Program Overview

Course Summary

BA (Honours) Digital Marketing

The BA (Honours) Digital Marketing course is a future-facing degree that prepares students for careers in the fast-moving sector of digital marketing. The course is designed to equip students with the skills and knowledge needed to tackle contemporary digital media challenges and shape the future of the digital marketing world.

How You Learn

Students learn through a combination of on-campus lectures, seminars, and tutorials, as well as digital learning platforms, independent study, practice- based learning, and group work. The course also includes simulated work environments, problem-solving workshops, and class debates and presentations.

Modules

Year 1

• Contemporary Marketing: This module introduces contemporary issues in business management, developing students' awareness and understanding of factors affecting people and organisations in an ever-changing world.
• Foundations Of Business: This module introduces different types of businesses and organisations, focusing on operations, supply chain, and marketing.
• Foundations Of Digital Marketing: This module develops students' understanding of marketing as a discipline and the role of digital marketing within.
• Understanding People And Cultures: This module provides students with the knowledge and insight to lead, develop, and engage with a diverse workforce.

Year 2

• Digital Marketing Planning And Performance: This module explores the tools and creative approaches for planning, implementing, and measuring the performance of digital marketing activities.
• Managing Business And Financial Performance For Marketers: This module develops theoretical understanding of performance management in marketing and equips students with practical tools and techniques.
• Professional Development For The Marketer: This module gives students the opportunity to enhance their employability attributes within a professional context through an enhanced applied project.

Year 3

• Consultancy Project In Marketing: This module applies students' knowledge of contemporary marketing, developing critical and analytical research skills to inform decision-making in a real-life setting.
• Managing Brands In A Digital Environment: This module explores how to manage and evaluate brands in the digital environment, critically evaluating the interdependency between brand management and the overall business strategy.
• Strategy In The Global And Digital Environment: This module enables students to critically evaluate how organisations develop and implement their strategies in a diverse, digital, and global environment.

Future Careers

Graduates from this course go on to a wide range of digital marketing careers in various organisations. These roles can vary from digital marketing campaigns development, customer experience, and content creation.

Equipment and Facilities

Students have access to world-class learning facilities, including specialist labs, design studios, practice facilities, simulation environments, and a 24/7 library. They also have access to specialist marketing platforms and equipment, such as marketing intelligence platforms, SEO analytical software, design and video editing tools, and social media management platforms.

Where Will I Study?

Students study at City Campus through a structured mix of lectures, seminars, and practical sessions, as well as access to digital and online resources to support their learning.

Entry Requirements

• UCAS points: 112-120
• GCSE: English Language at grade C or 4, Maths at grade C or 4
• Access: An Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above.
• English language requirements: IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent.

Fees and Funding

• Home students: £9,535 per year (capped at a maximum of 20% of this during the placement year)
• International students: £17,155 per year (capped at a maximum of 20% of this during the placement year)

Additional Course Costs

The links below allow you to view estimated general course additional costs, as well as costs associated with key activities on specific courses. These are estimates and are intended only as an indication of potential additional expenses. Actual costs can vary greatly depending on the choices you make during your course.

General course additional costs

Additional costs for Sheffield Business School (PDF, 255.6KB)

79% of students say staff value students' views and opinions about the course

Data for Digital Marketing (Full time) at Sheffield Hallam University

79% of students say teaching staff have supported their learning well.

Data for Digital Marketing (Full time) at Sheffield Hallam University

90% in work or doing further study 15 months after the course.

Data for Digital Marketing (Full time) at Sheffield Hallam University

For more official course information, visit Discover Uni

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Legal Information

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