Program Overview

Italian Fashion Buying Online Course

Overview

The Italian Fashion Buying Online Course is designed for boutique owners, entrepreneurs, and aspiring fashion buyers. This course provides an introduction to Fashion Buying, focusing on sourcing and purchasing Made in Italy products. Gain insights into market trends, supplier relationships, and navigating the Italian fashion scene. Elevate your expertise, curate standout collections, and make informed decisions in the dynamic world of fashion commerce.

Course Objectives

• Learn about the role of a Fashion Buyer
• Define the perfect target for your business
• Analyze your competitors
• Distinguish the different types of fabrics and materials
• Discover and analyze new trends and styles
• Learn about the major wholesale centers in Italy and the most influential trade fairs
• Visit these fairs or buying offices to experience Italian fashion firsthand

Course Outline

01

Introduction to Fashion Buying

• Who is a Fashion Buyer?

02

Styles And Trend Research

• Style Identification
• Task: Accessories for each style
• How to research for trends
• Task: Trend Research

03

Know Your Target

• How to define your target
• Task: define a target
• Different styles for different ages
• Task: Different styles for different ages

04

The Fashion Industry

• Seasons in the fashion industry
• Trade fairs in Italy
• Fast fashion and where to buy it

Tuition Fee

Enroll $425 $178