Program Overview
Marketing BA (Hons)
Year of entry
- 2026
UCAS code
- N500
Duration of study
- 3 years or 4 years with international, placement or entrepreneurship year
Course summary
Start your journey to becoming a highly creative and skilled marketing professional, with the expertise to excel in a variety of sectors. On our Marketing BA you will develop your understanding of essential marketing theories and techniques, and gain real-world experiences to enhance your career potential.
Why study Marketing at Keele University?
- Gain a competitive edge with our Professional and Academic Development Programme
- Option to undertake a work placement or entrepreneurship year
- Study abroad opportunities
- Application-driven teaching and learning to support the development of practical, creative and analytical skills to shape the next generation of marketing leaders
- Study alongside innovative companies based in Keele Business School
Course overview
Effective marketing is at the heart of a business's success. Without it, how would organisations compete in a crowded marketplace, build brand awareness, communicate with consumers or leverage the opportunities digital marketing creates? Our marketing programme allows you to specialise in this dynamic field, exploring diverse marketing approaches, techniques, and strategies employed by different types of organisations. Our comprehensive curriculum ensures that you can deliver impactful and positive marketing results in your professional journey upon graduation.
You’ll study marketing theory and its application, analyse contemporary marketing practices, examine world-famous companies and explore insights from seminal thinkers and practitioners. As you progress in your marketing studies you will become proficient in creative, digital and analytical skills, the collection and use of data, and develop an excellent understanding of how the fluctuating business environment creates challenges for marketeers.
Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.
Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities. Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors. You’ll benefit from Keele Business School’s strong industry connections, placement or entrepreneurship opportunities, hands-on practical experiences, and invaluable real-world insights such as through our Global Challenge Pathways.
Related courses
- Business Management and Marketing
- Marketing and Media
Course structure
Year 1
- Compulsory Modules:
- Marketing Fundamentals
- Understanding the Contemporary Consumer
- The Global Business Context
- Professional and Academic Development 1
- Optional Modules:
- Teams, people, and performance
Year 2
- Compulsory Modules:
- Creative Marketing Communication in the Digital Age
- Marketing Research: Principles, Process and Practice
- Professional and Academic Development 2
- Optional Modules:
- Services Marketing: Design, Delivery, and Developments
- Marketing and Society: Issues, Impact, and Implications
- Contemporary Business Ethics Debates
Year 3
- Compulsory Modules:
- Strategic Marketing: Creating and Gaining Competitive Advantage
- Marketing Project
- Professional and Academic Development 3
- Optional Modules:
- Digital Marketing in Action
- Creative Branding: Creation, Strategy and Management
- Digital Showcase
Entry requirements
- A Level: BBC
- BTEC: DMM
- T Level: Merit
- International Baccalaureate Diploma: 554 in three Higher Levels or 29 points
- Access to HE Diploma: 112 UCAS points in any Access to HE Diploma including Distinction in at least 15 Level 3 credits
Tuition fees for 2025/26 academic year
- UK: £9,535 for the 2025/6 academic year (subject to Parliamentary approval)
- International: Band 1, £17,700 for the 2025/26 academic year
Supporting you
During your studies, you’ll receive support from within Keele Business School and across the University. Your assigned Academic Mentor will provide individual support, and you'll also have access to our dedicated Student Experience and Support Team, based within our Faculty, who can provide additional support, and work closely with teams across Keele.
Your future career
Our Marketing BA programme will give you a broad range of subject-specific and highly transferable skills relevant to working in the modern marketing environment. You can use the skills you’ve learned in different organisations, not just business enterprises, but health services, local and central government, charities and in educational institutions such as universities.
You’ll have a solid understanding of the core principles of marketing combined with your creative mindset, better critical thinking expertise, and enhanced communication skills. This, together with our Professional and Academic Development Programme, will provide you with an excellent personal and professional portfolio to build a flourishing career as a marketing professional.
Jobs that a graduate of this course could go on to do include:
- Digital Marketing Manager
- Communications Manager
- Management Consultant
- Chartered Management Accountant
- IT Consultant
- Sales Executive
- Logistics Manager
- Banker
- Investment Analyst
- Operational Researcher
- Market Researcher
- Marketing Executive
- Media Buyer
- Media Planner
- Advertising Account Executive
- Public Relations Officer
Previous graduates have gone on to work for:
- Avis
- Colgate Palmolive
- Educare
- I Prospect
- Asda
- Barratt Developments
- HSBC
- Jack Wills
- Mercedes Benz
- Network Rail
- Nationwide Building Society
- NHS
Teaching, learning and assessment
We use a variety of teaching and learning methods throughout this Marketing BA, tailored to the module theme and level. These methods may include interactive lectures, independent study, group tutorials, reflective practice and engaging in web-based learning via Keele’s virtual learning environment (KLE). Our practical lab-based classes provide hands-on experience in data analysis, and we create a safe and supportive space for you to practice your decision-making skills through simulated business contexts. You will also have opportunities to interact with businesses and organisations through guest lectures, company visits and direct engagement, working on live issues where you can put your learning into practice.
You will be assessed via different methods that reflect the breadth of the skills and knowledge you will gain on this programme. The types of assessments may include simulations and group assessments where you will collaborate with other students and replicate typical workplace interactions. Portfolios and project reports will allow you to compile your achievements and reflections in a valuable way for academic evaluation and to showcase your skills to potential employers. Presentations will develop your confidence and hone your communications skills, and through case studies, essays and reports you will demonstrate your strategic thinking, analytical, and written communication skills.
Foundation year
Our Foundation Year provides an excellent alternative route to Keele, offering preparation for your chosen degree with guaranteed entry onto your undergraduate course once you successfully complete.
This extra year of study can improve your academic skills, expand your subject knowledge, build your confidence, and provide a better understanding of higher education.
On our Foundation Year, you'll join our undergraduate community from the outset, with access to all the facilities and support you'd get as an undergraduate student at Keele.
Co-located with businesses
As a Keele Business School student, you will study alongside innovative companies that are based in the Business School building, a hub for fostering networks and linking with industry.
Entrepreneurship year
If you have an idea for a new business venture, this module provides you with the time, space and expertise to develop it.
Bloomberg Financial Lab
Access economic, financial and business real-time data, world news, analysis and reports in our Bloomberg Financial Lab.
Student life
Student life at Keele is vibrant, diverse, and packed with opportunities to make the most of your time at university.
Student finance
We help students manage their money and ensure that they receive any funding for which they may be eligible.
Enhance your degree
Make yourself more employable after graduation by taking advantage of the whole host of additional opportunities.
Book an open day
Book an open day to visit our campus and learn more about our courses.