Program Overview

MSc Digital Marketing

Overview

The MSc in Digital Marketing is designed to equip you with the comprehensive knowledge and practical skills necessary to excel in the rapidly evolving field of digital marketing.

This program aims to develop advanced knowledge of all aspects of digital marketing whilst enhancing your critical thinking and problem-solving skills in digital marketing contexts. You’ll cultivate practical skills in data analytics, social media management and content creation, as well as learn ethical and sustainable marketing practices. By blending theoretical foundations with hands-on experience, the course aims to prepare you for digital marketing leadership roles in various industries.

The digital marketing industry in the UK has seen significant growth, and the continued rise in digital ad spend to over £15.7 billion (IAB UK, 2022) in 2022 showcases the importance of digital marketing in the UK economy. Additionally, 73% of UK businesses consider data-driven marketing to be crucial to their success and a recent LinkedIn study (LinkedIn, 2023) identified that digital marketing is one of the top 10 most in demand skills in the UK. A survey by the Chartered Institute of Marketing (CIM) also found that 70% of UK marketing leaders reported a shortage of digital marketing skills within their teams. This program aims to bridge that gap by providing students with the necessary practical skills and advanced knowledge to excel in the digital marketing landscape.

Our program will be accredited by Chartered Institute of Marketing (CIM). This internationally recognised and respected accreditation gives students a competitive advantage and offers additional resources and CPD for students learning. This course utilises authentic assessments, so you will be assessed through presentations, pitches and reports rather than traditional essays and exams. This means you will have the opportunity to build on important work-based skills whilst working on your assignments. Additionally, we offer each student on the course a spot on the Footprint Digital Academy towards the end of your study. This coveted academy spot gives you the opportunity to put your knowledge into action with real clients and build on your digital marketing knowledge through the use of GA4, paid advertising and data analysis. Giving you client-facing experience, a project on your CV and valuable practical skills.

The University of Suffolk is world-class and committed to our region. We are proudly modern and innovative and we believe in transformative education. We are on the rise with a focus on student satisfaction, graduate prospects, spending on academic services and student facilities.

Course Modules

• Digital Marketing and Artificial Intelligence This module explores the integration of digital marketing channels and artificial intelligence to drive organisational goals. You will learn about the fundamentals of digital marketing strategies, including SEO, paid search, social media, and email marketing, while examining how AI enhances these activities. Ethical considerations, societal acceptance, and the implementation of AI tools for audience targeting, content creation, and performance optimisation are central themes, preparing students to leverage AI responsibly and effectively. This module is partnered with the Chartered Institute of Marketing (CIM) Pitch competition and students will have the opportunity to enter a national competition and pitch a marketing strategy for a real life charity.
• Consumer Behaviour and Content Creation Focusing on the psychology behind digital consumer behaviour, this module equips you to analyse audience data and develop effective content strategies. You will create content such as social media videos, social media posts, email campaign and blog posts, all tailored to specific consumer personas. This allows you the opportunity to apply behavioural insights to optimise customer journeys, and justify their messaging choices for diverse contexts. The module emphasizes both strategic and practical skills, fostering expertise in creating engaging digital content across platforms.
• Brand Leadership and Strategy This module focuses on developing strong brand strategies that differentiate organisations in competitive markets. You explore brand positioning, identity, and innovation, as well as how brands create value for customers and organisations. Through case studies and practical tasks, they learn to craft branding decisions that align with societal, environmental, and business priorities while addressing potential risks and barriers.
• Digital Analytics and Data-Driven Marketing This module emphasizes the importance of analytics in modern marketing decision-making. You learn to collect, interpret, and visualise data to measure campaign performance and customer behaviour. Through tools like Google Analytics (GA4) they develop strategies for improving customer experiences and achieving marketing objectives. This module includes the Footprint Digital Academy where you get the opportunity to work on a real life client brief and develop their digital skills by using the analytics software’s. By bridging analytics with practical application, the module ensures you can make data-informed decisions to optimise campaigns.
• Online Research Methods The purpose of this module is twofold: to examine the use of systematic research approaches to help build understanding of specific business contexts; and to prepare you for the extended project or dissertation as part of their level 7 studies. In this module, you will develop their investigative and analytical skills. They will learn about a range of methods and methodologies for collecting and analysing data and develop their own approach to a research project connected with an area of business or management.
• Dissertation/Marketing Project The dissertation demands a high level of individual application and commitment to research. It provides students with an opportunity to identify, reflect on and explore a digital marketing topic in significant detail. Your research may constitute either a traditional academic project or an applied marketing report.

Entry Requirements

• UK Academic Requirements An undergraduate degree with a minimum of 2:2 classification. Other qualifications, relevant work and life experience may be taken into account.
• International Requirements Please select your country of permanent residence from the list below, specific requirements for your country will then be shown.
• Transferring Credit If you have previously studied at higher education level before you may be able to transfer credits to a related course at the University of Suffolk and reduce the period of study time necessary to achieve your degree.

Career Opportunities

Graduates of this degree will be well-equipped to pursue a wide range of career opportunities in the dynamic and rapidly evolving field of digital marketing. The program’s emphasis on practical skills such as data analysis, content creation, and AI application also prepares you for emerging roles like Marketing Automation Specialist and AI Marketing Consultant. With a strong focus on strategic thinking and the integration of digital skill building, graduates can excel in agencies, in-house marketing teams, or entrepreneurial ventures, positioning themselves as leaders in shaping innovative, data-driven marketing strategies.

• Digital Marketing Manager
• Social Media Strategist
• SEO Specialist
• Content Strategist
• Data Analytics Consultant
• Brand Manager

Fees and Funding

• UK Full-time Tuition Fee £9,150 per year
• UK Part-time Tuition Fee £1,525 per 30 credit module
• International Full-time Tuition Fee £15,615 per year

Your Course Team

• Claire Culley Claire became Head of Business in 2022 after a career working in the commercial marketing sphere and founding a co-working and events venue in Brighton.