Program Overview
Certificate in GIS for Management
The GIS for Management certificate equips professionals to use GIS and location analytics to understand customer behavior, optimize operations, and predict business trends, supporting strategic decisions and sustainable growth.
Program Types
- Certificate
Mode of Study
- Online
School / College
- School of Business and Society
GIS and location analytics are increasingly important for providing intelligence about customer behavior, operations, distribution/logistics, sales, and many other critical business areas. The GIS for Management certificate program will prepare you to analyze and predict business patterns and trends using GIS to help organizations spatially analyze complex markets, enhance customer experience, and ensure sustainable business growth.
With a curriculum that blends knowledge of business, strategy, management, leadership, globalization, and analytics with hands-on GIS skills, you will learn the value of collecting, visualizing, interpreting, and analyzing complex location data to aid organizational decision-making, identify new revenue streams, and achieve competitive advantage.
This certificate program will accelerate your professional development and career growth, positioning you to take on managerial and leadership roles, such as Director of Geospatial Intelligence, Director of Enterprise GIS, and Manager of Geospatial Analytics. In addition, credits earned from the GIS for Management certificate count towards our stackable Master of Business Administration (MBA) program, should you choose to pursue a master's degree.
Classes you'll take
GISB 691: Introduction to Location Analytics and Marketing (4)
Students are introduced to the fundamentals of location analytics, including location value and spatial maturity and growth across business functions. Moving from fundamentals, the course focuses on the domain of marketing with focus on marketing applications of GIS and location analytics to enhance customer value by understanding, examining, and predicting the needs and preferences of the modern customer. Topics include environmental scanning, market segmentation, target marketing and promotions, and development of an integrated marketing plan using GIS as an analytic tool.
GISB 692: Spatial Analysis of Global Business (4)
This course offers an analysis of location value and value chains as they relate to contemporary business operations, modern production networks, and supply chains in a complex, global environment. Emphasis is on employing GIS for spatial analysis of country characteristics to gain important insights to global production and sales decisions, as businesses increasingly focus on international markets. Topics include GIS analysis of international trade and foreign direct investments, spatial assessment of global industry sectors, management of global supply chains and logistics using GIS, spatial analysis of global human resources, and financial forces influencing international business.
GISB 694: Location Analytics and Decision-Making (4)
This course focuses on decision-making spanning various stages of the location value chain in businesses employing GIS and location analytics. Emphasis is on illustrations of the process by which GIS and location analytics projects and business applications are planned, developed, and implemented. Topics include location analytics and spatial enablement in the enterprise, spatial decision support, location analytics to examine big data, social media, internet of things, mobile technologies and their spatial components, and costs, benefits, risks, and ethical implications of spatial projects and applications.
Graduate application deadlines
- Upcoming: Fall 2025. Students are encouraged to apply by June 1 (for Fall) in order to ensure a smooth enrollment experience.
University of Redlands
Overview:
The University of Redlands is a private university located in Redlands, California. It offers a range of undergraduate and graduate programs across various disciplines, including arts and sciences, business, education, and theology. The university is known for its commitment to academic excellence, personalized education, and fostering a close-knit community.
Services Offered:
The university provides a variety of services to its students, including:
Academic Calendar:
Access to the academic calendar for important dates and deadlines.Bookstore:
A bookstore for purchasing textbooks and other academic materials.Campus Map:
An interactive map of the campus for navigation.Employment:
Resources for students seeking on-campus or off-campus employment.MyRedlands:
A portal for accessing student information, grades, and other resources.New Student Experience:
Programs and support for new students transitioning to university life.Residence Life and Housing:
Options for on-campus housing and residence life services.Student Life and Campus Experience:
Students at the University of Redlands can expect a vibrant and engaging campus experience. The university fosters a close-knit community where students can connect with peers and faculty. Students have access to a variety of clubs, organizations, and activities, including:
Athletics:
Participation in NCAA Division III athletics.Community Service:
Opportunities for community engagement and service learning.Student Organizations:
A wide range of student clubs and organizations catering to diverse interests.Social Events:
Regular social events and activities organized by the university and student groups.Key Reasons to Study There:
Academic Excellence:
The university is recognized for its high-quality academic programs and dedicated faculty.Personalized Education:
The university emphasizes personalized learning and provides individual attention to students.Community Focus:
The university fosters a strong sense of community and belonging among students, faculty, and staff.Affordability:
The university offers financial aid and scholarships to make education accessible to a diverse student body.Career Outcomes:
The university prepares students for successful careers and lifelong learning.Academic Programs:
The University of Redlands offers a wide range of academic programs, including:
