Tuition Fee
GBP 15,000
Per course
Start Date
2025-10-01
Medium of studying
On campus
Duration
1 years
Program Facts
Program Details
Degree
Masters
Major
Digital Marketing | E-Commerce | Marketing
Area of study
Business and Administration | Information and Communication Technologies
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
GBP 15,000
Intakes
| Program start date | Application deadline |
| 2025-05-01 | - |
| 2025-10-01 | - |
| 2026-05-01 | - |
| 2026-10-01 | - |
About Program
Program Overview
Digital Marketing MSc
Overview
The UK currently has a digital marketing skills gap, and this MSc aims to provide you with the necessary knowledge and skills to pursue or enhance a career in marketing with specialist digital marketing expertise.
Course Details
- Level: Postgraduate
- UCAS Code: N/A
- Start date: May 2025, Oct 2025, May 2026, Oct 2026
- Duration: 1 year full-time, 2 years part-time
- Location: Queen’s Park, Chester
- UK fees: £8,775 for the full course (2025/26)
- International fees: £15,000 for the full course (2025/26)
Optional 2-Year Master's To Suit Your Needs
- Professional Placement MSc: A win-win for your career, giving you the chance to get real experience, apply your cutting-edge skills in the workplace, and stand out to future employers.
- Professional Project MSc: Your chance to get the experience you need to stand out to graduate employers and make a difference by solving real global business challenges and demonstrating practical application of your learning.
Course Contents
- Marketing Research Methods: The nature, extent, and purposes of research in marketing and marketing management.
- Marketing Project: A programme of individual study and research project in accordance with established research principles.
- Digital Marketing Strategy & Planning: Understanding digital disruption and the impact on digital communications strategy.
- Digital Marketing Acquisition, Conversion & Retention: Customer journeys, customer personas, profiling, segmentation, and targeting.
- Social Media Strategy: A theoretical, historical, and cultural exploration of the contexts, functions, meanings, and impact of social media in contemporary society.
- Understanding the Digital Customer: Traditional consumer buyer behaviour theory, online buyer behaviour theory, segmentation theory, and customer analysis.
- Digital Disruption: History of marketing, digital disruption, trends in digital disruption, and assessment of digital capabilities and readiness for change.
Who You'll Learn From
- Karl Sinnott: Programme Leader MSc Digital Marketing
- Stuart Paul: Programme Leader for MSc Marketing Management
- Andrew Firr: Programme Leader for MSc Engineering Management
- Dr Oluwatobi Ogunmokun: Senior Lecturer
- Dr Gozde Turktarhan: Programme Leader International Fashion and Retail Marketing MSc
- Professor Morven Mceachern: Professor
- Sue Ollerhead: Senior Lecturer
How You'll Learn
- Teaching: Through lectures, seminars, tutorials, and tutor surgery sessions
- Assessment: Mainly through coursework
- Study: Designed around in-person study with some online learning activities
Entry Requirements
- Home Students: An honours degree in a complementary area, usually 2:2 or above, and/or suitable work experience
- International/EU Students: An honours degree in a complementary area, usually 2:2 or above, and/or suitable work experience
- English Language Requirements: IELTS 6.5 with no less than 5.5 in each band or equivalent
Where You'll Study
- Exton Park, Chester: Close to the city centre of Chester, a city like no other and an amazing place to live as a student
- Modern learning resources and library: Dedicated resources and IT services across campus, as well as our Seaborne Library
- Fitness facilities: An impressive choice of indoor and outdoor sports and leisure facilities
- Student Services: Home to a number of our central support services, including Disability and Inclusion, Careers and Employability, and Student Support
- Chapel, chaplaincy and multi-faith spaces: Built in 1847 by former students, the University Chapel offers regular services and a venue to services
- Accommodation: Most of our student accommodation is located either on or near Exton Park
- Catering: Several catering outlets available onsite, offering a wide selection of hot and cold food to students and visitors
Fees and Funding
- International Students: £15,000 for a full-time course (2025/26)
- Additional Costs: Books, printing, photocopying, educational stationery, and related materials
- Bursaries: The University of Chester supports fair access for students who may need additional support through a range of bursaries and scholarships
Your Future Career
- Careers service: The University has an award-winning Careers and Employability service which provides a variety of employability-enhancing experiences
- Related courses: Marketing Management MSc, Work Based and Integrative Studies (WBIS) MA
Latest News
- University offers science, business, psychology and dance taster days: April 8, 2025
- Double the success as University of Chester student-run events raise £2,400 for charity: April 7, 2025
- Retail and recruitment leaders praise students for their performance in a forward-thinking challenge: April 1, 2025
SHOW MORE
About University
University of Chester
Overview:
The University of Chester is a public university located in Chester, England. It offers a wide range of undergraduate and postgraduate programs across various disciplines. The university is known for its modern learning facilities and its historic city setting.
Services Offered:
The university provides a comprehensive range of services to its students, including:
Accommodation:
On-campus and off-campus housing options are available.Student Support:
A dedicated team provides academic, personal, and financial support.Fees and Finance:
Information on tuition fees, scholarships, and financial aid is available.Careers and Employability:
Services include career guidance, job search assistance, and internship opportunities.Sport and Active Lifestyle:
The university offers a variety of sports clubs and facilities.Student Life and Campus Experience:
Students at the University of Chester can expect a vibrant and engaging campus experience. The university is located in a historic city with a rich cultural heritage, offering numerous opportunities for exploration and leisure. The university also boasts a strong student community with a variety of clubs, societies, and events.
Key Reasons to Study There:
Award-Winning University:
The University of Chester has received numerous awards for its student experience, including being ranked 1st in the UK for its international student experience.Modern Learning Facilities:
The university offers state-of-the-art facilities, including libraries, laboratories, and computer labs.Historic City Setting:
Chester is a charming city with a rich history and culture, providing a unique and enriching learning environment.Strong Student Community:
The university has a vibrant student community with a wide range of clubs, societies, and events.Academic Programs:
The University of Chester offers a wide range of academic programs, including:
Undergraduate Programs:
The university offers a variety of undergraduate programs across various disciplines, including nursing, midwifery, social work, teaching, and business.Postgraduate Programs:
The university also offers a range of postgraduate programs, including master's degrees and research degrees.Other:
The university has several University Centres located in Birkenhead, Nantwich, and Warrington, offering a range of professionally-focused, practice-based courses. The university also has a strong commitment to sustainability and conservation.
Total programs
431
Location
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