Program Overview

Communication, Advertising and Marketing - BSc (Hons)

Overview

The CAM degree looks at advertising, marketing, and public relations practices and contexts from a communication perspective, enabling you to become a skilled, innovative, and ethical practitioner who always has an eye on industry developments and new and emerging technologies.

Summary

The CAM degree offers a unique approach to studying advertising, marketing, public relations, and digital media in a vibrant School of Communication and Media. You will gain a solid grounding in communication theory and practice, which is then practically applied in organisational contexts as the course progresses.

About this course

The broad aim of the CAM degree is to develop an understanding of communication and to help you make use of this in developing a detailed awareness and insight into particular professional communication contexts.

Modules

Year one

• Interpersonal Communication: Skills and Strategies
• Principles of Marketing
• Advertising
• Consumer Behaviour
• Principles of Public Relations
• Professional Communication for Employability

Year two

• Advanced Interpersonal Communication
• Research Methods
• Professional Copywriting
• Digital Communication
• Principles of Graphic Design
• Marketing Management in Practice
• Student exchange programme (optional)

Year three

• Work Placement (optional)
• International Academic Studies (optional)

Year four

• Organisational Communication
• Advanced Advertising
• Research Practice
• Global Marketing
• Rethinking Communication (optional)
• Communication & Social Justice (optional)
• The Communication Consultant (optional)
• Reading the Brand (optional)

Standard entry conditions

• A level: AAB
• Applied General Qualifications: Award profile of DDD
• Irish Leaving Certificate: 136 UCAS tariff points
• Scottish Highers: Grades BBBBB
• Scottish Advanced Highers: Grades BBB
• International Baccalaureate: Overall profile is minimum 28 points
• Access to Higher Education (HE): Overall profile of 73%
• GCSE: Pass at Grade C/4 or above in English Language
• English Language Requirements: Academic IELTS 6.0 with no band score less than 5.5

Careers & opportunities

• Graduate employers: Action Cancer, Irish News, Hastings Hotels, Google, Warner Brothers, Tourism Ireland, Moet Hennessy USA
• Job roles: Account Executive, Communications Officer, Digital Marketing Officer, Marketing Manager, Social Media Manager, Advertising executive, Public Relations Officer
• Career options: The CAM degree offers a host of career options and affords students the chance to engage with various aspects of communication before they enter the workplace.

Professional Recognition

• Recognised by the Chartered Institute of Public Relations (CIPR)

Fees and funding

• 2026/27 Fees: Undergraduate fees are subject to annual review
• Scholarships, awards and prizes: CAM students compete for a range of awards that continue to be generously sponsored by our industry partners.

Sustainability at Ulster

• Ulster continues to develop and support sustainability initiatives with our staff, students, and external partners across various aspects of teaching, research, professional services operations, and governance.