Program Overview

Post Diploma in Digital Marketing

Overview

The Post Diploma in Digital Marketing and Post Diploma in Digital Marketing with Co-op have been designed to provide students with relevant global industry validated digital marketing content as well as innovative courses that lead to both a post diploma and globally-recognized industry certification.

Program Details

• Duration: 30 weeks (Post Diploma in Digital Marketing), 60 weeks (Post Diploma in Digital Marketing with Co-op)
• Credits: 30 credits (Post Diploma in Digital Marketing), 45 credits (Post Diploma in Digital Marketing with Co-op)
• Format: In-class and/or online instruction

Admissions Requirement

1. Recognized diploma or degree in a relevant career area or completion of 90 credits in a relevant career area from a recognized post-secondary institution.
2. Be at least 19 years of age
3. Provide proof of English proficiency by submitting one of the following:

• Grade 12 or higher-level English course
• High School English 12: C (or equivalent) from an English speaking country
• University or College level English course (non-ESL): C from an institution where English is the language of instruction
• English Language Test (only valid for 2 years):
  • TOEFL: 68 iBT, 190 CBT, or 520 PBT
  • IELTS (Academic): 6.0
  • Cambridge International Exam: GCE O level C
  • Canadian Language Benchmark: CLB7
  • Canadian English Language Proficiency Index Program (CELPIP) General: 7.0
  • Canadian Academic English Language (CAEL) Test: 50
  • Pearson Test of English (PTE) Academic: 46
  • Duolingo: 105
  • TOEIC: 700
  • LPI: 4
  • Completion of VPC ENGL 099
  • Completion of AEL/ESL to an equivalent level
  • Completion of at least 12 credits from a post-secondary institution in Canada or where English is the principal language of the country and the language of instruction

Required Curriculum

• Post Diploma in Digital Marketing: 10 courses, 600 hours, 30 credits
• Post Diploma in Digital Marketing with Co-op: 10 courses, 1,200 hours, 45 credits

Graduation Requirement

• Academic Performance: Minimum 2.50 AGPA
• Each Individual Course: 50% (Pass)
• Attendance: Minimum 75%

Learning Outcomes

Upon completion of this program, the successful student will have reliably demonstrated the ability to:

• Understand how to create and manage effective content for digital platforms including social media, blogs, and websites
• Demonstrate knowledge of how to improve website visibility on search engines, keyword research, and on-page/off-page optimization
• Demonstrate capability for creating, managing, and analyzing digital marketing and email campaigns to engage and retain customers
• Understand how to plan, execute, and measure digital advertising campaigns across various channels including display, video, and social media
• Demonstrate knowledge and required technical ability to analyze digital marketing data, interpret metrics, and make and/or recommend data-driven decisions
• Discuss how to formulate and align digital marketing strategies with business goals
• Think critically and analytically about digital marketing
• Engage in teams and communicate effectively

Courses

• PGDM 502: Advanced Writing & Research I
• PGDM 504: Consumer Psychology
• PGDM 506: AI in Digital Marketing
• PGDM 507: Digital Marketing I
• PGDM 510: Marketing Communications
• PGDM 515: Project Management
• PGDM 525: Digital Marketing II
• PGDM 530: Social Media Communication Techniques
• PGDM 532: Marketing Research
• PGDM 540: Digital Marketing Capstone
• PGDM 550: Co-op Placement (if enrolled in the Co-op program)

Course Details

• Each course consists of 3 credits, except for PGDM 550 Co-op Placement (15 credits)
• Each course consists of 60 hours, except for PGDM 550 Co-op Placement (600 hours)