Program Overview

BA (Honours) Digital Media Production

Course Summary

This course enables you to develop the creative and technical skills needed to work with industry-standard technologies and current emerging platforms in disciplines such as film, animation, interactive media, gaming, mobile applications, web-based media, social media, virtual reality, and cross-media.

How You Learn

We employ a practice-based approach to teaching and assessment set within the context of creative and industry-focused activities. You will build up a portfolio of creative work suitable for use after you graduate.

You learn through:

• Lab-based specialist workshops
• Lectures, seminars, and tutorials
• Self-directed study
• Live projects

Modules

Year 1

• Content Creation And Production: This module equips you with the team skills to create content for current and emerging online platforms.
• Creative Media Fundamentals: This module provides a practical introduction to some of the primary professional tools and creative media platforms.
• Digital Storytelling: This module introduces the principles of digital storytelling used in diverse professional contexts.
• User Experience Design (Ux): In this module, you will consider User Experience Design and the role of the User Experience (UX) Designer.

Year 2

• Immersive Technologies: This module develops a critical awareness of the use of immersive digital design tools and platforms.
• Interactive Realities: This module introduces new methods and tools for creating interactive work outside the bounds of traditional screen media.
• Photography And Video Production: This module builds knowledge of the creative and technical requirements for successful storytelling and communication of ideas.
• Working In Cultural, Media And Creative Industries: This module takes you through the design, production, marketing, live streaming, and documentation of creative industries events.

Year 3

• Alternate Realities: This module focuses on storytelling across mixed reality platforms.
• Digital Media Futures: This module challenges you to develop the intellectual and practical skills to use novel technologies and techniques for manipulating and interacting with digital media.
• Digital Media Project Proposal: This module asks you to produce research, planning, and pre-production materials for a major project.
• Independent Project In Culture And Media: This module engages you to work independently on an individual project, choosing between two possible routes: a dissertation or a digital media production.

Future Careers

This course prepares you for a future career in:

• Digital content creation
• Digital creative direction
• Digital marketing and branding
• Social media management
• Project management
• Front-end development
• App design and development
• Graphic and motion design
• Mixed reality design
• Games cinematics
• Graphic design
• Illustration
• Videography

Equipment and Facilities

On this course, you work with:

• Professional film and stills cameras
• 360 video, lighting, and studio equipment
• VR, mobile, and interactive media devices
• Specialist film, animation, and photography studios
• A full-sized professional green screen studio
• State-of-the-art PC and Mac labs
• Industry-standard software tools
• A purpose-built cinema

Entry Requirements

• UCAS points: 112-120
• GCSE: English Language or literature at grade C or 4, Maths at grade C or 4
• Access: An Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2
• IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent

Fees and Funding

• Home students: £9,535 per year (capped at a maximum of 20% of this during your placement year)
• International students: £18,000 per year (capped at a maximum of 20% of this during your placement year)