Program Overview

Sports Media, B.A.

College of Information and Communications

Become a specialist in the creation and production of sports media content, one of the fastest growing fields within mass communications.

Combine interests in sports and communications as you become familiar with the many roles that fall into the sports media category. Gain the theoretical and technical skills required for the production, editing and presentation of visual, print or other media content.

Program Highlights

• Live Your Passion Learn principles and train for specialization in the production of sports media content.
• Develop a Voice Find and prepare for your niche in this fast-growing sector of mass communications.
• Extensive Network Join many CIC alumni who are working professionals in sports media.
• Experienced Faculty Learn from digital media and journalism pros who have been part of everything from the Super Bowl and Stanley Cup to the Associated Press.

What You’ll Study

The major presents both the theoretical and hands-on skills training required to produce sports media content for varied platforms. Students enjoy classes such as Sports Announcing, Live Television Sports Production, and SEC Football and the Sports Media. The program offers great access to photo and video equipment for creating sports content.

Building Skills

Gain the professional and personal intelligence it takes to have a successful career.

• Communication Exchanging information and ideas through speaking, writing or other means of expression
• Content Creation Generating ideas for and producing content to meet strategic goals and reach targeted audiences
• Writing Creating professional written content for inclusion in scholarly journal articles, books and reports
• Interpersonal Skills Communicating and interacting effectively in a variety of social and professional situations
• Video Production Planning, shooting and editing video content to convey a message or tell a story effectively
• Collaboration Working with others to achieve a common goal or objective

Using your degree

Make your college experience the foundation for a successful future.

Potential Careers

• Sports Broadcast Announcer
• Television Technical Director
• Sports Photographer
• Team-Based Communications Specialist
• Sports Journalist
• Commentary/Analyst

Workplace Settings

• Professional Sports Teams
• Broadcast Networks
• Sports Magazines
• Local Television Stations
• Athletic Associations

Advanced Degrees

Advance your career or options with post-graduate education.

• Master's
  • Data and Communication, M.S. College of Information and Communications
  • Journalism and Mass Communications, M.M.C. College of Information and Communications

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