Program Overview

BSc Business Analytics - 2026 entry

Overview

Become critical to the future of business by being able to extract, analyse and interpret complex business data whilst being able to operate in the wider business environment, having developed management, finance and marketing skills. Use data to confidently, creatively and imaginatively resolve operational and strategic problems facing organisations across sectors. Graduates will be resilient in a world in which data is pervasive; able to adapt to the implementation of new technologies. Combines core modules data handling, programming and statistical analysis with modules exploring the wider business environment of HR, marketing and operations. Dedicated support from our award-winning Careers Team.

Entry requirements (typical offer)

• A-Level: AAB
• IB: 34/665
• BTEC: DDD
• GCSE: C or 4 (Grade C or 4 in English Language, Grade B or 5 in GCSE Mathematics or GCE A-Level/AS Mathematics, Pure Mathematics, Further Mathematics or Core Mathematics)
• Access to HE: 30 L3 credits at Distinction Grade and 15 L3 credits at Merit Grade
• T-Level: Distinction

Contextual offers

• A-Level: BBB
• IB: 30/555
• BTEC: DDM
• Specific subject requirements must still be achieved where stated above.

Course content

Year 1

• 90 credits of compulsory modules, 30 credits of optional modules
• Compulsory modules:
  • BEM1024: Statistics for Business (15 credits)
  • BEM1019: Fundamentals of Marketing (15 credits)
  • BEE1034: Economics for Management (15 credits)
  • BEM1023: Discovering Management (30 credits)
  • BEM1025: Programming for Business Analytics (15 credits)
• Optional modules:
  • BEA1013: Introduction to Accounting (15 credits)
  • SSI1005: Introduction to Social Data (15 credits)
  • BEM1026: Impactful Entrepreneurship (15 credits)
  • BEE1006: Introduction to Finance (15 credits)
  • BEM1018: Business and Society (15 credits)

Year 2

• 75 credits of compulsory modules, 45 credits of optional modules
• Compulsory modules:
  • BEM2039: Business Analytics in Practice (15 credits)
  • BEM2007: Operations Management (15 credits)
  • BEM2040: Database Technologies for Business Analytics (15 credits)
  • BEM2041: Marketing Analytics (15 credits)
  • BEM2021: Human Resource Management (15 credits)
• Optional modules:
  • BEM2034: Digital Technologies and the Future of Work (15 credits)
  • BEM2037: Leadership: Challenges and Practice (15 credits)
  • BEM2016: Consumer Behaviour (15 credits)

Placement year (if taken)

• The BSc Business Analytics degree offers you the opportunity to spend a year working in a related industry or studying abroad.
• If you choose one of these options your placement year will take place in your third year, before returning to complete your degree at Exeter in your fourth and final year of study.

Final year

• 60 credits of compulsory modules, 60 credits of optional modules
• Compulsory modules:
  • BEM3062: Operations Analytics (15 credits)
  • BEM3063: Strategic and HR Analytics (15 credits)
  • BEM3064: Analytics and Visualisation for Managers and Consultants (15 credits)
  • BEM3065: Strategy (15 credits)
• Optional modules:
  • BEE3109: Bitcoin, Money and Trust (15 credits)
  • BUS3001: Dissertation (30 credits)
  • BEM3041: Marketing Management and Strategy (15 credits)
  • BEM3055: Ethics and Responsible Innovation (15 credits)
  • SSI3001: Introduction to Social Network Analysis (15 credits)

Course variants

BSc Business Analytics with Industrial Experience

• UCAS code: N301
• Duration: 4 years
• Campus: Streatham Campus
• Discipline: Business and Management
• Contact: Web: Enquire online, Phone: +44 (0)

BSc Business Analytics with Year Abroad

• UCAS code: N302
• Duration: 4 years
• Campus: Streatham Campus
• Discipline: Business and Management
• Contact: Web: Enquire online, Phone: +44 (0)

Fees

• UK students: £9,535 per year
• International students: £24,700 per year

Scholarships

• The University of Exeter has many different scholarships available to support your education, including £5 million in scholarships for international students applying to study with us in the 2025/26 academic year, such as our Exeter Excellence Scholarships.

Learning and teaching

• You will learn through a mix of lectures, seminars, and tutorials.
• Total timetabled study hours (lectures, seminars, tutorials) for your whole degree are on average between 11 and 14 hours per week.
• In addition, you are expected to complete an average of 20-25 hours of independent or group study per week.

Assessment

• Modules are assessed through a mixture of group work, coursework, project work, and examinations.
• The weighting of these components varies according to the module.

Your future

• The University of Exeter Business School provides a range of careers and employability support for Undergraduate students.
• The BSc Business Analytics degree adopts an international outlook meaning you will develop an understanding of the global business environment.
• Your degree demonstrates that you have the following professional skills:
  • Use data and analytics to inform business decision making
  • The ability to use data and analytics confidently, creatively and imaginatively in order to resolve a wide range of operation and strategic problems facing organisations across sectors
  • Resilience in a fast-changing world in which data is pervasive
  • Adaptable to the implementation of new technologies within the analytics domain
  • Broad skills in other areas of business and management and flexible in their application, enabling you to pursue careers outside analytics
  • Project management, negotiation, communication, and influencing

Related courses

• Business and Management BSc
• Marketing and Management BSc
• Business Economics BSc
• Business BSc (Cornwall)
• Business and Environment BSc (Cornwall)