Program Overview

Certificate in Marketing, Sales, Theory and Practice

Overview

This 12-week online course is designed to equip students with the knowledge and skills necessary to succeed in marketing and sales. The program focuses on developing competencies in motivating, directing, controlling, and evaluating marketing and sales initiatives in a professional context.

Level and Course Type

• Level: 6
• Course Type: Flexible and Professional Learning

Study Mode and Department

• Study Mode: Part Time
• Department: Flexible & Professional Learning

Start Date

• Start Date: 01/09/2025

Fees

• Fees: €700

Entry Requirements

• Mature applicants (i.e., over 23 years)
• or
• Leaving Certificate Grade O6 at ordinary level in five subjects in the Leaving Certificate. Two of these subjects must be Mathematics and a language (English or Irish)
• or
• QQI Level 5 – Full award with a minimum of eight modules
• or
• Recognition of Prior Learning

Course Content

Modules

• Marketing, Sales, Theory and Practice This module provides students with an in-depth understanding of marketing and sales management theories and practices. It equips students with the necessary skills to participate effectively in marketing and sales campaigns. The program focuses on developing competencies in motivating, directing, controlling, and evaluating marketing and sales initiatives in a professional context, preparing students for real-world applications of these theories.

Learning Outcomes

Upon successful completion of this module, students will be able to:

1. Identify sales theories and concepts used to achieve strategic marketing and organisational objectives.
2. Select and organise an appropriate sales campaign for a given situation or product.
3. Evaluate methods of motivating, directing, controlling, and assessing sales objectives.
4. Engage in self-directed work and collaborate constructively in a team environment.
5. Discuss the value of digital marketing applications and social media in achieving sales targets.
6. Assess the importance of the role of the Sales Manager in driving sales success.

Delivery

• This programme will be delivered online.
• Lectures will be delivered live online, and recordings of lectures will be available to view in the student’s own time.
• Timetable: Two evenings per week (online)

Career Opportunities

The Certificate in Marketing, Sales, Theory and Practice opens the door to a wide range of career opportunities across various industries. By equipping you with essential skills in marketing strategy, sales management, and digital marketing, this course prepares you for roles that are critical to the success of businesses worldwide. Here are some of the key career opportunities you can explore after completing the course:

1. Sales Manager
2. Marketing Manager
3. Digital Marketing Specialist
4. Account Manager
5. Business Development Manager
6. Customer Relationship Manager
7. Market Research Analyst
8. Sales Executive
9. Sales Trainer
10. Entrepreneur/Business Owner

Industry Sectors

Graduates of this course can pursue opportunities across a variety of industries, including retail, real estate, technology, finance, hospitality, and more. Every business requires effective marketing and sales strategies, ensuring that graduates are in demand across multiple sectors.