Program Overview

Marketing (Online) MSc

Overview

Gain the expertise to develop and execute a marketing strategy that aligns with your organisation’s goals. Delve into contemporary marketing issues while exploring policies and practices that emphasise responsible leadership, effective management, corporate social responsibility, and sustainability.

Course Details

Core Modules

• Digital Communications
  • Gain an understanding and knowledge of digital marketing communication techniques, platforms and strategy.
  • Explore issues that influence digital marketing communication and how these impact organisations, consumers and policy-makers.
• Emerging Issues in Business and Society
  • Draw on thought leadership from a mix of disciplines such as business, marketing, social sciences and the humanities.
  • Study what’s happening in the world right now and take a critical approach to your research within a wider theoretical and contextual base.
• Masters Project
  • Understand the relationship between the University or your workplace, and your own practice in a collaborative process of generating and using knowledge.
  • Bring together key elements of learning to demonstrate your knowledge and understanding of practice in a work-based project.
• The Global Strategist
  • Explore strategic theories, tools and concepts relating to the external environment’s impact on strategic challenges and choices.
  • Apply a variety of academic and practical material to your own organisation, or a live case organisation.
• The Marketers Toolkit
  • Consider the key tools that you need as a marketing professional to add strategic value to your organisations or clients.
  • Develop the knowledge and practical skills to succeed in the dynamic marketing world.

How You Learn

• Experience the convenience and flexibility of online learning, where you can earn a prestigious university-level qualification from the comfort of your own home or workplace.
• Benefit from world-class teaching and comprehensive support, with all lectures, tutorials, and assessments conducted online.
• Engage at your own pace, ensuring you grasp the concepts thoroughly.
• Participate in dynamic online discussions and debates, tackling real-world strategic challenges in marketing, leveraging creative dialogue and invaluable industry insights.

How You Are Assessed

• Formative assessments during online discussions using the Virtual Learning Environment (VLE), directed by your tutor.
• Summative online assessments launched with the direction and support of your tutor, ensuring you have the confidence and toolkit to achieve the best possible outcome.

Entry Requirements

• At least a 2:2 honours degree, professional qualification or equivalent experience.
• For EU and international students, an IELTS score (or equivalent) of 6.0.

Employability

• Career opportunities as a marketing manager, marketing consultant, or digital marketing, agency and client-side working.

Learning Platform

• Our virtual learning environment (VLE) is the platform you use to access your online course.
• The VLE is easy to use and navigate, with modules set out by topics and themes.
• You can use it on your smartphone, tablet, and computer, anytime, so that you can plan your learning to fit your own schedule.
• You get feedback, help, and guidance from tutors throughout your course through the VLE, and you can ask questions at any time.

Professional Accreditation

• This course is accredited by the Chartered Institute of Marketing (CIM) and it is mapped against their assessments of the industry’s needs.
• The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

Full-time

• Fee for all applicants: £8,460
• Length: 1 year
• Attendance: 100% online
• Start date: January, May or September

Part-time

• Fee for all applicants: £855 for each 20 credits, £7,695 in total
• Length: 2 years
• Attendance: 100% online
• Start date: January, May or September

Choose Teesside

• Teesside University ranked in the top 50 for online learning in the Uswitch Online Learning Index 2022.
• Teesside University was named University of the Year at the Edufuturists Awards 2022.
• Ranked in the top 350 list of global universities aged 50 years or under.
• Over 1,000 students enrolled on our open learning courses.
• High-quality, stand-alone, open learning education for over 30 years.