Program Overview

International Tourism Management and Marketing BA (Hons)

Overview

This course is designed to equip students with the knowledge, skills, and competencies required to succeed in the tourism and marketing industries. The program combines theoretical foundations with practical applications, providing students with a comprehensive understanding of international tourism management and marketing.

Course Structure

The course is delivered over three years, with each year consisting of three terms of ten weeks each. Students will study 40 credits per term, comprising one or two modules. Scheduled contact hours range from six to ten hours per week, depending on the level of study and the complexity of the material being taught.

Modules

Year 1

• International Tourism Concepts and Practice (40 Credits): This module explores key themes in tourism, including definitions, theories, and types of tourism, as well as the size, scale, and importance of international tourism.
• Marketing Experience (20 Credits): This module expands students' knowledge of marketing principles, focusing on practical and digital contexts.
• Marketing Trends (20 Credits): This module provides students with a deeper understanding of current marketing issues and practices, including sustainability, ethics, and digital disruption.

Year 2

• Global Tourism Development (40 Credits): This module investigates the issues associated with international tourism development, including globalization, development theories, and societal, environmental, and economic impacts.
• International Marketing (20 Credits): This module explores marketing principles within a global context, developing students' understanding of cultural contexts and the adaptations required for effective marketing.
• Social Media Marketing (20 Credits): This module focuses on social media campaign planning and approaches to engaging audiences through social media channels.

Year 3

• Project Management (20 Credits): This module develops students' knowledge of project management concepts, processes, tools, and competencies.
• Tourism Destination Planning and Management (40 Credits): This module considers how public bodies and destination management organizations contribute to sustainable destination planning and management.
• Strategic Marketing (20 Credits): This module provides a comprehensive understanding of strategic marketing planning and management processes.

Entry Requirements

• Home Students: 112 UCAS points, with typical offers ranging from BCC to BBC.
• International Students: 72 UCAS points, with typical offers ranging from MMP to DMM.
• Foundation Year: 72 UCAS points, with typical offers ranging from MMP to DMM.

Fees and Funding

• Home Students: £9,535 per year for a full-time course (2025/26).
• International Students: £14,450 per year for a full-time course (2025/26).
• Additional Costs: Students may incur additional costs for books, printing, photocopying, educational stationery, and related materials.

Careers and Employability

The University's Careers and Employability service provides a range of employability-enhancing experiences, including part-time jobs, extra-curricular workshops, and one-to-one career planning support. Graduates have found employment in various tourism, events, and related industries, including destination marketing, brand management, market research, and corporate services.

Research Areas

The course is delivered by experienced academics and practitioners, with research areas including:

• Dr Emmy Yeung: Senior Lecturer
• Jane Martin: Senior Lecturer
• Colin Potts: Programme Leader International Tourism Management
• Dr Gozde Turktarhan: Programme Leader International Fashion and Retail Marketing MSc
• Dr Iris Lo: Lecturer
• Dr Oluwatobi Ogunmokun: Senior Lecturer
• Stuart Paul: Programme Leader for MSc Marketing Management
• Fiona Warburton: Lecturer

Location

The course is delivered at the University of Chester's Queen's Park campus, which offers modern and spacious teaching and learning areas, seminar rooms, PC labs, and student common rooms. The campus is located in the heart of Chester, with scenic views of the city and easy access to riverside cafes and bars, Grosvenor Park, and the Roman gardens and amphitheater.