Program Overview

MSc International Event Management

Overview

The MSc International Event Management is a postgraduate course that provides students with the skills and confidence to successfully manage events anywhere in the world. The course covers a wide range of topics, including event management, strategic marketing, managing and leading people, business sustainability, and innovation.

About this course

The course is designed to equip students with the technical skills to collect and analyze quantitative and qualitative data, using ICT packages. The course also includes a dissertation element, which enables students to undertake a research project at postgraduate level.

Course modules

• Event Management: This module introduces students to the events industry, investigating the nature and scope of events, and the event planning process.
• Strategic Marketing: This module examines and applies the principles, concepts, and theories of strategic marketing management, including managing the marketing mix, strategy formulation, strategic decision-making, and evaluation of marketing performance.
• Managing & Leading People: This module examines the key concepts of management and leadership, with specific reference to the role of the Line Manager and the need for effective Leadership.
• Critical Event Studies: This module presents students with an opportunity to critically examine the impact of events and discuss the external factors that event organizers must contend with.
• Business Sustainability & Innovation: This module examines a range of theoretical and practical issues surrounding business sustainability and innovation, including entrepreneurship, innovation, creativity, value creation, and value capture.
• Research Methods: This module develops, enhances, and assesses the student's ability to design appropriate research, propose suitable methodologies, and evaluate research philosophy, researcher positionality, and research ethics.
• Dissertation: The module element enables students to undertake a dissertation at postgraduate level, building on knowledge and skills gained through the course.

Attendance and Independent Study

The course starts with a 3-day induction period to introduce students to their new network of students and staff. All modules are taught in 3-day blocks, usually on Wednesdays to Fridays from 9-5, so students can fit their learning around their lifestyle. Classes are taught both online and at the Belfast campus.

Start dates

• September 2025
• January 2026

Teaching, Learning and Assessment

• Teaching & Learning: A range of teaching methods will be employed, including traditional lectures, case studies, business simulation gaming, and one-to-one tutor session videos.
• Assessment: Assessment includes written essays, short synopsis, reflections and peer reviews, case studies, objective tests, business reports, computer modeling, individual and group presentations.

Academic profile

You will be taught by academics who are highly qualified and experts in their fields. All of the teaching colleagues in the department have achieved Fellowship of the Higher Education Academy, and seven of these team members have Senior Fellowship of the Higher Education Academy.

Standard entry conditions

• Entry Requirements: Applicants must normally have gained a second-class honors degree or better from a recognized university of the UK, Republic of Ireland, or from the Council for National Academic Awards.
• English Language Requirements: The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Careers & opportunities

This internationally recognized course will provide you with the diverse knowledge and skills needed to operate across the industry within a vibrant and diverse range of sectors from business and non-profits to sport, arts, music, and hospitality.

Professional Recognition

Accredited by the Institute of Hospitality, this qualification is recognized worldwide for international employment.

Fees and funding

• Northern Ireland, Republic of Ireland and EU Settlement Status Fees: £7,240.00
• International Fees: £17,810.00

Scholarships, awards and prizes

The highest performing student in the module 'Event Management' will receive the Belfast City Council Award - a voucher to spend from a local retailer.

Sustainability at Ulster

Ulster continues to develop and support sustainability initiatives with our staff, students, and external partners across various aspects of teaching, research, professional services operations, and governance.

Ulster University Business School - Sustainability in Focus

We support and develop ‘Education for Sustainable Development’ within the Faculty’s Learning & teaching portfolio. We do so by providing bespoke staff training on ESD and curating an ESD Resources Hub.

All UUBS undergraduate and post-graduate course are mapped against the 17 UN Sustainable Development Goals (SDG), and students are actively involved in learning for sustainable development.