MA Digital Media Management

Course summary

Gain advanced knowledge and qualifications, and prepare for exciting professional media positions. Undertake a major individual project alongside or within a relevant organisation. Excel through a syllabus designed to match the in-demand expertise of the creative media industry. Learn to manage digital media businesses and teams, and exploit the latest technologies. Study in well-equipped media studios and lab facilities, with experienced industry practitioners.

How you learn

• Lectures, seminars and workshops
• Individual project work
• Group work and presentations
• Industry days

Modules

Compulsory modules

• Digital Business (30 credits)
• Digital Marketing (30 credits)
• Digital Project (60 credits)
• Digital Technology (30 credits)
• Digital Transformation (30 credits)

Future careers

This course prepares you for a career in:

• Managing or consulting on social media
• Digital PR
• Marketing
• Projects
• Products
• Digital media
• Communication strategies
• Entrepreneurship and digital innovation
• Digital media designers
• Analysts
• Digital change leaders and innovators

Equipment and facilities

On this course you work with:

• Industry-standard software and hardware tools such as Adobe and Apple software

Where will I study?

You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

Entry requirements

• An honours degree (2.2 or above) or equivalent in any subject.
• Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. An IELTS score of 6.0 with 5.5 in all skills (or equivalent) is the standard for non-native speakers of English.

Fees and funding

• Home students: £10,620 for the course
• International students: £17,725 for the course
• Postgraduate student loans: Up to £12,858 is available in 2025/26 for home students on most masters courses.

Additional course costs

• The links below allow you to view estimated general course additional costs, as well as costs associated with key activities on specific courses. These are estimates and are intended only as an indication of potential additional expenses. Actual costs can vary greatly depending on the choices you make during your course.
• General course additional costs
• Additional costs for Sheffield Creative Industries Institute (PDF, 268.6KB)

Sheffield Hallam University: A Summary

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Overview:

Sheffield Hallam University is a public university located in Sheffield, England. It is known for its strong focus on practical learning, industry partnerships, and student support. The university boasts award-winning teaching, world-class facilities, and a vibrant campus environment.

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Services Offered:

Accommodation:

Guaranteed accommodation for first-year students in close and affordable locations with all bills included.

Student Support:

Dedicated advisors provide support from place confirmation to beyond graduation.

Career Services:

The university offers resources and guidance to help students find employment after graduation.

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Student Life and Campus Experience:

Vibrant City:

Sheffield is a scenic, creative, and affordable city with a thriving student community.

Campus Facilities:

The university has modern facilities, including libraries, cafes, and sports centers.

Student Clubs and Societies:

Students can join a wide range of clubs and societies to pursue their interests and make new friends.

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Key Reasons to Study There:

Award-Winning Teaching:

Sheffield Hallam University is recognized for its high-quality teaching and learning experiences.

World-Class Facilities:

The university invests in state-of-the-art facilities to enhance student learning.

Dedicated Support:

Students receive comprehensive support from dedicated advisors and staff.

Strong Industry Links:

The university has strong partnerships with businesses and organizations, providing students with valuable industry experience.

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Academic Programs:

Diverse Programs:

Sheffield Hallam University offers a wide range of undergraduate and postgraduate programs across various disciplines.

Strengths:

The university is particularly known for its programs in areas such as business, engineering, health, and creative industries.

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Other:

Research:

The university conducts innovative, real-world research across various fields.

Awards:

Sheffield Hallam University has received numerous awards for its teaching, research, and commitment to social mobility.

Sustainability:

The university is committed to environmental sustainability and has implemented various initiatives to reduce its environmental impact.

Equality and Diversity:

The university promotes equality and diversity and has a strong commitment to creating an inclusive environment for all students and staff.