Program Overview

Start & Launch Your Fashion Brand

Overview

This course is designed to provide students with a comprehensive understanding of the fashion business system and the knowledge required to start and launch a fashion brand.

Course Details

• Starting date: Anytime
• Classes: Gradually unlocked
• Quickest Time Frame for Completion: 4 weeks
• Time available to Complete the Course: 1 Year Time
• Enroll: $550 $197

Course Description

The course covers various aspects of starting and launching a fashion brand, including:

• Explore Yourself: Understanding your strengths, weaknesses, and areas for growth as a leader and entrepreneur.
• Defining your ideas & brand: Creating a step-by-step fundament for your business idea, including market analysis and buyer persona profile.
• Manufacturing: Understanding the manufacturing process, from sourcing materials to post-production steps.
• Plenty ways to make a business work: Exploring different types of business models, including traditional, private label, capsule, upcycle, made-to-order, tech, and influencer models.
• Forms section: Learning about important documentation for your business, such as line, range, and purchase sheets.

Course Benefits

• Video Lectures and Direct Feedback to Improve Your Work: For a maximum learning experience.
• Real fashion business study case examples from industry insiders: To prepare you for the complex fashion industry.
• Bonus templates and worksheets: For an organized start of your business.

Course Outline

1. Course Introduction: Welcome to Milan Fashion Campus
2. Explore Yourself: Explore Yourself
3. Market & Product Analysis: Introduction, What Is Your Idea?, Mission, Vission, Value, Competitor Market Analysis, Study Case - DAI, Target Persona, Buyer Persona, Branding Kit: Visual Brand Kit
4. Manufacturing: Introduction, Production chain - Overview, Tech Pack, Material Sourcing, Manufacture: Types & Time cycle, Prorotype Creation, Bulk Production & Post-Manufacturing
5. Business Brand Models: Overview
6. M1 Traditional Model: Overview, Introduction, Cycle of Collection, Scheduling Season Collections, List of Sale Channels: Long & Short, How to approach stores?! Tips, Multi-channel Retail, Pricing Your Product
7. M2 Private Label Model: Overview, Introduction, Cycle of Collection, Manufacturing, Pricing & Selling, Cashflow
8. M3 Capsule Model: Overview, Introduction, Scheduling Seasonal Collections: Cashflow, Manufacturing, Pricing & Selling, Cashflow
9. M4 Upcycle Model: Overview, Introduction, Scheduling Seasonal Collections: Cashflow, Manufacturing, Pricing & Selling, Cashflow
10. M5 Made-to-order Model: Overview, Introduction, Cashflow: Payments & Re-investments, Manufacturing, Pricing & Selling
11. M6 Tech Model: Overview, Introduction, Scheduling Seasonal Collections: Cashflow, Manufacturing, Pricing & Selling, Cashflow
12. M7 Influencer Model: Overview, Introduction, Scheduling Seasonal Collections: Cashflow, Manufacturing, Pricing & Selling, Cashflow
13. M8 Livestream Shopping Model: Overview, Introduction, Scheduling Seasonal Collections: Cashflow, Manufacturing, Pricing & Selling, Cashflow
14. Form Section: Overview, Cost Sheet, Range Sheet, Line Sheet, Purchase Order, Sales Confirmation, Invoice, Packing List
15. Extra Materials: Business Checklist, Where to find money?, How to get noticed?, How to count ROI?, Why do you need a Business plan?, How to create a Business plan?, Business Plan - Example, Glosssary

Certification

At the end of the course, you will take a final test. If you pass it, you will receive your digital certificate. For an extra cost, we will ship a hard copy directly to your home (DHL express shipping, 50€).

About Milan Fashion Campus

Milan Fashion Campus is a leading institution in the fashion industry, providing students with a comprehensive education in fashion business and design. Our faculty includes industry experts with years of experience in the fashion world.

Founder

Angelo Russica, Founder of MFC, has a rich background in the fashion industry, having worked with top designers and companies such as Giorgio Correggiari, Dolce & Gabbana, and Gianni Versace. He has also worked as a consultant for several fashion companies and has taught at various fashion schools.