Business Analytics

Program Overview

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Business Analytics

Combine knowledge in statistics and programming with practical applications to inform real-world business and economic decisions.

About the course

There has been an explosion in ‘big data’ over the past 20 years. In the commercial field, businesses now have access to a huge variety of data, from consumer-related information, through to supply chain and logistics data. However, having access to this vast trove of data is one thing – it is another thing entirely to be able to make best use of that data to make informed business decisions. This is why there has been such a significant increase in employer demand for staff with the quantitative skills to be able to collect, collate and evaluate that data.

These technical skills are developed through two main avenues: (i) computer programming skills (particularly the Python computing language), and (ii) knowledge of statistics. This knowledge will include not only understanding how and when to use data to gain important business and economic insights, but also in the use of practical statistical software packages you will be able to use in your future place of employment. These specialised skills attract a premium in the labour market.

There is a second significant element to this Business Analytics major that will further enhance your employability - a focus on crucial communication and interpersonal skills that will allow you to present the results of your data analysis to relevant parties. In other words, you need to be able to convey complex information in a very clear and concise way. This is particularly true for stakeholders who do not necessarily speak the same ‘analytics language’ you do.

The final crucial aspect of this major is its focus on applying these skills in a real-world situation. The final year ‘capstone experience’ allows you to use the skills you have developed in the major either through an internship with an organisation, or through a semester-long business development or economic analysis project. Here you will further enhance your employability skills by working on a practical project that will make you ‘job-ready’ when you graduate.

Quick details

• Status: Available in 2023
• Locations: Perth (Crawley campus), Albany (Regional campus)
• Attendance: Full-time, Part-time
• Delivery: On-campus
• Starting dates: Semester 1, Semester 2
• Weekly contact time: Approx. 12 hours per week
• Level of study: Undergraduate
• Course Code: MJD-BUSAN
• Full time/part time duration: 3 years (BCom); 4 years (BPhil [Hons])
• Honours Available: Yes
• Degrees course is available in: Bachelor of Commerce, Bachelor of Philosophy (Honours)

Work Integrated Learning

This major offers a capstone learning experience in your final year where you'll undertake either (i) an internship with a commercial or public organisation, or (ii) a semester-long project where you'll prepare a major report on a business or economics-related issue.

Course Structure

Our undergraduate degrees offer you a broad range of options allowing you to combine subjects in a way that matches your career goals and personal interests.

Level 1

• Core:
  • CITS1401 Computational Thinking with Python (6)
  • STAT1520 Economic and Business Statistics (6)
• Bridging:
  • ECON1111 Quantitative Methods for Business and Economics (6)

Level 2

• Core:
  • BUSN2001 Data Storytelling for Business (6)
  • ECON2271 Introductory Econometrics (6)
• Option:
  • CITS2402 Introduction to Data Science (6)
  • FINA2205 Practical Finance Analytics (6)
  • FINA2207 Business Analysis and Valuation (6)
  • MKTG2305 Marketing Research (6)

Level 3

• Option - Group A:
  • ECON3371 Applied Econometric Methods and Data Analysis (6)
  • MKTG3307 Digital Marketing (6)
  • MKTG3308 Marketing Analytics (6)
  • STAT3406 Applied Statistics and Data Visualisation (6)
• Option - Group B:
  • BUSN3001 Business Development Project (6)
  • ECON3206 Economic Analysis Project (6)
  • WILG3001 Work Integrated Learning Internship Program (6)

Popular combinations

• Data Science
• Computer Science

Accreditation

The UWA Business School is accredited by EQUIS and the Association to Advance Collegiate Schools of Business (AACSB), and is a Communicating Signatory to Principles for Responsible Management Education (PRME).

Your degree options

This major is offered as a degree-specific, or first major, for these degrees. It is also offered as a second major in our other bachelor's degrees.

• Bachelor of Commerce
• Bachelor of Philosophy

Careers and further study

This course opens up a world of future study pathways and career opportunities.

Career Pathways

There exists strong employer demand across both the public and private sectors for Business Analytics training. This major is will give you the confidence to apply data analytics across a range of business functions, including marketing, finance and economics. Extend your knowledge and undertake a second major in a related discipline such as finance, economics, or data science. The combination of technical knowledge and practical applications has the potential to substantially increase your employability upon graduation. Graduates may enter into professions such as Data Analyst, Economist or Marketing Analyst.

Further Study

Following successful completion of this major, students may be interested in enrolling in a postgraduate Master of Business Analytics or Master of Data Science to further their skill set.

Fees and scholarships

Learn more about the fees that apply to you for this course. For fee type definitions and further assistance, see the Fee Calculator Help page. You can also search our database for scholarships that are relevant to you or this course.

Domestic Student Fees

• Fee calculator

International Student Fees

• Annual course fee: $48,000.00 (2025)
• Onshore international students are charged an annual course fee, charged per credit point at a rate dependent on the course in which the student is enrolled. Annual course fees are calculated based on an annual study load. Check the handbook to confirm the annual study load for your course.

Scholarships

Scholarships are available to students from a diverse range of backgrounds, including academic achievement, financial need, educational disadvantage, leadership and community service, artistic or sporting achievements, and being from a rural or remote area.

Admission requirements

The University of Western Australia welcomes applications from international and domestic school-leavers. If you’re interested in studying one of these majors, find out the admission details below.

Minimum entry requirements

• All India Senior School Certificate (CBSE): 11.5
• Canadian High School (except Quebec): 70
• French Baccalaureate: 12
• Gao Kao (PR China NCEE)/750: 525
• GCE A-Levels: 9
• German Abitur: 3.3
• Hong Kong Diploma of Secondary Education: 15
• Indian Senior School Certificate (CISCE): 60
• Indonesian Sekolah Menengah Atas (SMA) - Pass of 65: 79
• International Baccalaureate Diploma (IB): 26
• Malaysian STPM: 11
• Monash University Foundation Year: 270
• NCUK Foundation Program: 9
• Norwegian Vitnemål: 3.8
• Singapore - Cambridge A Levels: 8
• South African National Senior Certificate: 4.6
• South Korean College Scholastic Ability Test (CSAT): 330
• Sweden Slutbetyg: 15
• Trinity College Foundation: 300
• Unified Examination Certificate (UEC): 12
• University of Western Australia College (UWAC) Foundation Program: 66
• US College Board Advanced Placements: 8
• US College Board SAT: 1170
• Western Australian Universities' Foundation Program (WAUFP): 60
• Western Australian Certificate of Education (WACE) 2016 onwards: 80

English competency

• Minimum overall IELTS score of 6.5, with no band less than 6.0.

How to apply

The application process to this course is different for the assured and graduate entry pathways, and for international and domestic applicants.

Domestic Pathways

• Domestic Assured Pathway/School Leaver Entry: Applications are lodged via TISC. Refer to TISC Online for current course codes and application deadlines.
• Domestic Graduate Entry: Applications are lodged via GEMSAS, which open and close in accordance with the GEMSAS timeline. All domestic applicants must submit a valid GAMSAT score by the application closing date.

International Pathways

• International Assured Pathway/School Leaver Entry: Applications are lodged via UWA's online application system or via an authorised international education agent.
• International Graduate Entry: Applications are lodged via UWA's online application system or via an authorised international education agent.