Digital Marketing MSc

Program Overview

Digital Marketing MSc

Overview

Our MSc Digital Marketing gives you the skills and knowledge required to be successful in a range of digital marketing roles including social media, business marketing strategy, digital marketing communications, automation, content management and curation, and measurement and analysis.

Course Details

Core Modules

• Digital Communications
  • You gain an understanding and knowledge of digital marketing communication techniques, platforms and strategy.
• Digital Innovation and Change Management
  • The focus of this module is to develop a critical understanding of leadership, innovation and change and will include analyses of the leadership of innovation and change related to digital marketing and market changes.
• Digital Optimisation, Analytics and Metrics
  • Digital marketing can take much of the guesswork out of what’s really driving return on investment, but only if marketers understand the possibilities, are confident in the language and have the right questions to ask.
• Professional Marketing Project
  • This module articulates the relationship between you, the University and the workplace in a collaborative process of knowledge generation and use, bringing together specific key elements of learning to demonstrate accumulated knowledge and understanding of digital marketing, and its application in a work-based project context.
• Strategic Digital Marketing
  • You develop the skills and knowledge required to develop strategic digital marketing plans that relate to organisational contexts.

How You Learn

• The overall aim of this course is to develop postgraduate students who possess the required knowledge and practical, professional and key transferable skills required to make an impact at a strategic level in relation to an organisations digital marketing and wider business activity.
• The learning strategy encourages progressive acquisition of subject knowledge and skills in a flexible practice-led manner, where you are expected to act as an independent learner.
• You will be exposed to a variety of learning methods – ranging from workshops, action learning sets and a variety of interactive learning, utilising various learning technologies.

How You Are Assessed

• You are assessed by a range of formative and summative assessment methods to suit the demands and requirements of the applied nature of the programme.
• These include case study analysis, presentations, self-diagnostic assessments, reflective reports and a research proposal and associated dissertation.

Entry Requirements

• You must be an honours graduate of any discipline, with a minimum of a 2.2 obtained from a recognised university, or hold an equivalent professional qualification.
• If you do not have an honours degree, but significant marketing or management experience, you are encouraged to apply.

Employability

Career Opportunities

• Studying this course can lead to careers in the ever-evolving realm of digital marketing and beyond.
• These could include:
  • digital marketing manager
  • content marketing specialist
  • SEO specialist
  • PPC specialist
  • e-commerce manager
  • data analyst
  • digital marketing consultant
  • marketing automation specialist
  • brand manager
  • start-up entrepreneur.

Information for International Applicants

Qualifications

• International applicants - find out what qualifications you need by selecting your country below.

Professional Accreditation

• This course is accredited by The Institute of Data and Marketing (IDM).
• The IDM has over 30 years’ experience helping marketers reach the next level in their career by offering a portfolio of qualifications and training courses, all informed by industry and underpinned by core principles and best practice.

Full-time

Entry

• Fee for UK applicants: £7,710 a year
• Fee for international applicants: £17,000 a year
• Length: 1 year (September start) or 16 months (January start)
• Start date: January or September

Part-time

Entry

• Fee for UK applicants: £855 for each 20 credits
• Length: 2 years
• Attendance: Year 1 - Tuesday 5.00pm - 8.00pm, Year 2 - Thursday 5.00pm - 8.00pm and every third Tuesday 5.00pm - 7.00pm
• Start date: January or September