Program Overview

Financial Services Selling & Ethics - BUSD 2036

This course focuses on the skills and abilities that students will require in order to sell financial services to customers in the banking, investment, and insurance sectors. It examines the role of personal selling in a company's strategy, including models of communication and methods of selling. A primary focus is the development of applied selling skills that focuses on the attitudes and behaviours of successful salespeople. This course also studies the impact of business decisions on social and environmental issues relevant to real-life work situations, with an emphasis on the kinds of problems most students will encounter as decision makers. Students will interpret ethical concepts that are relevant to resolving ethical dilemmas and formulate the moral reasoning and analytical skills needed to resolve ethical dilemmas.

Course Details

Course Code

BUSD2036

Credits

3

Format and Length

Lecture: 45 hours

Prerequisites and Restrictions

• Prerequisite: BUSD 1014
• Restricted to Business Administration and Open Studies

Delivery Methods

• In person
• Hyflex

This course is delivered in a classroom setting with face-to-face instruction at regularly scheduled times.

Term and Schedule

Edmonton

• Winter: Jan. 5 - Apr. 17, 2026
  • Friday: 02:00 - 05:00 pm
  • Class: 10219
  • Section: A01
  • Open Studies: Yes
• Fall: Sep. 2 - Dec. 11, 2025
  • Monday: 03:30 - 05:00 pm
  • Wednesday: 03:30 - 05:00 pm
  • Class: 40291
  • Section: H01
  • Open Studies: Yes

Tuition and Fees

Canadian Students

• Tuition estimate: $495
• Fees estimate: $714.70
• Total estimate: $1,209.70

International Students

• Tuition estimate: $1,497
• Fees estimate: $714.70
• Total estimate: $2,211.69

Detailed Fees

• Digital resource fee: $7.00 max per term
• Program and supplies fee: $19.2 max per term
• Registrarial and student service fee: $41.00 max per term
• Student technology fee: $12.00 max per term
• Students’ Association fees:
  • Health and dental plan: $386.00 per year
  • Students’ Association: $51.50 per term
  • U-Pass: $180.00 per term
  • Legal plan: $18.00 per year