Program Overview

Tourism and Hospitality Management – BA (Hons)

Course Overview

This programme aims to provide learners with the knowledge and competencies necessary for a successful career in tourism and hospitality management.

Course Details

• Location: Athlone
• Duration: 1 year
• Level: 8
• Course Type: Undergraduate – Add-Ons
• Study Mode: Full Time
• Department: Department of Hospitality, Tourism and Leisure

Course Modules

Semester 1

• Research Methods Proposal (5 credits)
  • The Research Methods Proposal module aims to help students to develop an understanding of the research process and to execute business research tasks.
• Strategic Management Fundamentals (5 credits)
  • This module is designed to enhance the students’ capacity to critically evaluate the theory of strategic management and the challenges facing senior management in formulating sustainable strategy.
• Marketing Management (10 credits)
  • This module aims to provide learners with the capacity to appreciate the strategic role of marketing in organisations and to proficiently execute a range of marketing activities.
• Financial Management (10 credits)
  • This module aims to develop an ability to analyse, interpret and manipulate data in pursuit of solutions to complex business problems.

Semester 2

• Business Research Project (5 credits)
  • This module aims to further develop the student’s knowledge and skills necessary to design and conduct research.
• Strategic Management and Implementation (5 credits)
  • This module is designed to develop the students’ capability to lead strategic change and consider the factors that effect the strategic decision-making process for a business or organisation.
• Tourism and Regional Economic Development (10 credits)
  • The aim of this module is to equip the student with an ability to analyse tourism policy and planning at regional, national and international levels.
• Hotel Industry Data Analytics (10 credits)
  • The aim of this module is to provide learners with a platform to explore the digital tourism landscape, the digital tourist, digital disruption, and digital business transformation in a tourism and hospitality context.

Entry Requirements

Applicants to this programme must have achieved a Level 7 ordinary level degree in Hospitality and Tourism Management (or closely related equivalent). All candidates for the program may also be required to complete an interview to gain admission.

Career Opportunities

Your specialist knowledge of tourism and hospitality management will lead to a variety of exciting career opportunities. For example:

• Hotel Management
• Operations Management
• Food and Beverage Management
• Rooms Division Management
• Hotel Revenue and Finance
• Marketing
• Human Resources
• Event Management

Further Study

Successful graduates of this programme are eligible for Level 9 and 10 postgraduate programmes within TUS or elsewhere.