Program Overview
Advanced User Experience Design - DESN 3208
This course explores the principles of advertising and promotion for products and services in business to consumer (B2C) and business to business (B2B) markets, with an emphasis on the end-user experience. Learners develop a clear, comprehensive branding strategy for a product or service based on the fact that a brand is the totality of how consumers perceive, experience, and respond to a product or service. Learners focus on promotions, point of purchase, direct response, and media planning.
Course details
Course code
DESN3208
Credits
3
Format and length
Lecture: 45 hours
Prerequisites
Prerequisite DESN 2301. Restricted to Digital Design and Digital Marketing.
Delivery format
This course is delivered in a classroom setting with face-to-face instruction at regularly scheduled times.
Schedule
Term | Duration | Schedule | Class | Section | Open Studies
---|---|---|---|---|---
Winter | Jan. 5 - Apr. 17, 2026 | Mon, Wed: 03:30 - 05:00 pm | 10258 | A01 | No
Spring | May 4 - Aug. 13, 2026 | Mon, Wed: 12:30 - 02:00 pm | 20083 | A01 | No
Program information
This course can be taken through one of our many programs. Read our application guide for more information.
NorQuest College: A Summary
Overview:
NorQuest College is a community college located in Edmonton, Alberta, Canada. It is known for its commitment to equity, diversity, and inclusion, creating a welcoming environment for students from all backgrounds. NorQuest offers a wide range of programs and services designed to help students achieve their academic and career goals.
Services Offered:
NorQuest provides a comprehensive range of services to support students throughout their academic journey. These include:
Academic Supports:
Tutoring, writing centers, and other resources to help students succeed in their studies.Career Supports:
Career counseling, job search assistance, and internship opportunities to help students prepare for the workforce.Campus Services:
Library, bookstore, student clubs, and other amenities to enhance the student experience.Financial Aid:
Information and assistance with scholarships, bursaries, and other funding options.International Student Services:
Support for international students, including visa guidance, cultural adjustment programs, and language proficiency resources.Indigenous Student Services:
Dedicated support for Indigenous students, including cultural programming, academic advising, and traditional knowledge resources.Student Life and Campus Experience:
NorQuest fosters a vibrant and inclusive campus community. Students can participate in a variety of activities, including:
Student Clubs and Organizations:
Opportunities to connect with peers, explore interests, and develop leadership skills.Social Events:
Campus-wide events and celebrations to foster a sense of belonging and community.Campus Amenities:
Access to modern facilities, including libraries, computer labs, and recreational spaces.Key Reasons to Study There:
Career-Focused Education:
NorQuest offers programs that are designed to meet the needs of the local workforce, with many programs incorporating work-integrated learning opportunities.Open Admissions Pathways:
Students who do not meet traditional admission requirements can still access programs through alternative pathways.Inclusive and Supportive Environment:
NorQuest is committed to creating a welcoming and inclusive environment for all students, regardless of their background or identity.Academic Programs:
NorQuest offers a wide range of academic programs, including:
