Program Overview

Course Overview

Course Overview

Gain vital insights into the core principles, concepts and practical applications utilised within the fastest growing area of marketing; digital marketing. You engage with principles of marketing planning within a digital context, including a range of paid, earned and owned marketing channels and techniques.

Credits: 10, Level: 4

Marketing

Course Details

What you study

• evolution of marketing, including definitions and philosophy
• organisational environment
• marketing research and information
• customer insights - segmentation and targeting, introduction to consumer behaviour
• application of the marketing mix
• introduction to marketing in a range of contexts - services, B2B, PR, and digital marketing.

How you are assessed

By a 1,500 word digital marketing strategy proposal. You create a digital marketing strategy for an organisation of your choice or one of its products or services. Your report is underpinned by applicable theory and course content to demonstrate digital marketing concept application.

Entry Requirements

International applicants must have an IELTS overall score of 5.5 or higher.

Age restriction

Due to the content and delivery of our Summer University courses, it is advised that applicants are aged 16+ at the time of enrolment. If you are applying for an online course and are under the age of 18 at the time of enrolment, you must provide a completed parental consent form.

Part-time entry

Fee for applicants: £50

• Length: Credits: 10, Level: 4
• Start date: Starts Monday 2 June , Mondays and Wednesdays for 4 weeks, 6.00pm-9.00pm

Where you study

Middlesbrough campus

Also of Interest

• Digital Marketing and Communications MSc
• Digital Marketing MSc
• Marketing (Online) MSc