Program Overview

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Business Management (Marketing) with Foundation Year, BA Hons

Overview

Navigate your journey to success with this degree which develops the knowledge and skills needed to manage, lead, and promote businesses through marketing.

This degree - a pathway of Greenwich’s BA (Hons) Business Management degree - offers you a comprehensive exploration of business strategy and business functions as well as developing capabilities for leading teams and managing and promoting contemporary organisations through marketing skills.

Course Details

UCAS Points

112 (view full requirements)

Course/Institution Codes

N504 G BAH/BMMark

School

Management and Marketing

Location

Greenwich Campus

Duration

• 3 years full-time
• 4 years sandwich

Start Month

September

Home/International Fees 2025/26

£5,760 / £17,500

What You Should Know About This Course

• Learn about organisations’ structures, functions and governance and use this to understand how to address - ethically and sustainably - organisational challenge and opportunity.
• Discover the role of marketing - including core theories, principles, tools, and techniques - in making rational and informed marketing decisions in a global business context.
• Develop skills related to marketing data analysis, digital software usage, and creative content strategies.
• In London, Greenwich is ranked 4th overall for Marketing and joint 3rd for graduate prospects in Marketing (2025 Complete University Guide).
• Study at our beautiful Greenwich campus, a UNESCO World Heritage Site, situated in London.

Accreditation

Accredited by the CMI and CIM

What You Will Study

Year 0

• Introduction to Management (15 credits)
• Understanding International Business 1 (15 credits)
• Understanding International Business 2 (15 credits)
• Extended Project (30 credits)
• Software Tools for Academic Practice (15 credits)
• Leadership and Enterprise (15 credits)
• Introduction to Ethics and Society (15 credits)

Year 1

• Discover Project Management (15 credits)
• International Business Environment (15 credits)
• Academic and Professional Communication (15 credits)
• Business Analytics & Visualisation (15 credits)
• Economics for Responsible Business (15 credits)
• Accounting and Finance for Business (15 credits)
• Managing Contemporary Organisations (15 credits)
• Principles of Marketing in a Global Context (15 credits)

Year 2

• Business Ethics (15 credits)
• Organisational Analysis and Performance (15 credits)
• Business Law (15 credits)
• Consumer Behaviour and Insights (15 credits)
• Marketing Management and Sales Techniques (15 credits)
• Sustainable Operations Management (15 credits)
• Optional modules:
  • AI Strategy and Marketing (15 credits)
  • New Product Development and Management (15 credits)
  • Business-to-Business Marketing (15 credits)
  • Designing Persuasive Communication (15 credits)

Year 3

• Business Strategy (15 credits)
• Effective Leadership (15 credits)
• Creative Content Strategy (15 credits)
• Marketing Management Project (30 credits)
• Social and Sustainable Marketing (15 credits)
• Optional modules:
  • Customer Relationship Management (15 credits)
  • Entrepreneurial Marketing (15 credits)
  • Digital Innovation (15 credits)
  • Digital Customer Experience (15 credits)

Year 4 (Sandwich)

• Business Placement (One year) (30 credits)
• Work Placement (Business School)

Entry Requirements

UK Citizens and Permanent Residents

• 112 UCAS Tariff points
• We accept A Levels, T Levels, BTECs, Access to HE and all other qualifications with UCAS Tariff points
• Contextual offers may be made with a reduced tariff of up to 16 UCAS Tariff points

International Entry Requirements

• The University of Greenwich accepts a broad range of international qualifications for admission to our courses
• For detailed information on the academic and English language requirements, please find your country in our directory

How You Will Learn

Teaching

• Learning takes place through a combination of timetabled learning and independent study
• Seminars and workshops enable you to discuss and develop your understanding of topics covered in lectures in smaller groups

Class Sizes

• Average intake per year is 40-50
• Lecture sizes are normally 30-240, and seminars/tutorials are 15-30

Independent Learning

• Outside of timetabled sessions, you'll need to dedicate self-study time (around 20-30 hours per week) to prepare for coursework, presentations and exams

Overall Workload

• Your overall workload consists of contact hours (lectures, seminars, etc), independent learning, assessments, and field trips
• Each credit equates to around 10 hours of study

Assessment

• You can view how each module is assessed within our 'What you will study' section
• Each course has formal assessments which count towards your grade
• Some courses may also include 'practice' assignments, which help you monitor progress and do not count towards your final grade

Careers and Placements

Will I Have a Work Placement?

• Work placements are optional, and you are responsible for arranging your placement with support from the university

How Long is My Placement?

• Sandwich placements are 9-12 months of full-time paid work
• A sandwich year is taken between the second and third years of study

What Are the Financial Arrangements?

• Sandwich placements are usually paid at competitive rates for entry level roles in your chosen industry

What Sort of Careers Do Graduates Pursue?

• Career opportunities are available with a specialist strategic marketing focus in general management within retail, consultancy, small to medium enterprises and business start-up

Fees and Funding

Tuition Fees

• Cohort | Full time | Part time | Distance learning
• Home* | £5,760 | N/A | N/A
• International | £17,500 | N/A | N/A

Other Costs

• Further costs may include (but are not limited to):
  • Resources: you may need to purchase books for your studies, as well as specific computer software
  • Field Trips: If there are any field trips, students may need to pay their travel costs

Scholarships and Bursaries

• We offer a wide range of financial help including scholarships and bursaries
• The Greenwich Bursary: This bursary is worth £700 for new undergraduate students with a low household income, entering Year 0 or 1 who meet the eligibility criteria
• EU Bursary: Following the UK's departure from the European Union, we are supporting new EU students by offering a substantial fee-reduction for studying

Support and Advice

Academic Skills and Study Support

• Access study skills support through your academic tutor, our subject librarians and our online academic skills centre

Support from the Department

• At Greenwich Business School, you can access comprehensive support through our dedicated teams
• The GBS Student Support team handles course-related matters via the Digital Student Centre
• Our Faculty Student Advisors (FSAs) provide pastoral and welfare support to first-year students

Employability Services

• Yes - Our Employability Service is here to bring you one step closer to your dream career through 1-2-1 guidance, flagship events and workshops, job opportunities, mentoring and more
• Their service is free and tailored to ensure you have access to the best career opportunities

Accommodation

Greenwich

• Living in halls of residence is a great way to make new friends and get into the social side of university life
• With four great locations, all minutes away from the campus and the centre of historic Greenwich, you will be at the heart of one of the most beautiful university settings in the UK
• Rooms start at £146.30/wk and include Wi-Fi, utility bills, access to our on-campus gym and 24-hour security - and just a 10-minute train journey to central London

About Greenwich

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Useful Links

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Mode of Study

• Select from the dropdown below
• UK September 2025/26 (Full-time)
• UK September 2025/26 (Sandwich)
• International September 2025/26 (Full-time)

Apply Now

• If you are a UK student or have settled/pre-settled status (EU) and you want to study full-time then you apply through the Universities and Colleges Admission Service (UCAS)
• If you are a UK student or have settled/pre-settled status (EU) and you want to study part-time then you can apply directly via our online application form
• If you are from outside the UK, you can apply via UCAS, directly via our online application form or via one of our in-country representatives
• If you require a student visa, you cannot study part-time at undergraduate level

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