Program Overview

---

International Business with Data Analytics - MSc

Overview

Combining international business knowledge with data analytics, this course will prepare you with the strategic focus to get ahead in your career.

Summary

The MSc International Business with Data Analytics (MScIB-DA) is an interdisciplinary programme bringing together the fundamentals of international business with an in-depth grounding in data analytics. The curriculum will provide students with the core knowledge of all aspects international business as well as how data is used to solve real business problem. You will develop a unique set of research skills allowing them to prepare, analyse and use data providing deeper and meaningful insights focusing on key international business issues.

The MScIB-DA and is designed for future leaders, managers, consultants and entrepreneurs and their role as global citizens. Our experienced teaching team at Ulster University Magee campus will encourage and support you to develop and experience a wide range of learning, research and personal development to develop you professionally. The programme will also provide you with the opportunity to conceive, design and implement satisfactorily a substantial research project within the broad subject area of international business.

About this course

About

This programme is designed to provide a coherent academic progression for students who will explore the overall environment in which international business takes place using data to form more focused and deeper level of understanding. Core management techniques are analysed using data from varying perspectives to understand their application on an international scale.

The unique selling point of this programme is the richness that evident from the diverse student base which progresses through this programme of study. Sharing experiences from varied cultural, economic and employment backgrounds is invaluable.

The course is structured as follows:

• YEAR ONE
  • Semester 1
    • BMG705 Global Business in Context (15 credits)
    • BMG704 International Finance (15 credits)
    • MKT744 Global Marketing and Sales Development (15 credits)
    • BMG814 The Digital landscape (15 credits)
  • Semester 2
    • BMG880 Data Analytics for International Business (15 credits)
    • BMG936 International Entrepreneurship (15 credits)
    • BMG871 International Business Research Skills (15 credits)
    • BMG872 Global Strategy Development and Implementation (15 credits)
  • Semester 3
    • BMG847 Dissertation 60 credits
    • or
    • BMG858 Applied Research Project 60 credits

Attendance

Students are expected to login regularly & weekly each semester to participate in online discussions and collaborate with their peers and tutors. There is no requirement to attend live classes. There are no formal/fixed patterns of "attendance" as this is a fully online programme.

• FT: MSc completed within 1 calendar year
• PT: MSc completed within 2 calendar years (September/January start) or three academic years.

Participants can also exit with a PgCert after successful completion four modules or alternatively exit with a PgDip after successful completion eight modules.

Start dates

• September 2025
• January 2026

Teaching, Learning and Assessment

Assessment will be 100% coursework assessed.

This Masters in International Business with Data Analytics, offers various methods of teaching and learning to address the needs of industry and the economy in today's fast-changing world. All teaching is delivered online and with course based assessments.

Studying and interacting with students and academic staff in an international setting, creates a network of contacts and links to local knowledge on an international stage. This masters degree offers directed tutor and peer learning, providing guidance and support throughout the entire programme, in addition to technical assistance.

Standard entry conditions

Entry Requirements

Applicants must:

• have gained
  • a second class honours degree or better from a university of the United Kingdom or the Republic of Ireland, or from a recognised national awarding body or from an institution or another country which has been recognised as being of an equivalent standard or
  • an equivalent standard (normally 50%) in a Graduate Diploma, Graduate Certificate, Postgraduate Certificate or Postgraduate Diploma or an approved alternative qualification;
• provide evidence of competence in written and spoken English (GCSE grade C or equivalent); the minimum English language requirements for non-native English speakers, are IELTS 6.0 (with no contributing band at less than 5.5).

or, as an alternative to (a) (i) or (a) (ii) and/or (b):

• in exceptional circumstances, where an individual has substantial and significant experiential learning, a portfolio of written evidence demonstrating the meeting of graduate qualities (including subject-specific outcomes, as determined by the Course Committee) may be considered as an alternative entrance route. Evidence used to demonstrate graduate qualities may not be used for exemption against modules within the programme.

English Language Requirements

English language requirements for international applicants

The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

• English language requirements
• Your country

Exemptions and transferability

Studies pursued and examinations passed in respect of other qualifications awarded by Ulster University or by another university or other educational institution, or evidence from the accreditation of prior experiential learning, may be accepted as exempting candidates from part of the programme provided that:

• They shall register as students of the University for modules amounting to at least the final third of the credit value of the award at the highest level.
• If students are exiting with the PgDip or PgCert, they need to have registered as students of the University for modules amounting to at least the final 50% of the credit value of the award at the highest level.
• Exemption is not permitted from the International Management or International Business Environment modules, as these are core modules within the programme. Nor will the Dissertation module be exempted, due to the need to complete at least 50% of the credit value at the MSc level.

Careers & opportunities

Career options

Student and employer needs are reflected in the development of this programme and evidenced in the career destinations and further development of our graduates. The nature of the provision is such that it equips individuals for employment in a wide range of international roles within the public and private sectors and a significant number of graduates are successful in gaining promotion in their chosen fields or alter their career paths following completion of their programme of study.

A sample of graduate employers includes:

• Marriott Hotel Group
• PWC
• KPMG (Germany)
• Deloitte
• Laterooms.com
• Halfords
• Smile Communications
• The European Space Agency
• Ni civil Service
• O Neills International Sports Ltd
• First Derivatives Plc

A number of graduates from these programmes have also undertaken their doctoral studies, both within Ulster University and beyond.

Professional Recognition

Accreditations reflect the excellence of our teaching, research, and knowledge exchange and ensure our programmes realise the highest expectations. By studying at Ulster University you’ll gain insight and be at the forefront of current industry practices, while our many accredited degree programmes open doors to the world’s top professional organisations, making you more attractive to future employers and giving you a competitive edge in the job market.

The Institute of Export and International Trade (IOE)

Accredited by the Institute of Export and International Trade (IOE) for the purposes of exemptions from some professional examinations

Fees and funding

Tuition Fee Loans Available

Students domiciled in Northern Ireland, Republic of Ireland and UK students can apply to Student Finance NI for a Tuition Fee loan of up to £6,500 (subject to eligibility).

The price of your overall programme will be determined by the number of credit points that you initiate in the relevant academic year.

For modules commenced in the academic year 2025/26, the following fees apply:

Fees Credit Points	NI/ROI/GB Cost	International Cost*
5	£201.10	£494.70
10	£402.20	£989.40
15	£603.30	£1,484.10
20	£804.40	£1,978.80
30	£1,206.60	£2,968.20
60	£2,413.20	£5,936.40
120	£4,826.40	£11,872.80
180	£7,239.60	£17,809.20
240	£9,652.80	£23,745.60

*International student access to courses is subject to meeting visa requirements. More information can be found in the Visas and Immigration section.

Fees Notice - January Start

Important Notice: Fees information for programmes with a January 2026 start date

Ulster University has two main intakes for Academic Year 25/26 – 1. September 2025 and 2. January 2026. Many of our programmes which start in January will continue into Academic Year 26/27 and consequently any modules undertaken in Academic Year 26/27 will be charged at our 26/27 prices.

If your study continues into future academic years your fees are subject to an annual increase. Please take this into consideration when you estimate your total fees for a degree.

International Students

International Student fees for programmes commencing in January 2026

Students from Northern Ireland, Republic of Ireland and Great Britain

For those who are starting a programme in January which continues into Academic Year 26/27, 26/27 fees are currently not available. To help with budget planning please refer to the 25/26 fees. These are subject to increase.

Visit our Fees pages for full details of fees

Additional mandatory costs are highlighted where they are known in advance. There are other costs associated with university study.

Fees are subject to annual increase. Correct at the time of publishing. Terms and conditions apply.

Scholarships, awards and prizes

Bradley & McLaughlin Perpetual Globe - Highest overall average, annually.

View Available Scholarships

See if you can access financial or other forms of support, including mentorship to excel in your studies.

Search our Scholarships (Opens in a new window)

Additional mandatory costs

It is important to remember that costs associated with accommodation, travel (including car parking charges) and normal living will need to be covered in addition to tuition fees.

Where a course has additional mandatory expenses (in addition to tuition fees) we make every effort to highlight them above. We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals, as well as first-class facilities and IT equipment. Computer suites and free Wi-Fi are also available on each of the campuses.

There are additional fees for graduation ceremonies, examination resits and library fines.

Students choosing a period of paid work placement or study abroad as a part of their course should be aware that there may be additional travel and living costs, as well as tuition fees.

See the tuition fees on our student guide for most up to date costs.

Testimonials

Graduate of MSc International Business: Ursula Henderson

Multi Property Director of Human Resources, for Marriott International (which has 3500 hotels in 65+ countries)

Why this programme of study?

I wanted career advancement and knew I needed a different perspective. I looked at many courses and this one ticked all the boxes - flexible, working remotely, challenging and covered both international businesses and international human resources. Working for Marriott International across three continents in some very diverse environments, I needed to develop my strategic outlook and hoped to obtain an even better understanding of how changes in one country can affect business in another. I wanted to be able to make better business decisions and believed that this masters offered the appropriate level of education to build upon my achievements and further enhance my career.

I wanted the security of a quality-assured qualification from a renowned university but also wanted to be comfortable that the distance learning delivery mode would offer similar content to a classroom-based course. Both of these requirements were fulfilled in this MSc International Business programme.

Diverse student base and ongoing support

I found the online discussions boards where I could contact others students and tutors, to ask questions and read their comments, immensely supportive, interesting and inclusive. The diverse range of people on the programme was definitely positive.

Career Benefits since Graduation

I have already utilised this qualification in my job, as the company is expanding in the UK and Europe, with a significant on recruitment and diversity policies. This programme has helped me to devise suitable strategies to develop talent moving into international management positions and to work with individual hotels to ensure international transfers are seamless. Additionally, it has also raised my profile within the company and enabled me to take on additional projects

Overall experience with the Ulster Business School

It has been very good. I have enjoyed working with the lecturers, some were more challenging than others and occasionally it was difficult to see why we needed to complete some tasks, such as a group assignment, when we were all working in different time zones, but ultimately I would recommend the Ulster University.