen’s Park, Chester

UK and International Fees (with Foundation Year)

• UK Fees: £5,760 for the first foundation year, then £9,535 per annum for the following years (2025/26)
• International Fees: £10,750 for the first foundation year, then £14,450 per annum for the following years (2025/26)

Level and UCAS Code (with Placement Year)

• Level: Undergraduate
• UCAS Code: N522

UCAS Points and Start Date (with Placement Year)

• UCAS Points: 112
• Start Date: Oct 2025, Oct 2026

Duration and Location (with Placement Year)

• Duration: 4 years
• Location: Queen’s Park, Chester

UK and International Fees (with Placement Year)

• UK Fees: £9,535 per year for a full-time course (2025/26)
• International Fees: £14,450 per year for a full-time course* (2025/26)

Available with

• Foundation Year
• Placement Year

Accreditations

Course Summary

The course shares a common first year with students on the marketing course. This means that you’ll learn alongside students studying a similar discipline, helping to broaden your knowledge and exposure to other concepts, perspectives, and professions in the first year of your degree.

What You'll Study

• Foundation Year
• Year 1
• Year 2
• Year 3

Foundation Year

The Business and Management Foundation Year area provides a comprehensive suite of topics directly related with business environments. You will be introduced to core areas such as business functions, leadership, management, ethics, marketing, organisational structures, and finance.

Modules

• Term 1: Introduction to Business Principles and Skills
• Term 2: Essentials of Marketing
• Term 3: Business in a Global World

Year 1

In Year 1, you are introduced to principles of both marketing and digital marketing and explore these in a practical context.

Modules

• Practical Marketing (40 Credits) Core
• Marketing Experience (40 Credits) Core
• Marketing Trends (20 Credits) Core
• The Creative Marketer (20 Credits) Optional
• Language options (20 Credits) Option

Year 2

Year 2 builds upon this foundation with more complex learning that covers themes such as consumer behaviour, social media, and exploring the customer journey from a practical and digital perspective.

Modules

• The Customer Journey (40 Credits) Core
• Social Media Marketing (20 Credits) Optional
• Digital User Experience (20 Credits) Core
• The Marketing Agency (40 Credits) Optional
• Chester Business School Work Placement (40 Credits) Optional

Year 3

In Year 3, you will tackle larger-scale projects to develop key marketing/digital marketing specialisms. Themes such as branding, digital communications, and strategic marketing will be the focus of your final year.

Modules

• Strategic Marketing (20 Credits) Core
• Brand Management (20 Credits) Core
• Marketing Communications in a Digital Era (20 Credits) Core
• Digital Disruption (20 Credits) Core
• Dissertation (40 Credits) Optional
• Negotiated Project (40 Credits) Optional

How You'll Learn

• Collaborate with students from related courses on a common first year.
• This course is designed around in-person study
• The majority of assessment is coursework based
• There may be some online learning activities

Study a Common First Year

This course shares a common first year with students on the marketing course. This means that you’ll learn alongside students studying a similar discipline, helping to broaden your knowledge and exposure to other concepts, perspectives, and professions in the first year of your degree.

Entry Requirements

Home Students

• UCAS points: 112 points
• GCE A Level: Typical offer – BCC-BBC
• BTEC: BTEC Extended Diploma: DMM
• International Baccalaureate: 28 points
• Irish / Scottish Highers: Irish Highers - H3 H3 H3 H3 H4 Scottish Highers - BBBB
• Access requirements: Access to HE Diploma, to include 45 credits at level 3, of which 30 must be at Merit or above
• T Level: Merit
• OCR Cambridge Technicals: OCR Extended Diploma: DMM
• Extra Information: Welsh Baccalaureate Advanced and A level General Studies will be recognised in our offer. We will also consider a combination of A Levels and BTECs/OCRs.

International Students

• Students from countries outside the UK are expected to have entry qualifications roughly equivalent to UK A Level for undergraduate study and British Bachelor's degree (or equivalent) for postgraduate study.
• English Language Requirements: IELTS Academic: Undergraduate: 6.0 (minimum 5.5 in each band)

Foundation Year

• UCAS points: 72 points
• GCE A level: 72 points overall, including grade D in A level
• BTEC: BTEC Extended Diploma: MMP
• International Baccalaureate: 24 points
• Irish / Scottish Highers: Irish Highers: H4 H4 H4 H4 H4 Scottish Highers: CCDD
• Access requirements: Access to HE Diploma – Pass overall
• T Level: T Level: Pass (D or E on the core)
• OCR Cambridge Technicals: OCR Extended Diploma: MMP
• Extra Information: Welsh Baccalaureate Advanced and A level General Studies will be recognised in our offer. We will also consider a combination of A Levels and BTECs/OCRs.

Fees and Funding

Home Students

• £9,535 per year for a full-time course (2025/26)

International Students

• £14,450 per year for a full-time course (2025/26)

Foundation Year

• £5,760 for the first foundation year (2025/26)
• £9,535 per year from the second year onwards (2025/26)

Who You'll Learn From

• Beth Morris: Senior Lecturer
• Jane Martin: Senior Lecturer
• Stuart Paul: Programme Leader for MSc Marketing Management
• Hayley Oakes: Lecturer
• Dr Giselle Bate: Senior Lecturer

Where You'll Study

• Queen's Park, Chester

Your Future Career

• Job Prospects: A wide range of jobs in the field of marketing and digital marketing are open to our graduates. Typical job roles could include SEO specialising, planning and running social media campaigns, or using analysis tools and analytics to evaluate marketing activities.
• Careers service: The University has an award-winning Careers and Employability service which provides a variety of employability-enhancing experiences; through the curriculum, through employer contact, tailored group sessions, individual information, advice and guidance.