Program Overview

Branding and Marketing - MKTG 1301

This course introduces learners to the process of branding development and execution. The course emphasis is on brand ideals, elements, dynamics, as well as development and management of a brand identity. Learners will apply the principles of storytelling to evolve a brand throughout a campaign.

Course details

Course code

MKTG1301

Credits

3

Format and length

Lecture: 45 hours

Prerequisites

• Prerequisite: MKTG 2301
• Restricted to Digital Design

Additional information

• To take this course, you must be enrolled in Digital Design
• No classes are currently scheduled. Please sign up to be notified when classes are added.