Program Overview

Post Certificate in Digital Marketing

Overview

The Post Certificate in Digital Marketing (PCDM) program is designed to provide students with relevant global industry-validated digital marketing content as well as innovative courses that lead to both a post certificate and globally-recognized industry certification.

Program Details

• Duration: 21 weeks
• Credits: 21
• Courses: 7

Admissions Requirement

• Recognized diploma or degree in a relevant career area or completion of 90 credits in a relevant career area from a recognized post-secondary institution.
• Be at least 19 years of age
• Provide proof of English proficiency by submitting one of the following:
  • Grade 12 or higher-level English course. High School English 12: C (or equivalent) from an English-speaking country.
  • University or College level English course (non-ESL): C from an institution where English is the language of instruction.
  • English Language Test (only valid for 2 years):
    • TOEFL: 68 iBT, 190 CBT, or 520 PBT
    • IELTS (Academic): 6.0
    • Cambridge International Exam: GCE O level C
    • Canadian Language Benchmark: CLB7
    • Canadian English Language Proficiency Index Program (CELPIP) General: 7.0
    • Canadian Academic English Language (CAEL) Test: 50
    • Pearson Test of English (PTE) Academic: 46
    • Duolingo: 105
    • TOEIC: 700
    • LPI: 4
    • Completion of VPC ENGL 099
    • Completion of AEL/ESL to an equivalent level
    • Completion of at least 12 credits from a post-secondary institution in Canada or where English is the principal language of the country and the language of instruction.

Graduation Requirement

• To complete the program, a student must pass all courses with a mark of at least 50% in each course.
• Students must also attend at least 75% of the program's classes in order to graduate.

Required Curriculum

• The PCDM is a 7-course, 420-hour, 21-credit program that can be completed in 1 or 2 semesters based on student preference.
• The one-semester program schedule consists of 21 weeks of in-class or online instruction and enables students to complete the program requirements in the most efficient and effective manner possible.

Learning Outcomes

• Upon completion of this program, the successful student will have reliably demonstrated the ability to:
  • Understand how to create and manage effective content for digital platforms including social media, blogs, and websites.
  • Demonstrate knowledge of how to improve website visibility on search engines, keyword research, and on-page/off-page optimization.
  • Demonstrate capability for creating, managing, and analyzing digital marketing and email campaigns to engage and retain customers.
  • Understand how to plan, execute, and measure digital advertising campaigns across various channels including display, video, and social media.
  • Demonstrate knowledge and required technical ability to analyze digital marketing data, interpret metrics, and make and/or recommend data-driven decisions.
  • Discuss how to formulate and align digital marketing strategies with business goals.
  • Think critically and analytically about digital marketing.
  • Engage in teams and communicate effectively.

Courses

Course Details

• Each course consists of:
  • 3 credits per course
  • 60 hours per course

Accreditation

• Post Certificate in Digital Marketing was reviewed and approved by the Registrar of the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Post-Secondary Education and Future Skills.