Program Overview

Bachelor of Arts in Integrated Strategic Communications

Overview

The Bachelor of Arts in Integrated Strategic Communications is a cutting-edge program that merges the strengths of traditional advertising and public relations curricula, offering a comprehensive education that equips students with skills in copywriting, advertising strategy, media production, crisis communication, and public relations campaigns.

Program Details

• Average Time to Complete Degree: 4 years
• Locations: St. Louis main campus

Curriculum

The program's dynamic curriculum is designed to prepare students as versatile professionals ready to excel in the dynamic global communication and media landscape. Emphasizing digital communications, this program empowers students to become leaders who champion diverse voices and perspectives.

Key Features

• Dynamic Curriculum: Learn from a blend of advertising and public relations disciplines.
• Media Expertise: Gain proficiency in navigating owned, earned, and paid media channels to effectively connect organizations with their audiences.
• Real-World Application: Engage in hands-on projects that mirror industry challenges, ensuring students are prepared to tackle real-world communication scenarios.
• Digital Focus: Stay ahead with courses designed around the latest digital communication trends and technologies.

Career Opportunities

Graduates of the undergraduate Integrated Strategic Communications degree program are exceptionally positioned to join the graduate program to continue developing their skills and improving their marcom techniques. Students who earn an Integrated Strategic Communications degree from Webster become successful professionals and enjoy careers as:

• Art and Creative Directors
• Strategic and Media Planners
• Electronic Advertising Specialists
• Copywriters
• Digital Production and Social Media Coordinators
• Graphic Designers

Salaries for Integrated Strategic Communications Graduates

The salary for strategic communication specialists depends greatly on the chosen path within the field. In general, media and communication professionals earn an average salary of $66,320 — according to the Bureau of Labor Statistics. There are many career options for Integrated Strategic Communications graduates, offering a wide range of salaries. In 2023, marketing research analysts made a median of $74,680 per year, while on the higher end, advertising, promotions, and marketing managers made a median of $156,580 per year.

Other Degrees in Communications and Media

• Media Studies (BA)
• Journalism (BA)
• Sports Communications (BA)