Program Overview
Digital Marketing and Analytics – MSc
Course Overview
This highly practical, one-year programme is built on a multidisciplinary foundation, with a focus on data analytics, social media management and strategic marketing. The programme uses real-life companies, online delivery and cutting-edge technology to make the content more relevant and accessible for all types of learners. There are no exams in this programme, only practical project work is used to assess students. Class size is kept low to provide students one-to-one contact with supervisors and lecturers.
Entry Requirements
- A minimum 2.2 honours bachelor degree (Level 8) in a cognate discipline
- A minimum 2.2 honours bachelor degree (Level 8) in a non-cognate discipline with considerable experience and/or ability, evidenced by an RPL portfolio of prior experience and learning
- Equivalent Qualifications. Applicants with equivalent qualifications on the European and International frameworks will also be considered.
Course Modules
Year 1
- Digital Marketing Strategy
- Social Media Law and Regulation
- Digital Marketing Analytics and Visualisation
- Social Media Marketing, Digital Advertising and Artificial Intelligence
- Organic & Paid Search Strategies
- Digital Design and E-commerce
- Dissertation (Elective)
- Digital Consultancy Project (Elective)
Career Opportunities
This programme would be of benefit to anyone interested in an executive level career in Digital Content Management, Online Sales and Advertising Planning, Social Media and Search-driven Marketing, Pay-Per-Click and Search Engine Optimisation Campaign Management, Global Strategic Development and related areas.
Further Study
Upon successful completion of this programme, graduates have the opportunity to complete Level 9/10 programmes here at TUS or elsewhere.
