Program Overview

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BSc (Hons) Marketing with Digital (with Foundation Year)

Overview

Marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment, and there is an increasing need for graduates in this area to have an in depth understanding of the role of digital marketing, data analytics and targeting. Our integrated Marketing with Advertising and Digital Communications degree has been designed to fit the study of marketing firmly into a social science context and to prepare students for work in a dynamic, data-driven, and increasingly online world.

The degree starts off with an introductory year into marketing and the digital world, which will equip students with the foundational knowledge they need to explore the discipline in-depth in subsequent years.

Why Marketing at LSBU?

• Recent graduates have secured placements and roles at the following companies- InterEx Group, CABI, BOCCHI and Tropenao Media Group. Roles include Commercial Manager, Senior Digital Marketing Executive and Digital Marketer.
• 96% of students on this course think that staff are good at explaining things (National Student Survey, 2024.)
• Highly commended for Outstanding Support for Students (Times Higher Education Awards, 2024.)
• As part of the course, you’ll have the opportunity to gain work experience in a consultancy role with a British-based company.
• Professional accreditation – the course is accredited by the Chartered Institute of Marketing.
• We support entrepreneurs – you can develop a ready-to-fund business plan or undertake consultancy as a final year marketing project.
• Our graduates are currently working at major companies, including InterEx Group, WeAreWaterloo, BOCCHI and CABI.

Mode | Duration | Start date | Application code | Application method

• Mode: Full-time
• Duration: 4 year
• Start date: September
• Application code: N50F
• Application method: UCAS

Course Accreditations

• CIM

Location

• Southwark Campus

London South Bank University student union is located at 103 Borough Rd, London SE1 0AA.

If you are visiting our Southwark Campus, you may wish to use our downloadable campus map (PNG File 466 KB). For information on accessibility, see our DisabledGo access guides. See our location page for more details.

Entry Level Requirements

• A Level DD or:
• BTEC National Diploma MPP or:
• Access to HE qualifications with Pass or:
• Equivalent Level 3 qualifications worth 64 UCAS points.
• Applicants must hold 5 GCSEs A-C including English and Maths, or equivalent (reformed GCSEs grade 4 or above).
• We welcome equivalent qualifications from around the world.

International Qualifications

We welcome equivalent qualifications from around the world.

English language qualifications for international students: IELTS score of 6.0 or Cambridge Proficiency or Advanced Grade C.

Advanced entry

If you have already completed some studies at another university, we may be able to consider you for advanced entry. Please see our advanced entry page for more information.

Fees

Full-time

• UK fee: £9535
• International fee: £16500

Tuition fees are subject to annual inflationary increases. Find out more about tuition fees for Undergraduate or Postgraduate courses.

Scholarships

We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on our scholarships page.

International students

The course is not currently open to international students.

International (non Home) applicants should follow our international how to apply guide.

Accommodation

Once we have made you an offer, you can apply for accommodation. You can rent from LSBU and you’ll deal directly with the university, not third party providers. That means we can guarantee you options to suit all budgets, with clear tenancy agreements and all-inclusive rents that include insurance for your personal belongings, internet access in each bedroom and on-site laundry facilities.

Or, if you’d rather rent privately, we can give you a list of landlords – just ask our Accommodation Service.

Read more about applying for accommodation at LSBU.

Finance

You don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as an undergraduate student.

Careers

Our integrated foundation year provides you with a solid foundation in academic skills and business-related disciplines; instilling knowledge and practical skills that will prepare you for an LSBU Business School degree which can add value to any company or organisation. You will specifically develop practical and research skills in the Problem Solving for Business module but all modules will require you to engage in practical tasks which will enhance your employability.

LSBU Business School is an esteemed member institution of the Business Graduates Association (BGA), an international membership and quality assurance body of world-leading and high-potential Business Schools who share a commitment for responsible management practices and lifelong learning, and are looking to provide positive impact on their students, communities, and the economy as a whole. BGA is the sister brand to the Association of MBAs (AMBA), the world's impartial authority on postgraduate management education.

As a BGA member institution, students of LSBU Business School are able to access BGA's individual membership, which offers a range of tools and resources designed to support the professional and personal development of business students and graduates, free of charge. This includes CV building services, a job search function, skill assessments, thought-leadership, partner discounts and much more.

Teaching and Assessment

The academic team is made up of a range of lecturers from research, industry and charity backgrounds with subject specialisms in Economics, Enterprise, Management Information Systems, Marketing, and Mathematics.

Where possible, guest speakers from business and academia will bring specialisms and real world contextualisation. Interactive seminars and workshops will support the lectures and have a strong focus on small group activities and application of knowledge to business case studies and real life. Examples of activities students will engage with during seminars are: question practice and case study analysis to reinforce and contextualise key lecture topics, debate and discussion. Processes and techniques are demonstrated during lectures and are then developed and applied to questions and exercises during seminars to reinforce learning.

Examples of the range of assessment types are: Business Reports, Case Study Analysis, Closed Book Exam, Multiple choice test, Individual Reflections, Essays, E-poster, Social Media Presence Development, Individual Portfolio, Excel Assignment, Coaching Diary, and Group Presentation.

Personal Tutoring

Personal tutoring and pastoral care will be provided through a dedicated team of personal tutors. As part of the Academic Development, students will meet in groups to discuss and identify their own individual SMART objectives related to the current course of study and career objectives. From this they will then work alongside their Personal Tutor to develop the Personal Development Plan for the coming semester and to be developed in all modules and finalised in the Problem Solving for Business module.

At the end of Semester 1 / beginning of Semester 2 students will meet to review their semester one results and develop their plan. In Semester 2 the personal development will focus on extra curricula opportunities for students to increase student engagement. The division will work closely with support services and societies and the student to ensure opportunities for personal development are supported.

Course Content

Year 1

• Apps and Applications
• Academic Development
• Business Communication and Culture
• Problem-solving for business
• Data-handing for Business and Marketing
• Introduction to Marketing

Year 2

• Principles of Marketing
• Marketing in a Digital World
• Finance and the Economy
• The Discovery Project
• Management and Organisations
• Data for Decision Making

Year 3

• Understanding the Consumer
• Your Marketing Career
• Integrated Contemporary Communications
• Marketing Research and Digital Analysis
• Marketing the Customer Experience

Plus one option from:

• The Digital Economy
• Media Relations
• Fundamentals of Project Management

Year 4

• Global Marketing in the Digital Era
• Managing Products and Brands
• Marketing and Digital Strategy and Planning
• Applied Project

Plus one option from:

• Strategic Marketing Channels
• Social Responsibility and Ethics
• Contemporary Issues in Digital Marketing
• Volunteering

Key Information Set Data

• 79% say staff value students views and opinions about the course
• 83% of students say teaching staff have supported their learning well.
• 89% in work or doing further study 15 months after the course.

For more official course information visit Discover Uni

See course data

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