Program Overview

International Hospitality and Tourism Management (with Foundation Year)

Overview

The BSc International Hospitality and Tourism Management with a Foundation Year is designed to meet the challenges faced by global hospitality and tourism businesses and discuss the impact of the digital world on the sector.

Course Details

Course Structure

The course structure includes a foundation year, followed by three years of undergraduate study. The foundation year provides an introduction to business studies, including core areas and concepts associated with the study of business. The undergraduate years focus on hospitality operation management, destination product development, and digital marketing for hospitality and tourism from a global perspective.

Learning and Teaching

The course has a vocational focus, incorporating live projects and practitioner involvement in the delivery and assessment of the modules. Students will be taught through a mix of academic and practitioner input, with assessment tasks taking a variety of forms, including individual and group assignments, case studies, essays, reports, presentations, and participation in product design.

Assessment

Assessment tasks for students take a variety of forms, reflecting varied learning styles, the programme's learning outcomes, and the demands of an enquiry-based learning approach. These include individual and group assignments, case studies, essays, reports, presentations, participation in product design, and time-restricted assessments.

Study Modules

Foundation Year

• University Study Skills: Introduction to the institutional culture, practices, norms, and expectations of British higher education.
• Culture and Communication: Study of the basic concepts, theories, and importance of culture and communication in a globalised world.
• Business Fundamentals: Exploration of business studies, including core areas and concepts associated with the study of business.
• Critical Thinking and Problem Solving: Introduction to the transferable skills and techniques used in environmentally and socially critical thinking.
• Extended Research Essay: Plan, research, and submit an original paper on an interdisciplinary topic.
• Economics for Business: Learn the basic principles of economic analysis and how to apply them to real-world situations facing businesses and consumers.

Year 1

• Building Professional and Academic Skills for Success: Development of effective personal and professional skills for academic study and professional careers in the tourism, hospitality, and events industries.
• The Experience Economy: Introduction to the Experience Economy via a set of in-depth case studies, focusing on specific places.
• Developing and Planning Experiences of Tourism, Hospitality and Events: Introduction to the theoretical and contextual aspects of developing and planning memorable experiences.
• Management in International Tourism, Hospitality and Events: Introduction to key techniques in management, marketing, and finance, with a specific focus on the business realities in tourism, hospitality, and events.
• Global Industry Contexts in Tourism, Hospitality and Events: Comprehensive overview of the composition, scale, and scope of the industry.

Year 2

• Managing People in Hospitality, Tourism and Events: Analysis of the characteristics of managing people in Tourism, Hospitality, and Events labour markets.
• Marketing and Digital Transformations: Introduction to the core principles of marketing within the current digital environment.
• Methods of Research in Tourism, Hospitality and Events: Development of critical research methods that can be used in the industry to provide the foundations for evidence-based decision-making.
• Professional Skills and Preparing for Employability: Reflection on experiences and increase self-awareness about the skills needed to gain employment in the tourism, hospitality, and events management sector.
• Revenue Management and Financial Essentials: Examination of revenue management, including price determination, demand forecasting, customer value perception, inventory control, and channel distribution management.

Optional Placement Year

• Supervised Work Experience: Undertake a placement in a hospitality, tourism, and events organisation to gain experience and develop competencies required by graduate employers.
• Full Year International Study Abroad: Study Business topics abroad to experience a different national, educational, and business culture.

Final Year

• Leadership and Professional Development in Tourism and Hospitality: Development of reflective skills and reassessment of personal ability to effectively manage a diverse range of relationships.
• Research Project of Tourism, Hospitality and Events: Conduct sustained, self-directed, independent work through an in-depth study of a hospitality or tourism-related topic.
• Tourism Impact Analysis: Study of the range of nature and type of impacts associated with tourism and tourists on the environment, economy, and society.

Careers

The hospitality and tourism industry is booming, but there's a lack of professionals with the right skills. Graduates can secure roles in operations management, visitor experience management, hotel management, events management, and food and beverage management.

Entry Requirements

• Standard Offer: UCAS Tariff Points: 48, A Level: DD, IB Points: 24, BTEC: PPP or MP
• Specific Entry Requirements: GCSE: Mathematics and English (grade 4 or above), or equivalent qualifications

Tuition Fees

• 2025/26: Home (UK) full-time: £5,760 (Foundation); £9,535 (Degree), Home (UK) part-time: £720 per single module (Foundation); £1,190 per single module (Degree), International full-time: £17,100
• 2026/27: Home (UK) full-time: £5,760 (Foundation); £9,535 (Degree), Home (UK) part-time: £720 per single module (Foundation); £1,190 per single module (Degree), International full-time: £17,600

Funding Your Studies

• Financial Support and Scholarships: Oxford Brookes Bursary for Continuing Students, Undergraduate maintenance loans for part-time UK students, Undergraduate maintenance loans for full-time UK students, Undergraduate tuition fee loans for UK students, Oxford Brookes Bursary for New Students