Program Overview

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MBA Marketing Management (with Placement)

The Marketing Management MBA draws on decades of professional experience to prepare you for leadership roles in the marketing sector.

Overview

Our London-based MBA in Marketing Management (with Placement) focuses on developing your knowledge in marketing strategy and change management.

Course Content

Year 1

• Dynamics of Global Business and Practices (15 credits)
• Business Consultancy Project (30 credits)
• Ethics and Global Corporate Citizenship (15 credits)
• Strategic Management and Leadership (15 credits)
• International Data Analytics (15 credits)
• Financial Resource Management (15 credits)
• Branding (15 credits)
• Inside the Customer's Mind (15 credits)
• Customer Relationship Management in the Digital Age (15 credits)
• Digital Marketing (15 credits)
• Marketing and Sales in the Future Economy (15 credits)

Year 2

• Business Consultancy Project (30 credits)
• Work Based Project (60 credits)

Entry Requirements

UK Citizens and Permanent Residents

• An undergraduate (honours) degree at 2:2, or above.
• Applicants without a degree that have a minimum of five years' relevant professional experience may be considered.

International Entry Requirements

• The University of Greenwich accepts a broad range of international qualifications for admission to our courses.
• For detailed information on the academic and English language requirements, please find your country in our directory.

Fees and Funding

Tuition Fees

• Home: £19,350
• International: £22,000

Accommodation Costs

• Rooms start at £146.30/wk and include Wi-Fi, utility bills, access to our on-campus gym and 24-hour security.

Scholarships and Bursaries

• The Greenwich Bursary: worth £700 for new undergraduate students with a low household income.
• EU Bursary: a substantial fee-reduction for studying.

Careers and Placements

Will I Have a Work Placement?

• The internship will help you to put into practice skills developed in communication, numeracy and problem-solving within a professional context, and to build your sense of business values and integrity.
• You are responsible for arranging your placement with support from the university, pending approval.

How Long is My Placement?

• The 11-month internship enables you to apply your knowledge and gain practical experience with a company of your choice, in the UK or overseas.

What Sort of Careers Do Graduates Pursue?

• Our Marketing MBA graduates will apply to work in senior management positions in any industry and can specialise in marketing.

Support and Advice

Academic Skills and Study Support

• Access study skills support through your academic tutor, our subject librarians and our online academic skills centre.

Support from the Department

• At Greenwich Business School, you can access comprehensive support through our dedicated teams.
• The GBS Student Support team handles course-related matters via the Digital Student Centre.

About the University

• The University of Greenwich is a charity and company limited by guarantee, registered in England.