Certificate in Marketing, Sales, Theory and Practice
| Program start date | Application deadline |
| 2025-09-01 | - |
Program Overview
Certificate in Marketing, Sales, Theory and Practice
Overview
This 12-week online course is designed to equip students with the knowledge and skills necessary to succeed in marketing and sales. The program focuses on developing competencies in motivating, directing, controlling, and evaluating marketing and sales initiatives in a professional context.
Level and Course Type
- Level: 6
- Course Type: Flexible and Professional Learning
Study Mode and Department
- Study Mode: Part Time
- Department: Flexible & Professional Learning
Start Date
- Start Date: 01/09/2025
Fees
- Fees: €700
Entry Requirements
- Mature applicants (i.e., over 23 years)
- or
- Leaving Certificate Grade O6 at ordinary level in five subjects in the Leaving Certificate. Two of these subjects must be Mathematics and a language (English or Irish)
- or
- QQI Level 5 – Full award with a minimum of eight modules
- or
- Recognition of Prior Learning
Course Content
Modules
- Marketing, Sales, Theory and Practice This module provides students with an in-depth understanding of marketing and sales management theories and practices. It equips students with the necessary skills to participate effectively in marketing and sales campaigns. The program focuses on developing competencies in motivating, directing, controlling, and evaluating marketing and sales initiatives in a professional context, preparing students for real-world applications of these theories.
Learning Outcomes
Upon successful completion of this module, students will be able to:
- Identify sales theories and concepts used to achieve strategic marketing and organisational objectives.
- Select and organise an appropriate sales campaign for a given situation or product.
- Evaluate methods of motivating, directing, controlling, and assessing sales objectives.
- Engage in self-directed work and collaborate constructively in a team environment.
- Discuss the value of digital marketing applications and social media in achieving sales targets.
- Assess the importance of the role of the Sales Manager in driving sales success.
Delivery
- This programme will be delivered online.
- Lectures will be delivered live online, and recordings of lectures will be available to view in the student’s own time.
- Timetable: Two evenings per week (online)
Career Opportunities
The Certificate in Marketing, Sales, Theory and Practice opens the door to a wide range of career opportunities across various industries. By equipping you with essential skills in marketing strategy, sales management, and digital marketing, this course prepares you for roles that are critical to the success of businesses worldwide. Here are some of the key career opportunities you can explore after completing the course:
- Sales Manager
- Marketing Manager
- Digital Marketing Specialist
- Account Manager
- Business Development Manager
- Customer Relationship Manager
- Market Research Analyst
- Sales Executive
- Sales Trainer
- Entrepreneur/Business Owner
Industry Sectors
Graduates of this course can pursue opportunities across a variety of industries, including retail, real estate, technology, finance, hospitality, and more. Every business requires effective marketing and sales strategies, ensuring that graduates are in demand across multiple sectors.
Technological University of the Shannon (TUS)
Overview:
Technological University of the Shannon (TUS) is a multi-campus university in Ireland, offering a wide range of undergraduate and postgraduate programs across various disciplines. It is known for its focus on applied learning and innovation, fostering strong industry ties and providing excellent employment opportunities for its graduates.
Services Offered:
TUS provides a comprehensive range of services to its students, including:
Admissions & Support:
Admissions guidance, international student support, open days, student finance information, induction programs, and student support services.Campus Life:
Accommodation options, career and employability services, chaplaincy and pastoral care, disability supports, learning support, student counselling, student health services, sports facilities, student union, clubs and societies.Faculty Areas:
Business, Hospitality & Humanities, Engineering, Built Environment & Informatics, Sciences, Health & Technology, and Limerick School of Art & Design.Student Life and Campus Experience:
TUS prioritizes a student-first approach, offering small class sizes and personalized attention. Students can expect a vibrant campus life with a range of clubs, societies, and sports activities. The university also provides comprehensive support services to ensure a positive and enriching student experience.
Key Reasons to Study There:
Applied Learning & Innovation:
TUS emphasizes practical skills and real-world application, preparing students for successful careers.Strong Industry Ties:
The university has strong connections with industry partners, providing students with valuable internship and employment opportunities.Excellent Employment Opportunities:
TUS graduates are highly sought after by employers, with a strong track record of successful career outcomes.Vibrant Campus Life:
Students can enjoy a diverse and engaging campus experience with a range of clubs, societies, and sports activities.Comprehensive Support Services:
TUS provides a wide range of support services to ensure students' academic and personal success.Academic Programs:
TUS offers a wide range of academic programs, including:
Undergraduate:
Programs in various disciplines, including business, engineering, science, technology, art, and design.Postgraduate:
Master's and PhD programs in specialized fields.Apprenticeships:
Programs in various trades and technical fields.Flexible & Professional Learning:
Programs designed for working professionals.Other:
TUS is a QS 5 Star Rated University, recognized for its high-quality education and research. The university is also actively involved in research and development, with a focus on areas of national and global importance.
