Program Overview

BA (Honours) Digital Marketing with Foundation Year

Course Summary

This course is perfect if you’re fascinated by the future of digital marketing, where customer experience is becoming the foundation on which products and services are developed. You’ll develop your skills as a marketing professional with a strategic mindset, gaining a solid foundation in digital marketing techniques and platforms to support overarching marketing strategies.

How You Learn

You’ll learn through:

• On-campus lectures, seminars, and tutorials
• Digital learning platforms
• Independent study
• Practice-based learning and group work
• Simulated work environments
• Problem-solving workshops
• Class debates and presentations

Modules

Year 1

• Going Global: Introduction to university life and the behaviors and knowledge you’ll need to succeed internationally.
• People, Decisions And Behaviours: Develops your understanding of how to influence decision making and the people that make them.
• Preparing For Success: Prepares you for further success on the next level of your course, developing skills and knowledge to support your future career.
• Sustainable Innovation: Encourages and supports you in developing a viable business solution – applying technical, managerial and creative skills and knowledge.

Year 2

• Contemporary Marketing: Introduces contemporary issues in business management, developing your awareness and understanding of factors affecting people and organisations in an ever-changing world.
• Foundations Of Business: Introduces different types of businesses and organisations, focusing on operations, supply chain and marketing – developing academic literacy, business skills and future aspirations.
• Foundations Of Digital Marketing: Develops your understanding of marketing as a discipline and the role of digital marketing within.
• Understanding People And Cultures: Provides you with the knowledge and insight to lead, develop and engage with a diverse workforce, operating across varied business contexts.

Year 3

• Digital Marketing Planning And Performance: Explores the tools and creative approaches for planning, implementing and measuring the performance of digital marketing activities.
• Managing Business And Financial Performance For Marketers: Develops theoretical understanding of performance management in marketing and equips you with practical tools and techniques.
• Professional Development For The Marketer: Gives you the opportunity to enhance your employability attributes within a professional context through an enhanced applied project.

Year 4

• Consultancy Project In Marketing: Applies your knowledge of contemporary marketing, developing critical and analytical research skills to inform decision-making in a real-life setting.
• Managing Brands In A Digital Environment: Explores how to manage and evaluate brands in the digital environment, critically evaluating the interdependency between brand management and the overall business strategy.
• Strategy In The Global And Digital Environment: Enables you to critically evaluate how organisations develop and implement their strategies in a diverse, digital and global environment.

Elective Modules

• Experiential Marketing Events: Allows students to gain knowledge, and understand key ideas and theories, relating to how events are used for marketing, and the international experiential marketing industry.
• Foreign Language (French, Spanish, Italian): Develops your self-confidence, and intercultural skills.
• Study Abroad - Sheffield Business School: Allows you to spend a semester at one of the University’s approved partner institutions worldwide.
• The Corporate Customer: Provides you with a comprehensive business to business experience which demonstrates the sales process within and between organisations.
• The Digital Customer Experience: Develops your understanding of the omni-channel customer experience in today’s digital world.

Optional Modules

• Placement Year: Enhances your professional development through the completion of and reflection on meaningful work placement(s).
• Consumer Psychology: Explores the relationship between psychology and marketing, building on previous knowledge of marketing, branding and customers to give you a rich understanding of consumer insight.
• Contemporary Leadership In Context: Focuses on leadership as a process of influencing and interacting with others to achieve organisational goals – analysing approaches to address issues in the changing landscape of leadership.
• Marketing In A Global Context: Examines global marketing opportunities and how marketing strategies need to be developed to reflect specific market contexts.

Future Careers

Graduates from this course go on to a wide range of digital marketing careers in range of organisations. These roles can vary from digital marketing campaigns development, customer experience and content creation.

Equipment and Facilities

You’ll study in world-class learning facilities, such as specialist labs, design studios, practice facilities, simulation environments, our award-winning enterprise centre and a 24/7 library.

Where Will I Study?

You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

Entry Requirements

• UCAS points: 64
• GCSE: English Language at grade C or 4 or equivalent, Maths at grade C or 4 or equivalent
• ACCESS: Access to HE Diploma, with at least 45 level 3 credits.

Fees and Funding

• Home students: Tuition fees for 2026/27 are not yet confirmed. Our tuition fee for UK students on this course in 2025/26 is £5,760 for the foundation year and £9,535 per year for the degree (capped at a maximum of 20% of this during your placement year).
• International students: Our tuition fee for International/EU students starting full-time study in 2026/27 is £18,000 per year (capped at a maximum of 20% of this during your placement year)