Program Overview

Digital Business Management (Applied) MSc

Overview

This course is designed for those seeking a career in digital business, e-commerce, digital marketing, and business operations. It provides an in-depth knowledge of the global marketplace with a specialist focus on the role of digital business technologies.

Course Details

Core Modules

• Advanced Practice: Real-world experience is essential for standing out in today's competitive job market. This module offers the opportunity to apply academic knowledge in a practical setting, enhancing employability and professional skill set.
• Applied Digital Enterprise: Understand how key technical skills are used to create a digital business presence, covering various topics including e-commerce, buying and selling online, mobile first solutions, user interface and user experience design, digital marketing, branding and advertising, integration with backroom systems, and legal issues associated with global online business.
• Business Project: Develop a piece of work that brings together key elements of learning. Demonstrate knowledge acquired, an understanding of practice, and its application in a professional context.
• Critical Business Inquiry: Gain a deep understanding of real-world organisational challenges and how to develop effective solutions. Become a proficient planner who can execute in-depth research in business and management.
• Global Digital Innovation and Transformation: Explore how information technologies support emerging business models, and how digital opportunities can be strategically transformed into sustainable competitive advantages.
• Reimagining Sustainable Management in Global Markets: Gain a comprehensive understanding of key concepts, strategies, and practices to reimagine responsible management in the global market.

How You Learn

This programme enables you to develop a comprehensive knowledge and understanding of international management and broad digital business themes as well as a range of practical, professional, and key transferable skills.

• Interactive classroom sessions deliver relevant subject knowledge and allow you to explore and apply theory to real examples.
• You engage in group work, class debate, employer projects, case studies analysis, and research.
• The dissertation requires the use of a range of cognitive and intellectual skills, and you need to demonstrate the ability to produce a substantial piece of self-directed work.

How You Are Assessed

The assessment strategy has been designed to assess your subject-specific knowledge, cognitive and intellectual skills, and transferable skills applicable to the workplace.

• The assessments include assignments, business reports, case studies, presentations, a research proposal, and literature review, and the production of a dissertation.
• The assessments may include individual or group essays or reports.

Entry Requirements

The normal entry requirement is one of the following:

• An honours degree (at least a 2:2)
• A post-experience or professional qualification
• Equivalent qualifications (including international qualifications)

For EU and international students, an IELTS score (or equivalent) of 6.

Employability

You graduate with the knowledge, experience, and confidence to succeed in a management role on a global scale. You acquire a unique mix of skills to work in roles including global strategic management, leadership and management, strategic marketing management, managing people, operations, and finance, or you could even strike out in business on your own.

Information for International Applicants

Qualifications

International applicants - find out what qualifications you need by selecting your country.

Fees

Full-time

• Fee for UK applicants: £4,967.50 a year
• Fee for international applicants: £10,000 a year

Part-time

• Not available part-time

Choose Teesside

• Stand out from other job applicants with your higher level qualification, specialist knowledge, and expanded networks.
• Improve your project management, critical thinking, research skills, time management, presentation skills, and teamwork.
• The median salary for working-age postgraduates (£45,000) was £6,500 more than for working-age (those aged 16 to 64) graduates (£38,500) in 2022.
• Study in our friendly town-centre campus with £280m of recent investment.
• Study at Europe's first Adobe Creative Campus and develop your creative and digital skills.