Program Overview

BA (Honours) Fashion Management and Communication

Course summary

Gain essential knowledge, skills and real-world experience to kick-start your career in fashion management and communication – exploring diverse identities and influencing future fashion stories.

How you learn

Our courses are designed with key principles of engaging you with the world, collaborating with others, challenging you to think in new ways, and providing a supportive environment where you can thrive.

• Studio practice
• Workshops
• Technical demonstrations
• Group and individual tutorial
• Crit activities
• Lectures
• Guest talks
• External visits and field trips

Modules

Year 1

• Marketing Concepts: Analysing Brands And Strategies (60 credits)
• Visual Methodologies: The Principles Of Communicating Fashion (60 credits)

Year 2

• Fashion Forecasting: Trends In Fashion And Lifestyle (60 credits)
• Future Now: Collaboration In Action (20 credits)
• Industry Engagement: Innovating For Success (40 credits)

Year 3

• Undergraduate Sandwich Placement Applied Professional Diploma (credits not specified)

Final year

• Contemporary Practice: Exploring Critical Content (60 credits)
• Professional Identity: Creating A Professional Portfolio (60 credits)

Future careers

This course prepares you for careers and future study in:

• Styling
• Art direction
• Performance marketing
• Events and promotion
• Journalism
• Copyrighting
• Advertising
• Digital marketing
• Influencer media
• Fashion photography
• Visual merchandising
• Trend prediction
• Public relations
• Events management
• Product development
• Brand strategy

Equipment and facilities

The ‘Studio’ is placed at the heart of the student journey, providing an incubator for collaboration, community and curiosity.

• Industry-standard computer hardware and software, including Adobe Creative Cloud
• A media centre with photography, film and audio equipment
• Digital print facilities including digital fabrication, large-format and risograph
• Virtual reality equipment and software
• Analogue print facilities including screen printing, fabric printing and letterpress
• Styling kits
• Stop-motion rostrum facilities
• Book-building and framing equipment
• Woodwork facilities

Where will I study?

You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

Entry requirements

• UCAS points: 112-120
• GCSE: English Language or literature at grade C or 4 or equivalent
• Access: an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2
• IELTS: 6.0 with a minimum of 5.5 in all skills or equivalent

Fees and funding

• Home students: £9,535 per year (capped at a maximum of 20% of this during your placement year)
• International students: £18,000 per year (capped at a maximum of 20% of this during your placement year)