Program Overview

BA (Honours) Fashion Management and Communication

Course summary

Gain essential knowledge, skills and real-world experience to kick-start your career in fashion management and communication – exploring diverse identities and influencing future fashion stories.

How you learn

Our courses are designed with key principles of engaging you with the world, collaborating with others, challenging you to think in new ways, and providing a supportive environment where you can thrive.

• Studio practice
• Workshops
• Technical demonstrations
• Group and individual tutorial
• Crit activities
• Lectures
• Guest talks
• External visits and field trips

Modules

Year 1

• Marketing Concepts: Analysing Brands And Strategies. (60 credits)
  • Module Aim: Introduce you to a range of written and practical communication skills appropriate to art, design, fashion and management.
  • Indicative content:
    • Ethical and sustainable issues
    • Participation in debate and discussion
    • Market research
    • Cultural, economic and social influences
    • Globalisation and fashion awareness
    • Technological innovations
    • Brand values
    • Creative brand strategy
• Visual Methodologies: The Principles Of Communicating Fashion (60 credits)
  • Module Aim: Introduce you to the diverse range of principles, theories, and practices of contemporary, culturally informed Fashion Management and Communication.
  • Indicative Content:
    • Market & design research
    • Ideation methods
    • Applied project
    • Working with clients and industry professionals
    • Collaboration and negotiation
    • Using crits and feedback effectively
    • Understanding audiences
    • Still and moving image
    • Observation, investigation, and analysis
    • Communication theory and practice
    • Pitching and presenting concepts
    • Digital skills development

Year 2

• Fashion Forecasting: Trends In Fashion And Lifestyle. (60 credits)
  • Module Aim: Learn to recognise and use a range of communication tools related to diverse future global fashion trends.
  • Indicative Content:
    • Research and creative development
    • Trends in consumer behaviors
    • Image making
    • Fashion film
    • Brand strategies
    • Future trends and cycles
    • Project presentation
    • Body of work responding to brief
    • Digital skills development
    • Personal branding
    • Optional sandwich placement preparation
    • Career readiness programme
• Future Now: Collaboration In Action (20 credits)
  • Module Aim: Facilitate you to collaborate with others to tackle sustainable development challenges creatively.
  • Indicative content:
    • Study and consideration of Sustainable Development
    • Exploration and utilisation of collaborative skills
    • Exploration and utilisation of design thinking and creative thinking tools
    • Project management
    • Creative research methods
    • Understanding audiences
    • Communication and presentation skills
    • Working with others, building relationship including with external stakeholders
    • Critical thinking and reflection
• Industry Engagement: Innovating For Success (40 credits)
  • Module Aim: Further prepare you for industry practice.
  • Indicative Content:
    • Enhance applied project
    • Ethical contracts
    • Project management report
    • Market research
    • Strategic and visual communication
    • Reflective evaluation of module experience
    • Body of work responding to an external brief
    • Brand positioning
    • Understanding evolving fashion landscapes
    • Developing or rebranding a fashion-based organisation
    • Attracting and retaining consumers
    • Engagement with industry practitioners
    • Pitching and presenting concepts

Year 3

• Undergraduate Sandwich Placement Applied Professional Diploma (no credits)
  • Module aim: Enhance students’ professional development through the completion of and reflection on meaningful work placement(s).
  • Indicative Content:
    • In this module students undertake a sandwich placement (min 24 weeks / min 21 hours per week) which is integrated, assessed and aligned to their studies.

Final year

• Contemporary Practice: Exploring Critical Content. (60 credits)
  • Module Aim: Build on your knowledge and understanding of Fashion Management and Communication theory and practice.
  • Indicative Content:
    • Individual project management
    • Research and analysis
    • Interaction with peers and stakeholders
    • The analysis and synthesis of ideas and knowledge
    • Cultural, economic and social influences
    • Ethical and sustainable issues
    • Personal branding
    • Project proposal
    • Participation in debate and discussion
    • Globalisation and fashion awareness
    • Origination of personal proposals
• Professional Identity: Creating A Professional Portfolio. (60 credits)
  • Module Aim: Focus on the creation of a Fashion Management & Communication portfolio.
  • Indicative Content:
    • The production and curation of a graduate portfolio
    • Consultancy led research
    • Design research and analysis
    • Project development and ideation
    • Interaction with peers, partners and stakeholders
    • The analysis and synthesis of theory and practice
    • Engagement with competitions
    • Digital skills development
    • Origination of creative outcomes
    • Experimentation with visual communication methods
    • Presenting work

Future careers

This course prepares you for careers and future study in:

• Styling
• Art direction
• Performance marketing
• Events and promotion
• Journalism
• Copyrighting
• Advertising
• Digital marketing
• Influencer media
• Fashion photography
• Visual merchandising
• Trend prediction
• Public relations
• Events management
• Product development
• Brand strategy

Equipment and facilities

The ‘Studio’ is placed at the heart of the student journey, providing an incubator for collaboration, community and curiosity.

• Industry-standard computer hardware and software, including Adobe Creative Cloud
• A media centre with photography, film and audio equipment
• Digital print facilities including digital fabrication, large-format and risograph
• Virtual reality equipment and software
• Analogue print facilities including screen printing, fabric printing and letterpress
• Styling kits
• Stop-motion rostrum facilities
• Book-building and framing equipment
• Woodwork facilities

Where will I study?

You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

Entry requirements

• UCAS points: 112 - 120
  • This must include at least 64 points from two A levels, or equivalent BTEC National qualifications (to include a relevant subject, such as Art, Design and Technology, Textiles or Graphics).
  • For example:
    • BBC-BBB at A Level.
    • DDM in BTEC Extended Diploma.
    • Merit overall from a T level qualification
    • A combination of qualifications, which may include AS levels, EPQ and general studies.
• GCSE: English Language or literature at grade C or 4 or equivalent
• Access: An Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, in an Art, Design or Media related programme from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
• Portfolio review: If your application is successful, you will receive an email inviting you to submit a link to your portfolio.

Fees and funding

• Home students: Our tuition fee for UK students on full-time undergraduate courses in 2025/26 is £9,535 per year (capped at a maximum of 20% of this during your placement year).
• International students: Our tuition fee for International/EU students starting full-time study in 2025/26 is £17,155 per year (capped at a maximum of 20% of this during your placement year).