Program Overview

BA (Honours) Digital Marketing

Course summary

Understand the fast-moving sector of digital marketing, mastering strategies and platforms to tackle contemporary digital media challenges and shape the future of our digital marketing world.

How you learn

Based in our Sheffield Business School, you’ll join a global community where business leaders, researchers and 7,000 business students all come together to solve problems and make things better. You’ll be taught by highly qualified lecturers who are active in their field. Your course has been designed by industry specialists – helping you graduate with the skills employers are looking for.

Modules

Year 1

• Contemporary Marketing
  • Credits: 40
  • Assessment: Coursework 100%
  • This module introduces contemporary issues in business management, developing your awareness and understanding of factors affecting people and organisations in an ever-changing world.
• Foundations Of Business
  • Credits: 40
  • Assessment: Coursework 80%, Practical 20%
  • This module introduces different types of businesses and organisations, focusing on operations, supply chain and marketing – developing academic literacy, business skills and future aspirations.
• Foundations Of Digital Marketing
  • Credits: 20
  • Assessment: Coursework 100%
  • This module develops your understanding of marketing as a discipline and the role of digital marketing within.
• Understanding People And Cultures
  • Credits: 20
  • Assessment: Coursework 100%
  • This module provides you with the knowledge and insight to lead, develop and engage with a diverse workforce, operating across varied business contexts.

Year 2

• Digital Marketing Planning And Performance
  • Credits: 40
  • Assessment: Coursework 100%
  • This module explores the tools and creative approaches for planning, implementing and measuring the performance of digital marketing activities.
• Managing Business And Financial Performance For Marketers
  • Credits: 20
  • Assessment: Coursework 100%
  • This module develops theoretical understanding of performance management in marketing and equips you with practical tools and techniques.
• Professional Development For The Marketer
  • Credits: 40
  • Assessment: Coursework 100%
  • This module gives you the opportunity to enhance your employability attributes within a professional context through an enhanced applied project.

Year 3

• Consultancy Project In Marketing
  • Credits: 40
  • Assessment: Coursework 100%
  • This module applies your knowledge of contemporary marketing, developing critical and analytical research skills to inform decision-making in a real-life setting.
• Managing Brands In A Digital Environment
  • Credits: 40
  • Assessment: Coursework 100%
  • This module explores how to manage and evaluate brands in the digital environment, critically evaluating the interdependency between brand management and the overall business strategy.
• Strategy In The Global And Digital Environment
  • Credits: 20
  • Assessment: Coursework 100%
  • This module enables you to critically evaluate how organisations develop and implement their strategies in a diverse, digital and global environment.

Future careers

Graduates from this course go on to a wide range of digital marketing careers in range of organisations. These roles can vary from digital marketing campaigns development, customer experience and content creation.

Equipment and facilities

You’ll study in world-class learning facilities, such as specialist labs, design studios, practice facilities, simulation environments, our award-winning enterprise centre and a 24/7 library.

Where will I study?

You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

Entry requirements

• UCAS points: 112-120
• GCSE: English Language at grade C or 4, Maths at grade C or 4
• Access: an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2
• International students: IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent

Fees and funding

• Home students: £9,535 per year (capped at a maximum of 20% of this during your placement year)
• International students: £18,000 per year (capped at a maximum of 20% of this during your placement year)