Program Overview

Business Analytics Major: Bachelor’s Degree in Business (BSBA)

At a Glance

• Offered as: Major & Minor
• Format: On Campus
• College/School: School of Business
• Campus Location: Chester, PA

Program Overview

The Business Analytics major at Widener University is designed to provide students with the cutting-edge data science skills necessary to integrate technology with business. The program is offered as a major and minor, and is available on campus in Chester, PA.

Career Outcomes

• Operations research analyst
• Business analyst
• System support technologist
• Project manager

Why Widener?

• Explore innovative facilities and resources, including the NextGen/SAP Lab and the Finance Lab
• Expand your network and engage on campus through professional organizations and living learning communities
• Experience mentorship and support from day one, including a Personal Student Success Team and faculty mentors
• Learn from industry experts through the Executives in Residence program

Admissions & Aid

• How to Apply as a First-Year Student: Complete the Widener Application or the Common Application, and submit official high school transcript and either an admissions essay or SAT/ACT scores
• When to Apply: Rolling basis, with key dates including October 1 (FAFSA opens) and November 1 (Early Action deadline)
• What to Expect After Applying: Admissions decision, merit-based scholarship awards, and financial aid offers

Financial Aid

• Nearly 100% of undergraduate students receive financial aid
• Scholarships start at $100,000 over 4 years
• 4+1 students save time and tuition by pursuing a master's degree
• Earn an income with a paid co-op and still graduate on-time

Program Options

• Curriculum & Coursework Requirements: Develop a strong understanding of both business strategy and information technology
• Foundations & Transformations: Complete a general education curriculum that supports exploration and skill development
• Accelerated Master’s 4+1 Program: Prepare for rapid career growth by completing two degrees in five years
• Paid Co-ops & Internships: Gain real-world work experience and connections
• SAS Joint Certificate: Earn a highly-respected certificate in advanced analytics
• SAP Student Recognition Award: Signal to employers that you have analytical skills and SAP software knowledge
• Business Honors Program: Enrich your business education with advanced honors courses and research opportunities

Pair Your Business Analytics Major with a Minor or Certificate

• Marketing Minor: Dive deep into consumer data and develop informed pricing plans
• Computer Information Systems Minor: Deepen your knowledge of computer science and management information systems
• Computer Forensics Minor: Combine business know-how with coding, criminal justice, and ethics courses

Career Outlook & Outcomes

• Recent Employers: Boeing, EquiFit, Global Tax Management, Capital One, JP Morgan
• Industry Growth: 15% growth in computer and information technology jobs by 2031
• Avg. Salary: $97,430 per year (2021 median annual wage for computer and information technology occupations)

Student Stories

• Evan Davis, Class of 2021: "Widener gives me access to so many great opportunities I wouldn't have had elsewhere."
• Ryan Raiker, Class of 2016 and Class of 2017: "Widener's pillar of leadership emboldens me."

Faculty

• Tongyang Yang, Assistant Professor: "Studying business will help you develop effective and essential decision-making skills."
• Cassandra R. Henson, Assistant Professor: "Imagine having a versatile toolkit of business skills that can open doors in any industry."