Program Overview

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International Marketing

Overview

The International Marketing concentration on the International Business master’s program prepares students for a successful, international career in the field of marketing. Students receive in-depth teaching on market research, communication, and sales, exploring the challenges posed by globalized markets and the digital world.

Course Content

The program covers a wide range of essential topics for commercial success in any company, including:

• Strategic marketing
• Operational marketing
• Marketing controlling
• Market research

Admission Requirements

• Academic requirements: Bachelor’s degree (180 ECTS or over) in a business-related subject
• Linguistic requirements: English proficiency test (TOEFL, IELTS, ELS, Duolingo, or Pearson PTE Academic)

Program Structure

The program consists of three semesters:

• Semester 1: International Business modules, concentration modules, and executive skills
• Semester 2: Concentration modules, electives, and executive skills
• Semester 3: Semester abroad and master’s thesis

Career Opportunities

Graduates can work in various areas of marketing, such as product management and campaign management, in international locations.

Other Master’s Programs

• Innovation and Entrepreneurship
• International Marketing and Brand Management
• Sports Business and Communication

Program Details

• Degree: Master of Arts, 90 ECTS
• Duration: Three semesters
• Place of study: Munich
• Fees: 8,580 EUR per semester
• Recognition: State-recognized and certified

Semester 1

• International Business modules:
  • International Business and Management
  • International Focus
  • Languages (optional)
• Concentration modules:
  • International Entrepreneurship
  • Innovation and Digital Business
  • International Family Firms
  • Foundations of Sustainable Business
• Executive skills:
  • Communication in International Business
  • MBS Engagement

Semester 2

• Concentration modules:
  • Corporate Finance
  • International Marketing
  • International Entrepreneurship
  • Innovation and Digital Business
  • International Family Firms
  • Foundations of Sustainable Business
• Electives:
  • Independent Research Project
  • Success Factor Happiness
  • Management Consulting
  • Consolidated Financial Statements
  • Communication Management
  • Applied Game Theory
  • Process and Logistics Management
  • International Economic Relations
• Executive skills:
  • Responsible Leadership in a Global Context
  • MBS Engagement

Semester 3

• Semester abroad: Study at one of the numerous international partner universities of MBS
• Master’s thesis: Write a thesis on a self-chosen research topic in consultation with a faculty mentor

Career Opportunities

• Campaign Manager
• Product Manager

FAQs

• What does the International Marketing course cover?
• Where can I study marketing?
• Is this course right for me?

Contact

• Student Advisor, Master’s Programs Uttamdeep Kaur, B.A.
• Elsenheimerstraße 61, 80687 Munich Germany
• +49(0)-0

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Page Title

• International Marketing