Program Overview

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Marketing Management with Placement, MA

Overview

The MA in Marketing Management is a transformative journey that combines cutting-edge marketing strategies with a global perspective, all within the dynamic landscape of digital business. This degree offers students the chance to undertake, as part of the course, a placement.

Programme Structure

The programme offers learners two distinct pathways for focused specialism in Year 1:

• Strategic Marketing
• Advertising and Communications

Year 1

Option Set 1

Students are required to study the following compulsory modules:

• Strategic Communications (15 credits)
• Branding (15 credits)
• Transformational Leadership through Transversal Skills
• Data Analytics for International Business Decisions (15 credits)
• Customer Insight Through Marketing Research (30 credits)
• Digital Marketing (15 credits)
• Ethics, Responsibility and Sustainability in Marketing (15 credits)

Students are required to choose 30 credits from this list of options:

• Consultancy Project (30 credits)
• Dissertation (30 credits)

Students are required to choose 45 credits from this list of options:

• Customer Relationship Management in the Digital Age (15 credits)
• Global Strategic Marketing (15 credits)
• Marketing Management and Commercial Awareness (15 credits)

Option Set 2

Students are required to study the following compulsory modules:

• Strategic Communications (15 credits)
• Branding (15 credits)
• Transformational Leadership through Transversal Skills
• Data Analytics for International Business Decisions (15 credits)
• Customer Insight Through Marketing Research (30 credits)
• Digital Marketing (15 credits)
• Ethics, Responsibility and Sustainability in Marketing (15 credits)

Students are also required to choose 30 credits from this list of options:

• Consultancy Project (30 credits)
• Dissertation (30 credits)

Students are also required to choose 45 credits from this list of options:

• Creative Direction (15 credits)
• Advertising Campaign Management (15 credits)
• Creative Content Marketing (15 credits)

Year 2

Students are required to study the following compulsory modules:

• Professional Placement (60 credits)
• Transformational Leadership through Transversal Skills

Students are required to choose 0 credits from this list of options:

• Consultancy Project (30 credits)
• Dissertation (30 credits)

Entry Requirements

UK Citizens and Permanent Residents

• An undergraduate (honours) degree at 2:2, or above.
• Applicants without a degree that have a minimum of three years' relevant professional experience may be considered.

International Entry Requirements

The University of Greenwich accepts a broad range of international qualifications for admission to our courses.

Fees and Funding

Tuition Fees

• Home: £16,550
• International: £21,000

Accommodation Costs

• Rooms start at £146.30/wk and include Wi-Fi, utility bills, access to our on-campus gym and 24-hour security.

Scholarships and Bursaries

The University of Greenwich offers a wide range of financial help including scholarships and bursaries.

Careers and Placements

Will I Have a Work Placement?

On this degree, you will undertake, in your second year, a placement. The University will help as much as possible, before and during your placement, to ensure you make the most of this valuable experience but it is your responsibility to find - and secure - your placement.

How Long is My Placement?

Work placements are a minimum of 40 weeks and a maximum of 46 weeks of full-time paid work.

What Are the Financial Arrangements?

Placements are usually paid at competitive rates for entry-level roles in your chosen industry.

Support and Advice

Academic Skills and Study Support

Access study skills support through your academic tutor, our subject librarians and our online academic skills centre.

Support from the Department

At Greenwich Business School, you can access comprehensive support through our dedicated teams. The GBS Student Support team handles course-related matters via the Digital Student Centre.

Mode of Study

• UK September 2025/26 (Sandwich)
• UK January 2025/26 (Sandwich)

Duration

• 2 years

Location

• Greenwich Campus

Subject

• Marketing and Advertising

UCAS Code

• Not specified

Apply Now

If you are a UK student or have settled/pre-settled status (EU) and you want to study full-time then you can apply directly via our online application form.

If you are from outside the UK, you can apply via UCAS, directly via our online application form or via one of our in-country representatives. If you require a student visa, you cannot study part-time at undergraduate level.