Program Overview

Digital Campaign Planning and Management

Overview

Strategies for success in the digital era.

Summary

This short course covers all aspects of digital campaign planning and management. It will provide students with the opportunity to apply theory to practice by developing an effective digital marketing campaign and associated content in response to a live brief.

It enables students to develop a working knowledge of digital marketing technologies and critically evaluate their appropriateness achieving organisational goals.

Students will have the opportunity to demonstrate how the platforms and message chosen support the fulfilment of pre-defined communication objectives with a specified target audience.

About this course

Linked programmes

• MSc Digital Marketing Communication and Leadership
• Postgraduate Certificate of Professional Development

Assessment

• Presentation (Practical) [20%]: Coursework 1: Presentation of Draft Digital Communication Campaign (20%)
• Report (Coursework) [80%]: Coursework 2: Online Digital Communication Campaign Report (80%)

Attendance

This course requires on-campus attendance, at our Belfast campus, during Semester 2, in 2025.

• The course runs on Wednesdays from 12:15pm - 6:15pm, on the following dates:
  • Wednesday 29 January 2025, 12.15pm to 6.15pm
  • Wednesday 12 February 2025, 12.15pm to 6.15pm
  • Wednesday 26 February 2025, 12.15pm to 6.15pm
  • Wednesday 12 March 2025, 12.15pm to 6.15pm
  • Wednesday 26 March 2025, 12.15pm to 6.15pm
  • Wednesday 09 April 2025, 12.15pm to 6.15pm

Entry requirements

• You will normally have gained a Second Class Honours degree, or above, in Communication, Media, Business, Marketing, Information & Communication Technology or a cognate area.
• If you do not meet the academic criteria outlined above, but have substantial and significant experiential learning, a portfolio of written evidence may be considered as an alternative entrance route.

English Language Requirements

• Applicants whose first language is not English must meet the minimum English entrance requirements of the University and will need to provide recent evidence of this (certified within the last two years).
• Most of our courses require a minimum English level of IELTS 6.0 or equivalent, with no band score under 5.5.

Start dates

• 29 January 2025

Teaching, Learning and Assessment

Attendance and Independent Study

• As part of your course induction, you will be provided with details of the organisation and management of the course, including attendance and assessment requirements.
• Courses comprise modules for which the notional effort involved is indicated by its credit rating.
• Each credit point represents 10 hours of student effort.

Assessment

• Assessment methods vary and are defined explicitly in each module.
• Assessment can be a combination of examination and coursework but may also be only one of these methods.
• Assessment is designed to assess your achievement of the module’s stated learning outcomes.

Fees and funding

Prices

• Northern Ireland, Republic of Ireland and EU Settlements Status Fees: £1,166.70
• England, Scotland, Wales and the Islands Fees: £1,166.70
• International Fees: £Not Applicable

Fees information

• Payment of Fees and Deposits: Information about how to pay for a course including different payment options is available.
• Fees and Funding: Information and advice about course fees and a guide to budgeting for your living costs, as well as sources for financial assistance including hardship funding, scholarships, prizes and awards, is available.

Academic profile

• The University employs over 1,000 suitably qualified and experienced academic staff.
• Courses are taught by staff who are Professors (19%), Readers, Senior Lecturers (22%) or Lecturers (57%).
• We require most academic staff to be qualified to teach in higher education.
• Many academic and technical staff hold other professional body designations related to their subject or scholarly practice.