BA (Honours) Business Management and Marketing with Foundation Year

Course Summary

This course is designed to provide students with a comprehensive understanding of business management and marketing principles, with a focus on developing practical skills and knowledge that can be applied in a real-world setting. The course includes a foundation year, which provides students with a solid understanding of business concepts and prepares them for the degree-level study.

How You Learn

The course is delivered through a combination of lectures, seminars, and practical sessions, as well as access to digital and online resources. Students will have the opportunity to engage in group work, presentations, and case studies, and will be encouraged to develop their critical thinking and problem-solving skills.

Modules

Year 1

• Going Global: This module introduces students to university life and the behaviors and knowledge needed to succeed internationally.
• People, Decisions And Behaviours: This module develops students' understanding of how to influence decision making and the people that make them.
• Preparing For Success: This module prepares students for further success on the next level of their course, developing skills and knowledge to support their future career.
• Sustainable Innovation: This module encourages and supports students in developing a viable business solution, applying technical, managerial, and creative skills and knowledge.

Year 2

• Contemporary Business Management: This module introduces contemporary issues in business management, developing students' awareness and understanding of factors affecting people and organizations in an ever-changing world.
• Foundations Of Business: This module introduces different types of businesses and organizations, focusing on operations, supply chain, and marketing.
• Foundations Of Marketing: This module develops students' understanding of marketing as a discipline, exploring how marketing fits within wider organizational and brand contexts.
• Understanding People And Cultures: This module provides students with the knowledge and insight to lead, develop, and engage with a diverse workforce, operating across varied business contexts.

Year 3

• Applied Business Management Practices: This module enhances students' professional development via work-related learning opportunities, gaining interpersonal and business problem-solving skills.
• Building Customer Value: This module develops students' understanding of how to create and build customer value using marketing planning tools and concepts for offline and online environments.
• Managing Business And Financial Performance: This module develops theoretical understanding of performance management in organizations, equipping students with a range of practical tools and techniques.

Year 4

• Consultancy Project In Business Management: This module applies students' knowledge of contemporary business management, developing critical and analytical research skills to inform decision-making in a real-life setting.
• Strategic Marketing And Brand Management: This module explores strategic approaches to marketing and brand management, building on students' understanding of how to create customer value.
• Strategy In The Global And Digital Environment: This module enables students to critically evaluate how organizations develop and implement their strategies in a diverse, digital, and global environment.

Future Careers

Graduates from this course go on to a wide range of business careers, predominantly in marketing but also in business strategy, human resources, and finance. Previous graduates have gone on to work for global brands such as Barclays, Boots, Haribo, Jaguar Land Rover, Mattel, Nationwide, NHS, Saatchi, and Virgin.

Equipment and Facilities

Students will have access to world-class learning facilities, including specialist labs, design studios, practice facilities, simulation environments, and a 24/7 library. They will also have access to specialist marketing platforms and equipment, such as marketing intelligence platforms, SEO analytical software, design and video editing tools, and social media management platforms.

Where Will I Study?

Students will study at City Campus, located in the heart of Sheffield, within minutes of the train and bus stations.

Entry Requirements

• UCAS points: 64
• GCSE: English Language at grade C or 4 or equivalent, Maths at grade C or 4 or equivalent
• ACCESS: Access to HE Diploma, with at least 45 level 3 credits
• International students: IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent

Fees and Funding

• Home students: £5,760 for the foundation year, £9,535 per year for the degree (capped at a maximum of 20% of this during the placement year)
• International students: £17,155 per year (capped at a maximum of 20% of this during the placement year)

Sheffield Hallam University: A Summary

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Overview:

Sheffield Hallam University is a public university located in Sheffield, England. It is known for its strong focus on practical learning, industry partnerships, and student support. The university boasts award-winning teaching, world-class facilities, and a vibrant campus environment.

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Services Offered:

Accommodation:

Guaranteed accommodation for first-year students in close and affordable locations with all bills included.

Student Support:

Dedicated advisors provide support from place confirmation to beyond graduation.

Career Services:

The university offers resources and guidance to help students find employment after graduation.

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Student Life and Campus Experience:

Vibrant City:

Sheffield is a scenic, creative, and affordable city with a thriving student community.

Campus Facilities:

The university has modern facilities, including libraries, cafes, and sports centers.

Student Clubs and Societies:

Students can join a wide range of clubs and societies to pursue their interests and make new friends.

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Key Reasons to Study There:

Award-Winning Teaching:

Sheffield Hallam University is recognized for its high-quality teaching and learning experiences.

World-Class Facilities:

The university invests in state-of-the-art facilities to enhance student learning.

Dedicated Support:

Students receive comprehensive support from dedicated advisors and staff.

Strong Industry Links:

The university has strong partnerships with businesses and organizations, providing students with valuable industry experience.

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Academic Programs:

Diverse Programs:

Sheffield Hallam University offers a wide range of undergraduate and postgraduate programs across various disciplines.

Strengths:

The university is particularly known for its programs in areas such as business, engineering, health, and creative industries.

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Other:

Research:

The university conducts innovative, real-world research across various fields.

Awards:

Sheffield Hallam University has received numerous awards for its teaching, research, and commitment to social mobility.

Sustainability:

The university is committed to environmental sustainability and has implemented various initiatives to reduce its environmental impact.

Equality and Diversity:

The university promotes equality and diversity and has a strong commitment to creating an inclusive environment for all students and staff.