Program Overview

MSc Digital Marketing

Overview

The MSc Digital Marketing programme focuses on the practical application of digital marketing knowledge, such as marketing analytics, analysis and application, campaign planning and management, and digital innovation. The course is designed with input from digital marketing professionals to ensure it provides a great range of skills and a breadth of understanding across the digital marketing mix.

Entry Requirements

• A 2:2 Honours degree with 55% or above in any discipline.
• We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience, or professional qualifications.

International Students

• International students need to show they have the required level of English language to study this course.
• The required test scores for this course fall under Profile B2.

Course Content

The course will help you gain an understanding of the contemporary digital marketing environment and the role that digital channels play in consumer engagement, experience, and loyalty. You will build an in-depth knowledge of current marketing principles as well as tactical analysis skills.

Modules - MSc Digital Marketing (9 month)

• Compulsory modules (105 credits)
  • BEMM148: Marketing Strategy (15 credits)
  • BEMM778: Applied Digital Marketing Analytics (15 credits)
  • BEMM779: Content Creation and Communication (15 credits)
  • BEMM780: Consumer Behaviour in the Digital Environment (15 credits)
  • BEMM782: Digital Marketing Planning (15 credits)
  • BEMM826: Future Marketing Themes (15 credits)
  • BEMM827: Marketing Technologies (15 credits)
• Optional modules (75 credits)
  • BEMM068: Managing Competitive Strategy (15 credits)
  • BEMM069: Marketing and New Product Innovation (15 credits)
  • BEMM071: Leadership and Global Challenges (15 credits)
  • BEMM115: Marketing Analysis and Research (15 credits)
  • BEMM116: Principles of International Business (15 credits)
  • BEMM118: Strategic Innovation Management (15 credits)
  • BEMM126: Purchasing and Supply Chain Management (15 credits)
  • BEMM128: Brand Design (15 credits)
  • BEMM178: Innovation Management (15 credits)
  • BEMM190: Digital Transformation (15 credits)
  • BEMM263: Innovation and Technology Policy (15 credits)
  • BEMM265: Sustainability and Behaviour Change (15 credits)
  • BEMM374: Tourism and Marketing (15 credits)
  • BEMM394: Entrepreneurship: New Venture Creation (15 credits)
  • BEMM461: Analytics and Visualisation for Managers and Consultants (15 credits)
  • BEMM463: Marketing Analytics (15 credits)
  • BEMM488: Entrepreneurship and Complete Sustainable Value Creation (15 credits)
  • BEMM786: Service Design and Innovation (15 credits)
  • BEMM825: Social Networks and Career Advancement (15 credits)
  • BEMM166: Integrated Marketing Communications (15 credits)
  • BEMM800: Foundations to Business Communication (15 credits)

Modules - MSc Digital Marketing (12 month)

• Compulsory modules (135 credits)
  • BEMM148: Marketing Strategy (15 credits)
  • BEMM215: Marketing in Practice (30 credits)
  • BEMM778: Applied Digital Marketing Analytics (15 credits)
  • BEMM779: Content Creation and Communication (15 credits)
  • BEMM780: Consumer Behaviour in the Digital Environment (15 credits)
  • BEMM782: Digital Marketing Planning (15 credits)
  • BEMM826: Future Marketing Themes (15 credits)
  • BEMM827: Marketing Technologies (15 credits)
• Optional modules (45 credits)
  • BEMM068: Managing Competitive Strategy (15 credits)
  • BEMM069: Marketing and New Product Innovation (15 credits)
  • BEMM071: Leadership and Global Challenges (15 credits)
  • BEMM115: Marketing Analysis and Research (15 credits)
  • BEMM116: Principles of International Business (15 credits)
  • BEMM118: Strategic Innovation Management (15 credits)
  • BEMM126: Purchasing and Supply Chain Management (15 credits)
  • BEMM128: Brand Design (15 credits)
  • BEMM178: Innovation Management (15 credits)
  • BEMM190: Digital Transformation (15 credits)
  • BEMM263: Innovation and Technology Policy (15 credits)
  • BEMM265: Sustainability and Behaviour Change (15 credits)
  • BEMM374: Tourism and Marketing (15 credits)
  • BEMM394: Entrepreneurship: New Venture Creation (15 credits)
  • BEMM461: Analytics and Visualisation for Managers and Consultants (15 credits)
  • BEMM463: Marketing Analytics (15 credits)
  • BEMM488: Entrepreneurship and Complete Sustainable Value Creation (15 credits)
  • BEMM786: Service Design and Innovation (15 credits)
  • BEMM825: Social Networks and Career Advancement (15 credits)
  • BEMM166: Integrated Marketing Communications (15 credits)
  • BEMM800: Foundations to Business Communication (15 credits)

Fees

2025/26 entry

• UK fees per year:
  • £18,600 full-time
  • With Industrial Experience (second year): £3,720 full-time
• International fees per year:
  • £30,700 full-time
  • With Industrial Experience (second year): £6,140 full-time

Scholarships

The University of Exeter has many different scholarships available to support your education, including £5 million in scholarships for international students applying to study with us in the 2025/26 academic year.

Careers

This course provides the experience, knowledge, and enthusiasm that will help you to secure your immediate career goals. You'll graduate with a detailed, hands-on knowledge of essential tools such as Google Analytics, Facebook Insights, and online market research platforms.

Transferrable skills:

• Creativity: tools and techniques
• Agility: how to develop personal skills to support a firm’s need to renew, adapt and change quickly
• Resilience: learning how to persevere through setbacks, take on challenges and risk making mistakes to reach a goal
• Curiosity: develop the skills to look at things in different ways, provide practical tools to activate the impulse to seek new information and experiences
• Problem Solving: learning the problem definition, problem causes, tools for generating multiple solutions, prioritising, resourcing, measurement and control
• Mastery of technology needed in marketing today: email marketing, Google analytics, Google Ads, CRM Systems

Potential employers

Potential employers include public and private sector companies, multi-nationals, SMEs, and not-for-profit organisations across all sectors of the economy.

Graduate destinations

Graduates from this programme are expected to secure employment at diverse companies in the UK and around the world. You will be equipped with the skills to enable you to pursue jobs such as:

• Digital Marketing Executive
• Digital Project Manager
• Research Analyst
• Social Media Manager
• Product and Brand Manager
• Digital Advertising Strategist
• Market Analyst
• Key Account and Customer Relationship Manager