Program Overview

Course Overview

Our new degree is designed to give students a competitive edge with an understanding of AI and its applications in real-world business settings. The business landscape is evolving rapidly, with artificial intelligence (AI) driving unprecedented transformation across industries. Our new Bachelor of Business degree in Business Studies with a focus on AI for Enterprise equips students with the knowledge and skills to excel in this fast-paced environment. By blending core business principles with practical AI applications, this program bridges the gap between traditional business education and the future of enterprise innovation.

Course Details

• CAO Points: New for 2025
• Location: Moylish, Limerick City
• Years: 4
• Course Code: US836
• Level: 8
• Course Type: Undergraduate
• Study Mode: Full Time
• Department: Marketing, Enterprise and Digital Communications

Course Modules

Year 1 – Semester 1

• Introduction to Artificial Intelligence (AI) Applications to Business
  • Credits: 5
  • Description: Discover the fundamentals of AI and examine how it is reshaping business today.
• Business Technology & Interactive Applications
  • Credits: 5
  • Description: Learn how to really use Apps. Innovations in technology have transformed how businesses operate.
• Live Business Project
  • Credits: 5
  • Description: Develop your own business idea.
• Principles of Financial Accounting
  • Credits: 5
  • Description: No prior knowledge of accounting is required.
• Enterprise Development
  • Credits: 5
  • Description: Create the next big thing.
• Introduction to Digital Marketing (Elective)
  • Credits: 5
  • Description: Getting you started in Digital Marketing.
• Learning Skills and Strategies (Elective)
  • Credits: 5
  • Description: Build skills, enthusiasm, and confidence in yourself.

Year 1 – Semester 2

• Ethical and Societal Implications of AI
  • Credits: 5
  • Description: Learn how to really use Apps. Innovations in technology have transformed how businesses operate.
• Innovation and Creativity
  • Credits: 5
  • Description: Get Brainstorming!
• Web Design & Implementation
  • Credits: 5
  • Description: Develop those web sites.
• Principles of Microeconomics for Marketing
  • Credits: 5
  • Description: Learn how to match demand and supply.
• Mathematics
  • Credits: 5
  • Description: Level up your math skills with this module!
• Content Marketing & User Experience (Elective)
  • Credits: 5
  • Description: Learn to be user-friendly.
• Business Communications (Elective)
  • Credits: 5
  • Description: Become a better communicator.

Year 2 – Semester 1

• Coding for Non-Coders with AI Integration
  • Credits: 5
  • Description: Step into coding with this beginner-friendly module.
• Tax for Entrepreneurship
  • Credits: 5
  • Description: This module aims to provide a basic introduction to some of the common taxes encountered by small businesses and start-ups.
• HRM Concepts
  • Credits: 5
  • Description: This module equips students with an understanding of the core concepts in Human Resource management.
• Legal Environment for Business
  • Credits: 5
  • Description: A key feature for the management and operation of any business is the regulatory environment in which it trades.
• Macroeconomics for SME
  • Credits: 5
  • Description: The aim of this module is to provide learners with an understanding of the fundamentals of the macroeconomic environment and how it affects enterprises in Ireland.
• Small and Medium-Sized Business Finance (Elective)
  • Credits: 5
  • Description: This module is focused on the process of raising capital in start-ups, small and developing businesses.
• Social Media & Mobile Apps (Elective)
  • Credits: 5
  • Description: This module engages the learner in the application of strategy and marketing to a social media and mobile app environment.

Year 2 – Semester 2

• Machine Learning for Non-Coders
  • Credits: 5
  • Description: Learn how machine learning (ML) is transforming business—no programming background required!
• Corporate Law
  • Credits: 5
  • Description: The nature of business management presents many challenges and opportunities in the modern technological environment.
• Global HRM Practice
  • Credits: 5
  • Description: The aim of this module is to provide students with a strong practical knowledge of Human Resource Management (HRM) as it operates globally.
• OIS and Business Intelligence
  • Credits: 5
  • Description: Organisations are increasingly reliant on information systems to remain competitive in challenging marketplaces.
• Family Business Management
  • Credits: 5
  • Description: Managing any business can be challenging especially with the increasing impact of factors such as technology, social media and globalisation.
• New Venture Creation (Elective)
  • Credits: 5
  • Description: The aim of this module is to encourage student entrepreneurial behaviour and knowledge through engaging with the processes and challenges of creating, sustaining, and growing new ventures.
• Critical Thinking and Decision Making (Elective)
  • Credits: 5
  • Description: Students will be introduced to creative and critical thinking processes and will develop problem solving and decision-making skills and strategies for themselves.

Year 3 – Semester 1

• Artificial Intelligence and Law
  • Credits: 5
  • Description: Explore the legal side of AI with this module.
• Business Analytics for Decision Making
  • Credits: 5
  • Description: Business Analytics aims to create insightful and efficient resolutions to everyday business issues.
• Project Management
  • Credits: 5
  • Description: The module will provide students with the knowledge and skills needed to develop a project schedule, allocate resources, measure resource utilisation, determine costs, manage risk and close a project.
• Active Consultancy Project
  • Credits: 10
  • Description: This module compliments prior academic learning in the areas of entrepreneurship and digital marketing, amongst other disciplines, by giving the learner practical experience of engaging with client organisations in a real consulting capacity.
• International Business Planning (Elective)
  • Credits: 5
  • Description: Plan to succeed.
• Workplace Effectiveness (Elective)
  • Credits: 5
  • Description: This module explores the nature of work and human behaviour through the dual lens of workplace psychology and personal effectiveness.

Year 3 – Semester 2

• International Work Placement/Study Abroad
  • Credits: 30
  • Description: Gain a full semester of Workplace experience.

Year 4 – Semester 1

• Strategic AI Implementation
  • Credits: 5
  • Description: Discover how businesses are already leveraging AI to drive growth and innovation.
• Commercial Law: Business and Advertising Regulation
  • Credits: 5
  • Description: The module examines the law and regulation involved in commercial transactions and the relations of the individuals and corporations involved in such transactions.
• Entrepreneurship & Innovation Policy
  • Credits: 5
  • Description: Entrepreneurship and innovation are recognised as critical to achieving competitive advantage in all organisations.
• Final Year Thesis (Year long module) (Elective)
  • Credits: 15
  • Description: Students can choose any topic of particular interest for their final year project.
• Final Year Business Plan (Year long module) (Elective)
  • Credits: 15
  • Description: Students can work on creating a fully developed business plan that can form the basis of a feasible start-up to be established after graduation with one of TUS’s business incubation centres.
• Strategic Management Concepts
  • Credits: 5
  • Description: This module provides an understanding of the main elements and implications of strategy.
• Strategic Marketing
  • Credits: 5
  • Description: This module examines the role of marketing in strategy development.

Year 4 – Semester 2

• Commercial Law: Intellectual Property and Internet Regulation
  • Credits: 5
  • Description: This Commercial Law module deals with Intellectual Property and Internet Regulation.
• Consumer Behaviour
  • Credits: 5
  • Description: The use of contemporary case study material is used to complement academic theory with industry practice to highlight how Consumer Behaviour can have a significant impact in the areas of marketing and business.
• Enterprise Financial & Tax Planning
  • Credits: 5
  • Description: The learner will analyse and evaluate financial information to assist with decision making and forecasting while cognisant of the tax implications of such decisions.
• Strategic Management Practice
  • Credits: 5
  • Description: The module provides a practical understanding of the main elements and implications of strategic management including an understanding of strategic development processes.

What can you do after this programme?

Further Study

Successful graduates of this programme are automatically eligible to join our Master of Business in International and Sustainable Business Strategy and our MSc in Digital Marketing & Analytics. Research bursaries are offered annually to graduates wishing to undertake a Masters by Research at Level 9 or at Level 10 (PhD).

Career Opportunities

On successful completion, graduates will possess the necessary enterprise, innovation, marketing and management skills, along with comprehensive knowledge of AI applications and tools to set up their own business or work in a wide variety of creative positions across diverse corporate settings. Career paths include:

• AI Business Development Manager
• AI Ethics Advisor for Generative Systems
• AI Integration Project Manager
• AI Policy and Regulatory Consultant
• AI Strategy Consultant
• AI-Enhanced Brand Experience Designer
• AI-Powered Product Development Manager
• Business Analyst with AI specialisation
• Business Process Automation Specialist
• Creative Digital Content Developer
• Data-Driven Marketing Specialist
• Digital Start-Up AI Advisor
• Entrepreneur/Ecological Entrepreneur/Digital Entrepreneur
• Ethical AI Compliance Officer
• GenAI Creative Consultant
• Influencer Marketing Manager
• Innovation Manager
• Social Media Advertising Executive
• Social Media Content Strategist
• Social Media and Influencer Marketing Manager
• Sustainability and AI Innovation Lead
• Venture Capitalist

Additional Information

Admission Requirements

• A minimum of 2 H5 & 4 O6/H7 grades in six Leaving Certificate subjects, including Mathematics and English or Irish.
• TUS accepts QQI-FET/FETAC awards for entry on all courses of study.
• Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme.
• International applicants should apply directly to the International Office at TUS, allowing plenty of time for completing the visa process.