Program Overview

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Events Management and Marketing BA (Hons)

Overview

This course is designed to equip students with the skills and knowledge required to succeed in the events management and marketing industry. The program combines theoretical foundations with practical applications, providing students with a comprehensive understanding of the subject area.

Study Options

• Full-Time (BA) at Queen’s Park, Chester
• Full-Time with Foundation Year (BA) at Queen’s Park, Chester
• Full-Time with Placement Year (BA) at Queen’s Park, Chester

Level

• Undergraduate

UCAS Code

• NN8M

UCAS Points

• 112

Start Date

• Oct 2025, Oct 2026

Duration

• 3 years

Location

• Queen’s Park, Chester

UK Fees

• £9,535 per year for a full-time course (2025/26)

International Fees

• £14,450 per year for a full-time course* (2025/26)

Level

• Undergraduate

UCAS Code

• NNN8

UCAS Points

• 72

Start Date

• Oct 2025, Oct 2026

Duration

• 4 years

Location

• Queen’s Park, Chester

UK Fees

• £9,535 per year for a full-time course (2025/26)

International Fees

• £14,450 per year for a full-time course* (2025/26)

Level

• Undergraduate

UCAS Code

• NNM8

UCAS Points

• 112

Start Date

• Oct 2025, Oct 2026

Duration

• 4 years

Location

• Queen’s Park, Chester

UK Fees

• £9,535 per year for a full-time course (2025/26)

International Fees

• £14,450 per year for a full-time course* (2025/26)

Available with:

• Placement Year
• Foundation Year

Accreditations

Course Summary

At Chester Business School, we bring studying Events Management and Marketing to life with inspiring and real experiences. It’s a dynamic, competitive world for marketers and event professionals today, so we will equip you with much more than subject knowledge. Your future employers are seeking all the skills that we develop with you from day one, and when you graduate you will leave with valuable hands-on experience that will give you an edge at interview and in the workplace.

Everything you study will be anchored to today’s business world. You will be looking at small local businesses right through to the leading brands, as well as new trends in key marketing areas such customer behaviour and digital communications. Whilst studying this combined honours degree, you can develop into an outstanding business professional and discover a career you love.

Why You'll Love It

• Learn in the heart of Chester, a top UK tourism city
• Ranked 4th in the UK
• Build your professional network and industry knowledge
• Chester Business School named best in the North of England at the 2024 Educate North Awards

What You'll Study

• Foundation Year
• Year 1
• Year 2
• Year 3

Foundation Year

The Business and Management Foundation Year area provides a comprehensive suite of topics directly related with business environments. You will be introduced to core areas such as business functions, leadership, management, ethics, marketing, organisational structures, and finance. The Foundation Year ensures you are able to engage with the fundamentals of how businesses operate.

• Term 1: Introduction to Business Principles and Skills
• Term 2: Essentials of Marketing
• Term 3: Originating a Creative Project

Year 1

The BA Events Management and Marketing course contains core modules at each level of study as well as some specialist options within years 2 and 3.

• Events: Concepts and Practice (40 Credits) Core
• Marketing Experience (40 Credits) Core
• Marketing Trends (20 Credits) Option
• Experience Design in Events and Tourism (20 Credits) Option
• Language Module Options

Year 2

• The Customer Journey (40 Credits) Core
• The Live Event: Project Planning (20 Credits) Core
• Social Media Marketing (20 Credits) Option
• People Management (20 Credits) Option
• Chester Business School Work Placement (40 Credits) Option
• The Marketing Agency (40 Credits) Option
• The Live Event: Production (40 Credits) Option
• Professional work placement/Language module/Term abroad

Year 3

• Project Management (20 Credits) Option
• Virtual and Hybrid Events (40 Credits) Option
• Strategic Marketing (20 Credits) Option
• Brand Management (20 Credits) Option
• Marketing Communications in a Digital Era (20 Credits) Option
• Consultancy for Events and Tourism (20 Credits) Option
• Sustainable Marketing (20 Credits) Option
• Third Sector Management (20 Credits) Option
• Dissertation (40 Credits) Option
• Negotiated Project (40 Credits) Option

How You'll Learn

• This course is designed around in-person study
• The majority of assessment is coursework based
• There may be some online learning activities
• Curriculum developed to match workforce priorities

Entry Requirements

• Home Students
• International Students
• Foundation Year

UCAS Points

• UCAS Tariff | 112 points
• GCE A Level | Typical offer – BCC-BBC
• BTEC | BTEC Extended Diploma: DMM
• International Baccalaureate | 28 points
• Irish / Scottish Highers | Irish Highers - H3 H3 H3 H3 H4 Scottish Highers - BBBB
• Access requirements | Access to HE Diploma, to include 45 credits at level 3, of which 30 must be at Merit or above
• T Level | Merit
• OCR Cambridge Technicals | OCR Extended Diploma: DMM
• Extra Information | Welsh Baccalaureate Advanced and A level General Studies will be recognised in our offer. We will also consider a combination of A Levels and BTECs/OCRs.

Fees and Funding

• Home Students
• International Students
• Additional Costs
• Bursaries

Who You'll Learn From

• Jane Martin
• Beth Morris
• Stuart Paul
• Hayley Oakes
• Dr Giselle Bate

Where You'll Study

• Queen's Park, Chester
• Home of Chester Business School
• A corporate learning hub
• Get supported
• Modern learning, historic city
• Close to the city
• Get connected

Your Future Career

• Job Prospects
• Careers service
• Related Courses

Latest News

• University offers science, business, psychology and dance taster days
• Double the success as University of Chester student-run events raise £2,400 for charity
• Retail and recruitment leaders praise students for their performance in a forward-thinking challenge