Program Overview

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Marketing and Events Management (with Foundation Year)

Overview

The BA Marketing and Events Management with a Foundation Year is a practical course that delivers a blend of marketing know-how and events expertise. Students will study the principles and practices of marketing and learn to manage events from festivals to conferences, collaborating with coursemates to put on markets, film nights, and music events.

Course Details

Course Structure

The course structure includes:

• Foundation Year: Building confidence and essential academic skills
• Year 1: Developing a thorough framework in marketing and events management
• Year 2: Learning how to plan and deliver a sustainable event, expanding digital marketing and communications skills
• Optional Placement Year: Gaining commercial and practical experience
• Final Year: Developing, implementing, and evaluating a marketing strategy, and choosing a dissertation focus on marketing or events

Learning and Teaching

The approach to teaching and learning blends critical enquiry with practical insight, including:

• Practical event experience
• Live projects
• Practitioner involvement in the delivery and assessment of the modules
• Industry professionals giving guest lectures and input into assessment task design

Assessment

Assessment tasks take a variety of forms, including:

• Case studies
• Essays
• Reports
• Practical projects
• Presentations
• Examinations

Study Modules

Foundation Year

• Compulsory modules:
  • University Study Skills
  • Culture and Communication
  • Business Fundamentals
  • Critical Thinking and Problem Solving
  • Extended Research Essay
  • Economics for Business
• Optional modules:
  • Development Studies
  • Ideas and Ideologies
  • Global Issues
  • English Law
  • Tourism and Hospitality
  • Maths and Statistics for University Study

Year 1

• Compulsory modules:
  • Marketing in a Digital World
  • Building Professional and Academic Skills for Success
  • Sustainable and Ethical Marketing
  • Developing and Planning Experiences
  • Delivering Experiences of Tourism, Hospitality and Events
  • Accounting and Financial Information
  • The Experience Economy

Year 2

• Compulsory modules:
  • Managing The Sustainable Event Project
  • Integrated Marketing Communications
  • Marketing and Digital Transformations
  • Professional Skills and Preparing for Employability
  • Digital Marketing
  • Methods of Research in Tourism, Hospitality and Events
  • Placement Search and Preparation

Optional Placement Year

• Supervised Work Experience

Final Year

• Compulsory modules:
  • Research Project of Tourism, Hospitality and Events
  • Strategic Marketing Management
  • Professional Practice in Events Management
  • Events Industry Insights
• Optional modules:
  • Environmentally Sustainable Business
  • Managing the Customer Experience
  • Dissertation in Business and Marketing Management or Events Management
  • Independent Study
  • International Marketing
  • Marketing Analytics

Careers

The BA Marketing & Events Management can open the door to a dynamic career in events, tourism and hospitality or in marketing for any industry. Graduates have gone on to work at top businesses in the events space, including Yellow Fish, The Royal Opera House, Aspect Communications, and The Etiquette Group.

Entry Requirements

• Standard offer: UCAS Tariff Points: 48, A Level: DD, IB Points: 24, BTEC: PPP or MP
• Further offer details: Applications are also welcomed for consideration from applicants with European qualifications, international qualifications, or recognised foundation courses.

English Language Requirements

• Please see the University's standard English language requirements.

Tuition Fees

• 2025/26: Home (UK) full-time: £5,760 (Foundation); £9,535 (Degree), Home (UK) part-time: £720 per single module (Foundation); £1,190 per single module (Degree), International full-time: £17,100
• 2026/27: Home (UK) full-time: £5,760 (Foundation); £9,535 (Degree), Home (UK) part-time: £720 per single module (Foundation); £1,190 per single module (Degree), International full-time: £19,700

Funding Your Studies

• Oxford Brookes Bursary for Continuing Students
• Undergraduate maintenance loans for part-time UK students
• Undergraduate maintenance loans for full-time UK students
• Undergraduate tuition fee loans for UK students
• Oxford Brookes Bursary for New Students

Additional Costs

• It's your responsibility to cover print/binding costs where coursework submission is required.
• You may choose to purchase books to support your studies.
• Accommodation fees in Brookes Letting (most do not include bills)
• Accommodation fees in university halls (bills included, excluding laundry costs)
• Graduation costs include tickets, gowning, and photography. Gowns are not compulsory but typically students do hire robes, starting at £41.
• Students are responsible for their own travel to and from university for classes.