Program Overview
Post Certificate in Digital Marketing
Overview
The Post Certificate in Digital Marketing (PCDM) program is designed to provide students with relevant global industry-validated digital marketing content as well as innovative courses that lead to both a post certificate and globally-recognized industry certification.
Program Details
- Duration: 21 weeks
- Credits: 21
- Courses: 7
Admissions Requirement
- Recognized diploma or degree in a relevant career area or completion of 90 credits in a relevant career area from a recognized post-secondary institution.
- Be at least 19 years of age
- Provide proof of English proficiency by submitting one of the following:
- Grade 12 or higher-level English course. High School English 12: C (or equivalent) from an English-speaking country.
- University or College level English course (non-ESL): C from an institution where English is the language of instruction.
- English Language Test (only valid for 2 years):
- TOEFL: 68 iBT, 190 CBT, or 520 PBT
- IELTS (Academic): 6.0
- Cambridge International Exam: GCE O level C
- Canadian Language Benchmark: CLB7
- Canadian English Language Proficiency Index Program (CELPIP) General: 7.0
- Canadian Academic English Language (CAEL) Test: 50
- Pearson Test of English (PTE) Academic: 46
- Duolingo: 105
- TOEIC: 700
- LPI: 4
- Completion of VPC ENGL 099
- Completion of AEL/ESL to an equivalent level
- Completion of at least 12 credits from a post-secondary institution in Canada or where English is the principal language of the country and the language of instruction.
Graduation Requirement
- To complete the program, a student must pass all courses with a mark of at least 50% in each course.
- Students must also attend at least 75% of the program's classes in order to graduate.
Required Curriculum
- The PCDM is a 7-course, 420-hour, 21-credit program that can be completed in 1 or 2 semesters based on student preference.
- The one-semester program schedule consists of 21 weeks of in-class or online instruction and enables students to complete the program requirements in the most efficient and effective manner possible.
Learning Outcomes
- Upon completion of this program, the successful student will have reliably demonstrated the ability to:
- Understand how to create and manage effective content for digital platforms including social media, blogs, and websites.
- Demonstrate knowledge of how to improve website visibility on search engines, keyword research, and on-page/off-page optimization.
- Demonstrate capability for creating, managing, and analyzing digital marketing and email campaigns to engage and retain customers.
- Understand how to plan, execute, and measure digital advertising campaigns across various channels including display, video, and social media.
- Demonstrate knowledge and required technical ability to analyze digital marketing data, interpret metrics, and make and/or recommend data-driven decisions.
- Discuss how to formulate and align digital marketing strategies with business goals.
- Think critically and analytically about digital marketing.
- Engage in teams and communicate effectively.
Courses
| Course Code | Course Title |
|---|---|
| PGDM 502 | Advanced Writing & Research |
| PGDM 506 | AI in Digital Marketing |
| PGDM 507 | Digital Marketing I |
| PGDM 515 | Project Management |
| PGDM 525 | Digital Marketing II |
| PGDM 532 | Marketing Research |
| PGDM 540 | Digital Marketing Capstone |
Course Details
- Each course consists of:
- 3 credits per course
- 60 hours per course
Accreditation
- Post Certificate in Digital Marketing was reviewed and approved by the Registrar of the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Post-Secondary Education and Future Skills.
Vancouver Premier College: A Summarization
Overview:
Vancouver Premier College is a private post-secondary institution located in Richmond, British Columbia. It offers a variety of diploma and certificate programs across three distinct colleges: Vancouver Premier College of Arts and Science, Vancouver Premier College of Business and Management, and Vancouver Premier College of Hotel Management. The college is regulated by the Private Training Institutions Branch (PTIB) under the Ministry of Post-Secondary Education & Future Skills.
Services Offered:
Vancouver Premier College provides a comprehensive range of services to its students, including:
Academic Programs:
Diploma and certificate programs in various fields, including Arts and Science, Business and Management, and Hotel Management.Learning Resources:
Access to a Learning Resource Center, Learning Support Services, and a dedicated faculty of instructors.Student Life:
Opportunities for student activities, participation in student council, and community engagement initiatives.Admissions Support:
Guidance on how to apply, admission requirements, required documents, credit transfer, and articulation agreements.Financial Aid:
Information on financial awards and scholarships.Career Services:
Job board, employer registration, and career guidance for students.Student Life and Campus Experience:
The college emphasizes a supportive and engaging campus environment. Students can participate in various activities, connect with fellow students through the student council, and engage in community initiatives. The college also offers a campus tour video to provide prospective students with a glimpse of the campus experience.
Key Reasons to Study There:
Specialized Programs:
The college offers focused programs in Arts and Science, Business and Management, and Hotel Management, catering to specific career aspirations.Experienced Faculty:
Students benefit from the expertise of dedicated instructors with real-world experience in their respective fields.Supportive Environment:
The college fosters a welcoming and supportive environment for students, providing access to learning resources and career services.Practical Experience:
The curriculum incorporates practical experiences and industry connections to prepare students for their chosen careers.Academic Programs:
Vancouver Premier College offers a diverse range of programs, including:
Vancouver Premier College of Arts and Science:
- General Studies Diploma
- ENGL 099 Certificate
- English as a Second Language (Approved and Approval Not Required)
- Post Graduate Diploma in Big Data Analytics
- Post Graduate Diploma in Cybersecurity
- Post Graduate Diploma in Information Technology
Vancouver Premier College of Business and Management:
- Business Management Diploma
- Post Graduate Certificate in Digital Marketing
- Post Graduate Diploma in Digital Marketing
Vancouver Premier College of Hotel Management:
- Hospitality Management Diploma
- Hospitality Operations Diploma
- Hospitality Operations Certificate
- Hospitality Management with English Emphasis Diploma
- Post Graduate Diploma in Hospitality Management
Other:
The college has international recruitment offices in Shanghai, China, and New Delhi, India. It also maintains an active online presence through social media platforms like Facebook, LinkedIn, Twitter, YouTube, and Instagram.
