| Program start date | Application deadline |
| 2025-09-01 | - |
Program Overview
User Experience and Service Design - MDes
Overview
Master the art of user experience and service design to create solutions that shape the future of user-centric experiences.
About
Unlock the power of user-centric design and transform the way you approach problem-solving. The User Experience and Service Design MA at Ulster University equips you with the skills to create exceptional digital experiences that captivate audiences and drive business success.
Award
Master of Design
Faculty
Faculty of Arts, Humanities and Social Sciences
School
Belfast School of Art
Campus
Belfast campus
Start date
September 2025
Attendance and Independent Study
Attendance and Independent Study
As part of your course induction, you will be provided with details of the organisation and management of the course, including attendance and assessment requirements - usually in the form of a timetable. For full-time courses, the precise timetable for each semester is not confirmed until close to the start date and may be subject to some change in the early weeks as all courses settle into their planned patterns. For part-time courses which require attendance on particular days and times, an expectation of the days and periods of attendance will be included in the letter of offer. A course handbook is also made available.
Courses comprise modules for which the notional effort involved is indicated by its credit rating. Each credit point represents 10 hours of student effort. Undergraduate courses typically contain 10, 20, or 40 credit modules (more usually 20) and postgraduate courses typically 15 or 30 credit modules.
The normal study load expectation for an undergraduate full-time course of study in the standard academic year is 120 credit points. This amounts to around 36-42 hours of expected teaching and learning per week, inclusive of attendance requirements for lectures, seminars, tutorials, practical work, fieldwork or other scheduled classes, private study, and assessment. Teaching and learning activities will be in-person and/or online depending on the nature of the course. Part-time study load is the same as full-time pro-rata, with each credit point representing 10 hours of student effort.
Postgraduate Master’s courses typically comprise 180 credits, taken in three semesters when studied full-time. A Postgraduate Certificate (PGCert) comprises 60 credits and can usually be completed on a part-time basis in one year. A 120-credit Postgraduate Diploma (PGDip) can usually be completed on a part-time basis in two years.
Class contact times vary by course and type of module. Typically, for a module predominantly delivered through lectures you can expect at least 3 contact hours per week (lectures/seminars/tutorials). Laboratory classes often require a greater intensity of attendance in blocks. Some modules may combine lecture and laboratory. The precise model will depend on the course you apply for and may be subject to change annually and is confirmed in the timetable issued at the start of the course.
Assessment methods vary and are defined explicitly in each module. Assessment can be a combination of examination and coursework but may also be only one of these methods. Assessment is designed to assess your achievement of the module’s stated learning outcomes. You can expect to receive timely feedback on all coursework assessments. This feedback may be issued individually and/or issued to the group and you will be encouraged to act on this feedback for your own development.
Coursework can take many forms, for example: essay, report, seminar paper, test, presentation, dissertation, design, artefacts, portfolio, journal, group work. The precise form and combination of assessment will depend on the course you apply for and the module. Details will be made available in advance through induction, the course handbook, the module specification, the assessment timetable and the assessment brief. The details are subject to change from year to year for quality or enhancement reasons. You will be consulted about any significant changes.
Normally, a module will have 4 learning outcomes, and no more than 2 items of assessment. An item of assessment can comprise more than one task. The notional workload and the equivalence across types of assessment is standardised. The module pass mark for undergraduate courses is 40%. The module pass mark for postgraduate courses is 50%.
Calculation of the Final Award
The class of Honours awarded in Bachelor’s degrees is usually determined by calculation of an aggregate mark based on performance across the modules at Levels 5 and 6, (which correspond to the second and third year of full-time attendance).
Level 6 modules contribute 70% of the aggregate mark and Level 5 contributes 30% to the calculation of the class of the award. Classification of integrated Master’s degrees with Honours include a Level 7 component. The calculation in this case is: 50% Level 7, 30% Level 6, 20% Level 5. At least half the Level 5 modules must be studied at the University for Level 5 to be included in the calculation of the class.
All other qualifications have an overall grade determined by results in modules from the final level of study.
In Masters degrees of more than 200 credit points the final 120 points usually determine the overall grading.
Figures from the academic year .
Academic Profile
The University employs over 1,000 suitably qualified and experienced academic staff - 60% have PhDs in their subject field and many have professional body recognition.
Courses are taught by staff who are Professors (19%), Readers, Senior Lecturers (22%) or Lecturers (57%).
We require most academic staff to be qualified to teach in higher education: 82% hold either Postgraduate Certificates in Higher Education Practice or higher. Most academic and learning support staff (85%) are recognised as fellows of the Higher Education Academy (HEA) by Advance HE - the university sector professional body for teaching and learning. Many academic and technical staff hold other professional body designations related to their subject or scholarly practice.
The profiles of many academic staff can be found on the University’s departmental websites and give a detailed insight into the range of staffing and expertise. The precise staffing for a course will depend on the department(s) involved and the availability and management of staff. This is subject to change annually and is confirmed in the timetable issued at the start of the course.
Occasionally, teaching may be supplemented by suitably qualified part-time staff (usually qualified researchers) and specialist guest lecturers. In these cases, all staff are inducted, mostly through our staff development programme ‘First Steps to Teaching’. In some cases, usually for provision in one of our out-centres, Recognised University Teachers are involved, supported by the University in suitable professional development for teaching.
Figures from the academic year .
Modules
Here is a guide to the subjects studied on this course.
Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand. Please contact the course team for the most up-to-date module list.
Year one
Exploration and Enquiry
Year: 1
Status: C
This module provides students with the necessary critical, practical and intellectual frameworks to initiate, evaluate, negotiate and develop a sustainable creative practice within their respective field. The module combines presentations from professionals and researchers that provide a forum for peer discussion and debate.
It focuses on the development of self-directed practice-led research and the establishment of a sustainable creative and critical engagement. Advanced digital and analogue skills, technologies and processes will be introduced. Students will audit their own skills and their project needs and resource implications. The module offers students the opportunity to acquire new skills and knowledge and to consider initiating interdisciplinary or strategic partnerships.
Design Thinking
Year: 1
Status: C
This module enables students to develop an understanding of the user needs and challenging the existing through independent, innovative and disruptive thinking. Students will observe and develop empathy with the target user. This module will enable students in the process of questioning: questioning the problem, questioning the assumptions, and questioning the implications, allowing deeper investigation and critical evaluation of knowledge and understanding of the wider theoretical development of design as a discipline.
Specialist Skills Development
Year: 1
Status: C
This module expands students' knowledge of user experience, design thinking, and service design, providing creative direction and support for their emerging practice. It covers topics such as narrative construction, emerging digital themes, globalisation, localisation, and aesthetics.
With a focus on theory and practical applications, students develop strategies and research methods for problem-solving, opportunity identification, innovation framing, prototyping, and testing. The module includes a concentrated period of practical research and peer critique, challenging students to explore contemporary issues and design solutions for social impact. It also prepares students to produce a practice-led and critically sound project proposal that generates the foundation for their Master's Projects.
Master’s Project
Year: 1
Status: C
This module provides a period of sustained self-motivated and practice-led creative engagement. It brings to a resolution a body of work relevant to the area of focus for the student's Masters programme, whether interaction design, service design, or design thinking. The module realises key skills and knowledge concerning the management, documentation, evaluation and dissemination of the creative and practice-led research process in relation to these domains. Finally, it also facilitates a sustained independent period of enquiry within a clearly determined creative body of practice, underpinned by exploration of a range of critical and contextual frameworks evidence in a final, Masters report.
Design Futures
Status: O
Year: 1
This module is optional
This module aims to equip students with the skills and knowledge necessary to navigate the rapidly changing landscape of design in the 21st century. From artificial intelligence and machine learning to sustainability concerns, designers face numerous and complex challenges. Through lectures, workshops, and practical projects, students will learn about the latest developments in AI and other emerging technologies and how to apply them in the context of UX and service design. The module will also explore the ethical and social implications of these technologies, encouraging students to think critically about the role of design in shaping our future. By combining cutting-edge technology with a deep understanding of social and ethical implications, students will be equipped to create sustainable, ethical, and socially responsible products and services that make a positive impact on the world.
Creative Entrepreneurship
Status: O
Year: 1
This module is optional
This module aims to provide students with an understanding of the role business plays within the creative industries. By focusing on developing students' entrepreneurship awareness it seeks to ensure that they are equipped with the skills needed to establish sustainable creative practices.
Standard Entry Conditions
We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.
Entry Requirements
Applicants must hold a degree (with at least 2ii Honours standard) or equivalent or demonstrate their ability to undertake the course through the accreditation of prior learning.
The course interlinks the domains of User Experience Design, Service Design and Design Thinking. Students first explore aspects of each before selecting a personal focus during Semester 2.
The specific requirements for admission are detailed below:
- Applicants should normally hold a good honours degree in design practice or cognate subject from a University of the United Kingdom or the Republic of Ireland, from the Council of National Academic Awards, the Higher Education and Training Awards Council or from an institution of another country which is recognised as being of an equivalent standard.
- Applications are welcomed from diverse backgrounds however, where there is a discipline shift the applicant must represent a coherent rationale for this shift and evidence prerequisite understanding and skills/experience (see below).
- Interview by portfolio and proposal. Portfolios must be digital but multiple file types are acceptable (e.g., .pdfs, .docx, .pptx, .jpegs, etc.). Portfolios may also take a variety of forms. For example, if applicants come from a non-design background (e.g., the social sciences), they may use the portfolio to demonstrate research competencies or outline a series of possible projects.
The programme is devised specifically to support continuing lifelong learning for professions in a rapidly changing field. Therefore APL (Accreditation for Prior Learning) will be considered as evidence of exceptional ability appropriate to recruitment to the programme. Applications from professionals with extensive professional, industrial and/or commercial experience but lacking recent or higher-level academic qualifications will be encouraged. APL (Advanced Prior Learning) will be considered as evidence of exceptional ability appropriate to the course.
English Language Requirements
English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.
Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.
Exemptions and Transferability
Exemptions will be considered on an individual basis.
Careers & Opportunities
Graduates have an increasingly wide array of career options available, including User Experience Designer, User Experience Researcher, User Experience Design Researcher, Service Designer, Design Researcher, Digital Product Designer, Interaction Designer, and Strategic Designer.
In addition to working for design consultancies, graduates can find themselves working in a wide range of sectors including, financial technology, cybersecurity, healthcare, and public and private services.
Our course includes industry collaborations allowing regular access to local and international practitioners and design leaders. Visiting professionals have included designers and researchers from BBC, Google, Deloitte Digital, IDEO, Kainos, and many more.
Fees and Funding
- 10% Alumni Discount
Are you a graduate of Ulster University? Did you know you could be eligible for a 10% fees discount.
- Tuition Fee Loans Available
Students domiciled in Northern Ireland, Republic of Ireland and UK students can apply to Student Finance NI for a Tuition Fee loan of up to £6,500 (subject to eligibility).
Northern Ireland, Republic of Ireland and EU Settlement Status Fees
£7,240.00
International Fees
£17,810.00
Annual Increase Disclaimer
Important Notice: Annual Fees Increase
Fees illustrated are based on academic year 25/26 entry and are subject to an annual increase.
If your study continues into future academic years your fees are subject to an annual increase. Please take this into consideration when you estimate your total fees for a degree.
Additional mandatory costs are highlighted where they are known in advance. There are other costs associated with university study.
Visit our Fees pages for full details of fees.
Correct at the time of publishing. Terms and conditions apply.
Scholarships, Awards and Prizes
Our students and graduates have been the recipients of many national and international awards and prizes.
Information on International Scholarships can be found at:
postgraduate-scholarship
Information on postgraduate fees, loans and awards ,including [alumni discounts] can be found at:
View Available Scholarships
See if you can access financial or other forms of support, including mentorship to excel in your studies.
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Additional Mandatory Costs
Students purchase materials for their own coursework. Field trips may incur additional costs.
It is important to remember that costs associated with accommodation, travel (including car parking charges) and normal living will need to be covered in addition to tuition fees.
Where a course has additional mandatory expenses (in addition to tuition fees) we make every effort to highlight them above. We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals, as well as first-class facilities and IT equipment. Computer suites and free Wi-Fi are also available on each of the campuses.
There are additional fees for graduation ceremonies, examination resits, and library fines.
Students choosing a period of paid work placement or study abroad as a part of their course should be aware that there may be additional travel and living costs, as well as tuition fees.
See the tuition fees on our student guide for most up-to-date costs.
It is important to remember that costs associated with accommodation, travel (including car parking charges) and normal living will need to be covered in addition to tuition fees.
Where a course has additional mandatory expenses (in addition to tuition fees) we make every effort to highlight them above. We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals, as well as first-class facilities and IT equipment. Computer suites and free Wi-Fi are also available on each of the campuses.
There are additional fees for graduation ceremonies, examination resits and library fines.
Students choosing a period of paid work placement or study abroad as a part of their course should be aware that there may be additional travel and living costs, as well as tuition fees.
See the tuition fees on our student guide for most up to date costs.
Testimonials
"The User Experience and Service Design course at Ulster was the best decision I have made regarding my education. With real-world, practical experience, along with multiple opportunities for collaboration with industry professionals, I was able to step into the world of UX with a rounded and developed understanding of the industry. The lecturers within the course combined an understanding of previous education from multiple backgrounds with an introduction to new principles and industry standards, meaning regardless of your background, this course would benefit you.
Being able to take the skills from the course and apply them to my work has allowed me to secure a UX job within six months of graduating. Continuous development enables students to excel in fields like UX and service design by providing a comprehensive understanding of current industry standards and practices. This, along with the social connections created in the course with other students, lecturers, and companies, creates a priceless experience that I would recommend to anyone interested in UX, UI, and service design."
—Megan McCorry, UX Content Designer, Rapid7
"I have truly enjoyed my experience studying the UX and Service Design course at Ulster University. The program's emphasis on project-based learning has allowed me to gain valuable practical skills and immediately apply the knowledge acquired in real-world scenarios all while fostering a sense of ownership, leadership and collaboration working in teams.
I have also been genuinely impressed by the unwavering support and accessibility of tutors and professors. Their eagerness to assist students with any challenges or inquiries is truly commendable and plays a vital role in personal and academic growth. Overall, the program has been truly enlightening, and I am grateful for the invaluable experience."
—Rachael Aluko, 2023 graduate
“The course provided an excellent introduction to UX and Service Design. The emphasis on getting real-world experience by working with real companies and the briefs they provided are fantastic. Also having companies come in and talk about the work they do is really important and sets students up to make connections and find jobs.”
—Diana Hiebert, UX Designer, Inclutech
“Having enjoyed working with the University's Interaction Design programme, we were excited to hear about the MA in UX and Service Design. At Big Motive we recognise the significant value this course can play in providing the talent pool needed to improve the vital systems and services that a thriving society depends on. We jumped at the chance to lead a live project and were blown away by the student's ability to apply their learning and experience to a complex service challenge in the public health space. We were thrilled with the creativity, thinking and output from the student teams and look forward to supporting the programme again next year."
—Damian Cranney, CEO, Big Motive
