Program start date | Application deadline |
2025-06-02 | - |
Program Overview
Course Overview
Course Overview
Gain vital insights into the core principles, concepts and practical applications utilised within the fastest growing area of marketing; digital marketing. You engage with principles of marketing planning within a digital context, including a range of paid, earned and owned marketing channels and techniques.
Credits: 10, Level: 4
Marketing
Course Details
What you study
- evolution of marketing, including definitions and philosophy
- organisational environment
- marketing research and information
- customer insights - segmentation and targeting, introduction to consumer behaviour
- application of the marketing mix
- introduction to marketing in a range of contexts - services, B2B, PR, and digital marketing.
How you are assessed
By a 1,500 word digital marketing strategy proposal. You create a digital marketing strategy for an organisation of your choice or one of its products or services. Your report is underpinned by applicable theory and course content to demonstrate digital marketing concept application.
Entry Requirements
International applicants must have an IELTS overall score of 5.5 or higher.
Age restriction
Due to the content and delivery of our Summer University courses, it is advised that applicants are aged 16+ at the time of enrolment. If you are applying for an online course and are under the age of 18 at the time of enrolment, you must provide a completed parental consent form.
Part-time entry
Fee for applicants: £50
- Length: Credits: 10, Level: 4
- Start date: Starts Monday 2 June , Mondays and Wednesdays for 4 weeks, 6.00pm-9.00pm
Where you study
Middlesbrough campus
Also of Interest
- Digital Marketing and Communications MSc
- Digital Marketing MSc
- Marketing (Online) MSc
Teesside University
Overview:
Teesside University is a public university located in Middlesbrough, Tees Valley, England. It is known for its strong focus on student experience, research, and business partnerships. The university has invested heavily in its campus, offering modern facilities and a vibrant learning environment.
Services Offered:
Teesside University provides a wide range of services to its students, including:
Undergraduate and postgraduate study:
Offering a diverse selection of programs across various disciplines.Short courses and CPD:
Providing opportunities for professional development and upskilling.Online learning:
Delivering flexible and accessible learning options.International student support:
Providing dedicated services for international students.Career services:
Offering guidance and support for career planning and job searching.Student support services:
Providing academic, personal, and financial support to students.Library and IT facilities:
Offering access to extensive resources and technology.Accommodation services:
Providing on-campus and off-campus accommodation options.Sports and recreational facilities:
Offering a variety of sports and leisure activities.Student Life and Campus Experience:
Teesside University prides itself on its close-knit and supportive community. Students can expect a vibrant campus life with:
Social events and activities:
Offering opportunities to connect with fellow students and engage in extracurricular activities.Student societies and clubs:
Providing platforms for students to pursue their interests and develop their skills.Campus facilities:
Including a modern library, sports facilities, and a variety of dining options.A welcoming and inclusive environment:
Fostering a sense of belonging and diversity.Key Reasons to Study There:
Affordable excellence:
Offering a high-quality education at a competitive price.Gold rating in the Teaching Excellence Framework (TEF):
Recognized for its outstanding teaching and student experience.World-leading research:
Conducting impactful research across various fields.Strong industry partnerships:
Providing opportunities for students to gain practical experience and develop valuable connections.Vibrant and supportive community:
Offering a welcoming and inclusive environment for students to thrive.Academic Programs:
Teesside University offers a wide range of academic programs across six schools: