Program Overview

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Master of Marketing

The Master of Marketing is a postgraduate degree that provides students with the knowledge, experience, and skills to become a dynamic marketing leader in an ever-changing world.

Course Details

Careers and further study

The Master of Marketing can lead to senior level careers in many areas, including:

• Sales management
• Sales account management
• Promotions and events management
• Branding and advertising
• Public relations
• Market research and analysis
• Product development
• Management consulting

After three years' relevant work experience, students may choose to pursue a Master of Business Administration (MBA).

Fees and scholarships

Domestic Student Fees

Annual course fee: $34,100.00 (2025)

International Student Fees

Annual course fee: $48,700.00 (2025)

Scholarships are available to students from a diverse range of backgrounds, including academic achievement, financial need, educational disadvantage, leadership and community service, artistic or sporting achievements, and being from a rural or remote area.

Admission requirements

To be considered for admission to this course, an applicant must have:

• A Bachelor's degree, or an equivalent qualification, as recognised by UWA; and either:
• The equivalent of a UWA weighted average mark of at least 50 per cent; or
• At least two years professional experience in a relevant occupation; or
• Completed a Graduate Certificate in Commerce or Graduate Certificate in Marketing at UWA.

For 2026 intake, to be considered for admission to this course, an applicant must have the equivalent of a UWA Weighted Average Mark (WAM) of at least 60 per cent; and any additional requirements as summarised in the Admission Requirements above.

English competency

English is the language of instruction and assessment at UWA and you will need to meet the English language requirements of the University to be eligible for a place.

Minimum overall IELTS score of 6.5, with no band less than 6.0.

Course structure

Postgraduate coursework degrees and combined (coursework and research) degrees comprise a number of units. Refer to the course structure for more information.

Conversion

Students who have not completed the Bachelor of Commerce, or equivalent as recognised by the School, may be required to complete relevant conversion units up to the value of 24 points, as advised by the School:

• ACCT5432 Introductory Financial Accounting (6)
• MGMT5504 Data Analysis and Decision Making (6)
• MGMT5507 Management and Organisations (6)
• MKTG5561 Marketing Management (6)

Core

Take all units (36 points):

• MGMT5506 Ethics and Sustainability Management (6)
• MKTG5406 Buyer Behaviour and Decision Making (6)
• MKTG5408 Marketing Analysis and Planning (6)
• MKTG5462 Global Marketing Strategy (6)
• MKTG5465 Applied Marketing Research (6)
• MKTG5501 Integrated Marketing Communications (6)

Option

Take unit(s) to the value of 36 points:

• BUSN5003 Data Storytelling (6)
• BUSN5100 Applied Professional Business Communications (6)
• MKTG5463 Marketing of Services (6)
• MKTG5502 Social Media Marketing (6)
• MKTG5504 Big Data in Marketing (6)
• MKTG5505 Marketing and Society (6)
• MKTG5506 Search engine marketing (6)
• MKTG5578 Business Relationship Management (6)
• WILG5001 Work Integrated Learning Internship Program (6)

Quick details

• Status: Available
• Locations: Perth (Crawley campus)
• Attendance: Full-time, Part-time
• Delivery: On-campus
• Starting dates: Semester 1, Semester 2
• Weekly contact time: The estimated time commitment is 12 hours per unit which includes contact hours, personal study and examinations.
• Level of study: Postgraduate
• Course Code: 41690
• CRICOS code: K

Why study this course?

• You'll develop a strategic understanding of marketing's role in firms and society.
• You'll engage with a diverse School of experts working on cutting-edge marketing problems.
• You'll build networks with industry collaborators and classmates from around the world.

Hands-on experience

We work closely with industry to allow you to apply what you learn in the classroom to real organisations, in Perth and internationally. We do this through:

• Real-life projects, such as running a social media marketing campaign for an organisation
• Work-integrated learning, for credit
• Internship opportunities, marketing for a range of organisations, sometimes even UWA!
• Masterclasses, in conjunction with our industry partners on the key marketing skills today
• Guest speakers from leading marketing organisations and agencies

You'll learn to

• Apply essential communication skills across various media.
• Use analytical skills to interpret trends and marketing effectiveness.
• Learn how to approach emerging business problems creatively.

Flexibility

We understand that life is busy. That's why our postgraduate courses are designed so you can balance your work and studies. Our flexible postgraduate experience includes the opportunity to study part time, a range of units that are taught after hours, and the option to learn via intensive units. Ask our Student Central team for advice on choosing the right postgraduate route for you.